GIRISH FOOD STORE

Issues of Girish Food Store

Stiff competition from modern retail formats Upgraded Kirana stores became a challenge Hypermarkets such as Big Bazaar and Star India opened on the same road Upgradation of Kirana Stores which improved upon the merchandise display , layout and installation of computers To make better plans to tackle multi-faceted competition To study the consumers shopping basket along with their response to the various promotional schemes offered

The Categories THE CATEGORIES Grocery PRODUCTS Products GROCERY

Beverages Tea Bread Desserts Oils Snacks Sugar Dried Vegetables Baking mixes Prepared Foods

Merchandize Products MERCHANDIZE PRODUCTS

Conditioners Shampoo Hair Oil Toothpaste Cartridges Sanitary Pads Razors Shower Gel Face Cleansers Soaps

Gross Margin Return On Footage (GMROF)

- A key Performance Indicator - An important productivity measure of a retailers use of store space

GMROF = GM% x (Sales* / Sq.Ft.)

GMROF Grocery Grocery Products GMROF Products GMROF = GM% x (Sales* / Sq.Ft.)
Particulars Total sales COGS Gross Margin Shelf Space GMROF Amount (Rs./ week) 8,07,071 6,40,911 1,66,160 791.65 sqft Rs. 209.89/ sqft

A B A- B = C D C/D

GMROF Grocery Products GMROF Merchandize Products GMROF = GM% x (Sales* / Sq.Ft.)
Particulars Total sales COGS Gross Margin Shelf Space GMROF Amount (Rs./ week) 9,74,468 8,32,561 1,41,907 843.62 sqft Rs. 168.21/ sqft

A B A- B = C D C/D

GMROF Conclusion GMROF Conclusion

Mechandize Grocery

Grocery products ensures better space utilization

Category Share Category Share

Weekly Sales Unit
41.30% 58.70% 54.70%

Weekly Sales Amount

45.30%

Grocery

Mechandize

Grocery

Mechandize

Shelf Space Basis

51.59%
48.41%

Grocery

Mechandize

Strategy Target Target Group Strategy Group

Sales
17% 39% 44%

Particulars Afternoon and evening Female shoppers Stock up customer using shopping list

% Share 73% 74% 67%

Fill in

Routine

Stock up

Strategy/ Tactics Strategy/Tactics

Focus on the target group Routine and stock up customers Discount cards Home delivery Maintain shopping list (stock up) Assistance with searching items Special discounts of two pair baskets Assistance with carrying items Females customers Better attractive layouts, display Visual merchandizing Better shelf space utilization increase GMROF Stock keeping through Software reduce cost

Promotion-Methods Promotion Methods

Price
reductions Temporary price reductions + Feature Ads

Temporary price reductions + Display Temporary price reductions + Feature Ads + Display

Promotion - Analysis Promotion Analysis

Effect of Promotion on Sales by Volume
100%

80% 60%
40% 20% 0% Grocery Mechandize

Promotion - Analysis
Products showing more than 100% increase in sales due to promotion (by volume)
Grocery Products - 15 Baking mixes Beverages Candy Cereal Tea Bread Desserts Dried fruit Fruit Drink mixes Jams Juices Pasta Products Snacks Soups Sugar

Merchandize Products
Sanitary pads

First Level Categories Baby Care

Second level categories Baby Food and formula

Third level Categories

Personal Care

Deodorants
Hair and Scalp Care
Conditioners , Hair Creams , Hair gels, Hair oils and shampoos

Mouth Care
Shaving Beauty Care Bath and spa

Oralcare, Toothbrush , Toothpaste and tooth powder

Aftershave, Cartridge, Razors , ShavingB rushes, Shaving creams , Shaving foams and shaving gels Soap , Body wash and face wash

Cosmetics
Skincare Hairstyling and color

Cosmetic bleaches, Face cleanser and talc

Body lotions , body oils, Hand wash , sun screens, skin care , accessories , skin cream Hair color, Hair powders, hair removers and shower gels Meal , canned food, dried fruit , prepared food , salad dressing , dried vegetable Sauces , baking mixes , Baking needs , jems, oils , salts, pickle, sugar Bottled water , Tea, fruit drink mixes, Juices , milk , milk modifiers, Syrup and coffee Bread , cookies, desserts, Pasta Products, Snacks and soup

Grocery

Food
General Grocery Beverages Breakfast and snacks

Category Sales Analysis

THANKYOU!!