More dreams per car

Company Profile
Headquarters - Mumbai.

TML is currently headed by Ratan Tata.

Tata Motors manufactures HCV, LCV,

Passenger cars, MUV and Military Vehicles.

Global operations - UK, South Korea, Thailand and Spain.

TML - world's fourth largest truck manufacturer.

worlds second largest bus manufacturer.

2 Tata Motors Limited

History
Tata Motors Limited is a part of Tata Group.

Founder - Jamshedji Tata (TELCO).

The company was established in 1945 as a locomotive

manufacturing unit.
It tied-up with Daimler-Benz and entered Commercial

vehicle segment in 1954.

In 1992, it entered Small vehicle segment.
3 Tata Motors Limited

Product Profile
Passenger Cars & Utility vehicles
Tata Sumo/Spacio Tata Safari Tata Indica Tata Indigo

Commercial Vehicles
Tata Ace Tata Starbus Tata Globus Tata Marcopolo Bus

Tata Winger
Tata Magic Tata Nano Tata Xenon XT Tata Xover (2009) Tata Manza (2009)
4 Tata Motors Limited

Tata Novus
Tata 407 EX

Military Vehicles
Tata LSV Tata 407 Troop Carrier Tata Winger Passenger Mini Bus

Tata Motors Limited

Joint Ventures & Acquisitions

In 2004, the acquisition of Daewoo Commercial Vehicle of

South Korea.
In 2005, Hispano Carrocera Spanish bus manufacturing

company.
In 2006, TML has formed 51:49 Joint Venture with Marcopolo,

Brazil-based global leader in bus body building.

In 2007, TML also formed a joint venture with Fiat. In 2008, the acquisition of British Jaguar Land Rover (JLR)

business.
6 Tata Motors Limited

Milestones
Indica - Indias first fully indigenous passenger car.

Sierra - Indias first sports utility vehicle launched in 1992.

Tata Motors acquires Daewoo Commercial Vehicle Company in

2004.
Tata Motors gets listed on the NYSE in 2004. Acquisition of Jaguar and Land Rover in 2008. Tata Motors launches Nano - The People's Car in 2009.

Tata Motors Limited

Awards
India's Most Trusted Car Brand. 'Golden Peacock Environment Management Award' in 2003. Forbes Global 2000 list for the year 2005 - Tata Motors ranked

at 1215.
Tata Motors bagged the prestigious 'CII-EXIM Bank Award' for

business excellence in 2005.

Tata Motors bagged National Award for Excellence in Cost

Management in 2006.
8

Tata Motors - Investor Relations, ranked first in India in 2008. Tata Motors Limited

SWOT-Analysis
Strength
Market leader in Automobile Industry. Huge employee base. Aggressively acquiring foreign brands to increase its global presence. Produce low price car with low fuel consumption.

Weakness
Return on Investment on TATA motors shares in low. Has not got a foothold in the luxury car segment in its domestic market. Not able to meet safety standards in their vehicles.

Opportunities
Advantage of their low cost car by entering into third world countries where people have low purchasing power. Should focus in developing luxury cars. Joint ventures in other countries Tata Motors Limited 9 allow TATA motors to easily enter

Threats
Have low cost advantage over its competitors, once the competitors find out the low cost production methodology then there will no competitive advantage Major challenge for TATA motors is the rising prices of steel, Aluminum and plastic which is heavily used in

Challenges
Tata Motors relies heavily on its sales in India.

Tata Motors now faces stiff competition from fellow

compatriots like Mahindra, Maruti as well as multinational brands like Toyota and Chevrolet.
It has faced controversy over developing the Nano. Ashok Leyland, Tata's biggest competitor in the Indian

heavy commercial vehicle market.

10 Tata Motors Limited

Other Information:
Tata Motors has consolidated revenue of USD 14 billion

(Rs 70,938 cr) in 2008 - 09.

Tata Motors introduced Indica as City Rover in UK but it was a

failure.
Tata Motors has unveiled the electric versions of passenger car

Tata Indica and commercial vehicle Tata Ace to be launched in India in 2010.
Market Share (Approximately)

11

Commercial Vehicles - 64% Passenger Vehicles - 13% Tata Motors Limited

Conclusion
Tata Motors has been at the forefront of the Indian automobile

industry's anti-pollution efforts by introducing cleaner engines.

Therefore Tata Motors Limited is always committed to understanding customer needs. The name of TATA itself says it all
Trust Acceptability Transparency Accountability
12 Tata Motors Limited

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Tata Motors Limited