IgO FLAT Vs COMPETITORS

PRASHANT SINGH TOMAR

ROLL NO. 060427035

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 MIRC ELECTRONICS
LTD.

ONIDA IGO

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 COMPANY HISTORY
Onida was started by Mr. G. L. Mirchandani
and Mr. Vijay Mansukhani in 1981 in Mumbai.
In 1982, Onida started assembling television
sets at their factory in Andheri, Mumbai.
Superior products and the combination of a
distinctive voice, a cutting-edge advertising
strategy, and purposeful marketing ensured
that Onida became a household name
2002-Launch of 'Igo'- the economy brand

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 Management
Mr. Gulu Mirchandani (Chairman & Managing Director)
Mr. Vijay Mansukhani (Managing Director)
Mr. G. Sundar (Chief Executive Officer)
Mr. Satrajit Ray (Chief Financial Officer)
Mr. S. Ravishankar (Chief Technology Officer - Audio
Visual)
Mr. Bhupinder Godara (Chief Technology Officer -
Home Appliances)
Mr. Vivek Sharma (Vice President - Sales, Marketing
& Service)
Mr. C. R Talati (Vice President - Operations) 4
MAIN COMPETITORS
• LG
• SAMSUNG
• SONY
• HAIER
• VIDEOCON
• OSCAR
• T-SERIES
• SANSUI
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 OBJ EC TIV E
To know the main competitors of Igo flat tv in the given
region
To find out the after sales service of Igo tv
To find out the average monthly counter size of main
competitors Including Igo tv
To find out market share of Igo flat tv in sample area.
To know the basic features of a television that attract
a customer
To know the mode of sales promotion which attracts
the customer most
To know the competitors of Igo flat tv in rural areas
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 Main Brands available on dealers

30 29

25 24

20 19

15
LG
10 8 SAMSUNG
7 7
6 ONIDA
5 IGO
VIDEOCON
0
1 SANSUI
SONY
LG 29
SAMSUNG 19
ONIDA 24
IGO 7
VIDEOCON 8
SANSUI 6
SONY 7

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-

features of TV that mostly attracts customers

35

30

25

20

15
Sound quality
10
quality of picture
5 No. of programmes
Eye care function
0
1 others
Sound quality 33
quality of picture 32
No. of 20
programmes
Eye care 8
function
others 7 8
 Percentage market share of Flat & Conventional TV

Conventional
32%
Flat
Conventional
Flat
68%

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 Satisfaction level of after sales service provided
by companies

80 78
80 75 75 75
70
60
60 55
50
40
30 LG
Samsung
20
Onida
10 Igo
0 Videocon
1
Sansui
LG 75 Sony
Samsung 55
Onida 80
Igo 78
Videocon 75
Sansui 60
Sony 75

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 -

. Main competitors in rural & semi-urban area

25
21
20
16
15 14
12
11 11
10
10 Jolly
Oscar
5 LG
5
T-Series
Igo
0
1 akai
Jolly 21 Onida
Others
Oscar 16
LG 11
T-Series 12
Igo 14
akai 10
Onida 11
Others 5

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 Things that affect the purchasing behaviour of
customers

Brand name Offer

27% 28% Offer
Advertisement
Word of mouth
Word of mouth Advertisement Brand name
19% 26%

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 CO NCL USI ON
IGO has made good position in short period
There is cut throat competition in this region because
there are many big competitors in the market like LG,
SAMSUNG, SONY, OSCAR, etc.
Lower numbers of advertisements are telecasted on
electronic media like tv, radio (FM).
Unawareness about IgO tv
There is no website that contains related information
of IGO

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 SUGGESTIONS
In the region IGO TV sets are not available in
all the shops only few shops are dealing in
IGO TV , that is the main reason for low
share in the region.
The pricing policy is also a main reason for
the low share.
Company may increase the profitability by
making the new dealers
There should be at least two engineers for
after sales service
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 LIMITATI ON S
We have to conduct our survey in a large area so it is
difficult to cover all the dealers
There is no website which have information related to
IgO tv
Data collection of my survey is based on interview
method so it is time taken
Some dealers/distributors were not cooperative to give
information.
It is difficult to cover the interiors of the city
Some dealers who are new, have not the adequate
knowledge about others brands
Some dealers don’t know the difference in flat and
semiflat screen televisions.
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THANK YOU

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