Professional Documents
Culture Documents
LECTURE
Spring 2014 KINNAIRD COLLEGE FOR WOMEN
A managerial process requiring human resource policies and practices to be linked with the strategic objectives of the organization.
STRATEGIC MANAGEMENT
Strategy (a plan of actions)
A specific pattern of decisions and actions undertaken by the upper level of the organization in order to accomplish organisational goals.
2- ENVIRONMENTAL ANALYSIS
- Internal organizational strengths and weaknesses - External environment for opportunities and threats
3- STRATEGIC FORMULATION
Involves senior managers evaluating the interaction between strategic factors and making strategic choices that guide managers to meet the organizations goals.
4- STRATEGY IMPLEMENTATION
Focuses on the techniques used by managers to implement their strategies (e.g. leadership style, organizational structure, control systems, management of human resources).
5- STRATEGY EVALUATION
Determines to what extent the actual change and performance match the desired change and performance.
HIERARCHY OF STRATEGY
Corporate Strategy
Businesslevel Strategy
Functionallevel Strategy
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HIERARCHY OF STRATEGY
a. Corporate Strategy:
Describes a corporations overall direction in terms of its general philosophy towards growth and the management of its various business units.
CORPORATE STRATEGY
Establishing investment priorities and steering
resources into the most attractive business units
HIERARCHY OF STRATEGY
b. Business-Level Strategy:
Deals with decisions and actions pertaining to each business unit in order to make each unit more competitive in its market-place.
HOW DO WE COMPETE?
BUSINESS-LEVEL STRATEGY
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BUSINESS-LEVEL STRATEGY
Low-cost leadership:
To increase market-share by having the lowest unitcost and price compared with competitors.
Differentiation strategy:
Distinguishing products from competitors by providing distinctive levels of service or quality the customer is prepared to pay a premium price.
HIERARCHY OF STRATEGY
c. Functional-level Strategy: Pertains to the major functional operations within the business unit, including research and development, marketing, manufacturing, finance and HR. How do we support the Business Level competitive Strategy?
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High commitment management is based on the belief that the organisation is worth working when employees are not tightly controlled. Instead, they should be given broader responsibilities, encouraged to contribute and helped to achieve satisfaction in their work. This approach involves treating employees as partners in the enterprise, whose interests are respected, who have a voice on matters that concern them and whose opinions are sought and listened to. It creates an environment, in which a continuing dialogue between managers and the members of their teams takes place to define expectations and share information on the organisations mission, values and objectives. It also develops a mutual understanding of what is to be achieved.
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4- BEST PRACTICE
this approach is based on the assumption that there is a set of the best HRM practices and that adopting them will inevitably lead to superior organisational performance.