P r o f .

P r a s a d G I T , B e l g a u m

Mumbai dabbawala By prof. Prasad kulkarni gogte institute of technology, belgaum , karnataka

Introduction

P r o f . P r a s a d G I T , B e l g a u m

5000 dabbawallas and 1,30,000 dabbas delivered everyday Began in 1885 w en ban!er as! dabbawallas "o deliver food and "a!e food dabba ba#!. $a adev %ari Ba# e founder of dabbawallas along wi" 35 farmers s"ar"ed dabbawallas sys"em.

Customers

P r o f . P r a s a d G I T , B e l g a u m

&#'uired " roug word of mou" #ommuni#a"ion. (ood in $umbai is #os"ly and #us"omer wan" region s)e#ifi# food. *eligious beliefs and food+ garli# and fas"ing,


P r o f . P r a s a d G I T , B e l g a u m

Why customer depend on dabbawallas

-rowdie "rains .a"er )roblem in $umbai (ood is no" ready a" " e "ime #us"omer leaves ome.

Organization

P r o f . P r a s a d G I T , B e l g a u m

/wner )rofi" s aring model. &ge )rofile of em)loyees 18015 years. 2 women wor!ers. Peo)le wi" 10 015 years e3)erien#e are #alled 4enior managers are $u'addams. T ey el) in resolving dis)u"e, #oding, sor"ing 5abbawallas founda"ion and &run 6os i.

recruitment

P r o f . P r a s a d G I T , B e l g a u m

Peo)le of var!ari in and around Pune are only re#rui"ed. *eferen#e for new members is mus". 4i3 mon" )roba"ionary wi" salary of *s 3000. To be#ome )ermanen" member of grou) one as "o inves" "en "imes " e grou) salary. 73 8 grou) mon" ly salary *s9000 new member inves"men" *s 90,000.


P r o f . P r a s a d G I T , B e l g a u m

%ig 6ob sa"isfa#"ion :ife "ime wor! wi" a grou). 4"ri#" on dis#i)line.+ #a), "ime, no al#o ol,

Pricing

P r o f . P r a s a d G I T , B e l g a u m

*esiden"s ouse, dis"an#e "o railway s"a"ion and weig " of dabba are )rime # ara#"eris"i#s for )ri#ing Pri#e fi3ed by individual dabbawallas. &verage mon" ly )ri#e *s 100. *s 9000 average salary -os"s; *s <00 "rain )ass, *s <00 :uggage )ass, *s -y#le main"enan#e, *s 15 for # ari"able "rus"


P r o f . P r a s a d G I T , B e l g a u m

schedule

P r o f . P r a s a d G I T , B e l g a u m

$ove form residen#e "o near by s"a"ion w ere #y#le )ar!ed. Go "o #us"omer lo#a"ion 30 ouses )er dabbawallas. :un# bo3 ei" er near s"air#ase or in fron" of door. (i3ed "ime 30 = 10 se#onds )er ouse. Ta!e i" on #y#le )ar!ed ou"side a)ar"men".


P r o f . P r a s a d G I T , B e l g a u m

Bring " a" "o railway s"a"ion. %andover " e bo3 "o ano" er dabbawallas w o will "a!e in " e "rain. 4or" on " e railway s"a"ion Ge" in"o "rains in 20 se#onds. Ta!e " e #ra"e near by 4or" and dis"ribu"e. *e#olle#" " e bo3. Bring ba#! "o s"a"ion *edelivery.


P r o f . P r a s a d G I T , B e l g a u m

1 ballard es"a"e area. Greeen ; be"ween " ane and >urla. 1 blue dabbawallas #ode :B; building #ode ?o1 @ offi#e ?o. :&:IT@ #us"omer name

Problems

P r o f . P r a s a d G I T , B e l g a u m

In#reasing $umbai "raffi# 5isru)"ions ?a"ural #alami"ies Two e3"ra dabbawallas )er grou). :ess edu#a"ion and avoiding "raffi# and railway bridge rules. $umbai "erroris" a""a#! and )roblems in new #us"omer a#'uisi"ions.


P r o f . P r a s a d G I T , B e l g a u m

?u#lear families (as" food #ul"ure -us"omiAed bo3es -us"omer re'ues" "o ou"sour#e #oo!ing ?o" in"eres"ed in #oo!ing ?o )romo"ional offers. 73"ension )roblems in o" er #i"ies. 5el i is #ir#ular.


P r o f . P r a s a d G I T , B e l g a u m

In"erne" and mobile based ba#!end servi#es.


P r o f . P r a s a d G I T , B e l g a u m

Open to

Discussion