Colour as a semiotic mode: notes for a grammar of colour Gunther Kress and Theo Van Leeuwen

`Not just a colour': pink as a gender and sexuality marker in visual communication Veronika Koller

Analysed Data
Pilot-survey questionnaire, distributed to 169 where the respondents will identify to what extent the colour pink is associated to the given ideas/ notions in the questionnaire.(PINK) Sample or ideas

Research Questions
The questions proposed do not portray a consistent transition from its original idea whereby the author looked at several related ideas but the connections are not clearly stated. Stated in a general manner and progress to more specific ones(by Kress and Van Leeuwen)

Theory/ Concept
In the first article, Koller proposed a hypothesis saying that colour associations are mental concepts. Theory framework that combines cognitive semantics with social semiotics. In Kress and Van Leeuwens paper, a theory from Jakobson/ Halle of distinctive features is used.

Methodology Qualitative(GRAMMAR) Quantitative(PINK)

Finding
PINK Gendering Attract womens attention Sexuality and sexual identity Indicates post-feminist

 GRAMMAR Convey ideational, interpersonal and textual meaning. Colour and its effects change according to time. Colours are used in home decoration but in different manners according to socio-cultural context.

 There are also distinctive features of colour: 1. value (scale of value is the grey scale, white to black) 2. saturation (scale from the most intensely saturated to its softest, and, ultimately, to complete de-saturation, to black and white) 3. purity (scale from purity /primary colour to hybridity/mixed colour) 4. modulation (scale that runs from fully modulated colour) 5. differentiation (scale that runs from monochrome to the use of a maximally varied palette) 6. hue (scale from blue to red).

Conclusion
no conclusion(GRAMMAR) clear idea on the conclusion of the findings. 1. This study has shown how it is perceived that the colour pink acts as the sign of complex discourses around femininity. 2. As in terms of multimodal texts, it is often seen as gendering textual referents and also attracts female readers attention. Pink also indicates sexuality and sexual identity and symbolize as fun, independence and confidence. The notion of post-feminist pink some of the notions are left out. It shows that the conclusion part did not address all the findings. Other than that, the author has brilliantly sum up most of the findings in the conclusion.

THANK YOU...
BY: S. UVANA JOTHI JACYNTHA E.JAMES