SUBMITTED TO:- MR.G.H.S.

PRASAD

BY:PIYUSH KUMAR ROLL - 22

INDIAN HANDICRAFTS INDUSTRY

defined simply as objects made by the skill of the hand and which carry a part of the creator as well as centuries of evolutionary tradition Crafts are an integral part in the life of an Indian artists create craft objects and they are considered as luxury items. Source of employment for a vast majority of the population, next to agriculture.

 . The govt. of India defined it as: Made by hand; Have some artistic or decorative value; they may or may not have functional utility. The Importance of handicrafts can be said to be twofold, cultural and economic The industry provides employment to over six million artisans (including those in carpet trade),

 . The export earnings from Indian handicrafts industry for the period 19982OOO amounted to US$ 1.2 billion. Peetalnagari (City of Brass), Saharanpur for its wooden articles Ferozabad for Glass. The North Western state of Rajasthan has to offer the famous Jaipuri quilts, Bagru and Sanganer printed textiles and wooden and wrought iron furniture from Jodhpur. The coastal state of Gujarat comes with embroidered articles from Kutch. Narsapur in Andhra Pradesh is famous for its Lace and Lace goods.

Textile based handicrafts

Hand printed textiles including block and screen printing, batik, kalamkari (hand printing by pen) and bandhani (tie and die) are used in products ranging from bed-covers to sheets, dress material to upholstery.Embroidery is done too on leather, felt and velvet etc.
Clay, Metal and Jewellery:

Brass, copper, bronze, bell metal are used for a variety of wares and in a variety of finishes. Scintillating ornaments are available in a wide range of patterns, styles and compositions. Made from precious metals, base metals, precious and semi-precious stones; these ornaments have traditional as well as modern styles.
Woodwork:

toys, furniture, decorative articles, etc. bearing the art and individuality of the craftsman. India is known particularly for its lacquered wood articles.

Stone Craft:

The intricately carved stoneware made of marble, alabaster or soapstone, etc., inlaid with semiprecious stones carry on the heritage of Indian stone crafts.
Glass and Ceramic:

Glass and ceramic products are a fast upcoming segment in the handicrafts from India .The varied shapes of ceramic and glass in a number of colours, would appeal to Western aesthetics while retaining the Indian touch.

Artmetalware
Moradabad, Sambhal, Aligarh, Jodhpur, Jaipur, Delhi, Rewari, Thanjavur, Madras, Mandap, Beedar, Kerala & Jagadhari, Jaselmer

Zari & Zari Goods

Rajasthan, Madras, Baster

Wooden Artwares
Saharanpur, Nagina, Hoshiarpor, Srinagar, Amritsar, Jaipur, Jodhpur, Jagdalpur, Bangalore, Mysore, Chennapatna, Madras, Kerala & Behrampur (WB)

Marble & Soft Stone Crafts

Agra, Madras, Baster, Jodhpur

Handprinted Textiles & Scarves

Amroha, Jodhpur, Jaipur, Farrukhabad, Sagru & Sanganer

Embroidered goods
Kutch (Gujarat), Jaisaimer, Baroda, Lucknow, Jodhpur, Agra, Amritsar, Kullu, Dharmshala / Chamba & Srinagar

Papier Mache Crafts

Kashmir, Jaipur

Terracotta

Agra, Madras, Baster, Jodhpur

Imitation Jewellery:
Delhi, Moradabad, Sambhal, Jaipur, Kohima (Tribal)

Artistic Leather Goods

lndore, Kolhapur, Shanti Niketan (WB)

Major Destinations for Indian Handicrafts

(% share in 1998-99)
U.S.A. 31% U.K. 11% Others 22% Australia 2% Canada 4%

Sw itzerland 1%

Saudi Arabia 2% Netherlands 3% Japan Italy Germany 4% 4% 11% France 5%

COUNTRY-WISE EXPORTS OF HANDICRAFTS

Art Metalwares Wood Wares Hand Printed & Textiles & Scarves Embroidered & Crochetted Goods Shawls as Artwares : : :

U.S.A., Germany, U.K. & Italy U.S.A., U.K., Germany & France U.S.A., U.K. , Germany & Canada

U.S.A., Saudi Arabia, U.K., Germany

Saudi Arabia, U.S.A. Japan & U.K

Zari & Zari goods

Imitation Jewellery

:
:

U.K. U.S.A., Japan & Saudi Arabia

U.S.A., U.K., Saudi Arabia & Germany

Miscellaneous Handicrafts

U.S.A., Germany, U.K. & France

Occasions for which gift items are often purchased

Birthday 37%

Others 17% Thank You 4% Easter No Special 6% Occasion 9%

Christmas 17% Visit to friends/family 10%

Countrywise Export of Handicrafts

1800 1600 1400
1139
Rs. in Crores

1642 1440

1200 1000 800 600 400 200 0

Ca na da Fr an ce Ge rm an y Ne th er lan ds Sa ud iA ra bia Sw it z er lan d Ja pa n . Au str a Ot he rs lia ly .A . U. S U. K Ita
69 79 205 235 151 177 536 466 190 195 117 135 171 108 453 164 539 954

1997-98 1998-99

122 57 68

Value Adding Chain in Handicrafts

Identification of market opportunities
Prototype design and development / adaption and refinement Test marketing Upgrading equipping facilities Securing inputs Entrepreneurial hiring, training, managing Production, quality control and packaging Costing and pricing Physical distribution Export market development

Role of export promotion council of handicrafts (EPCH) in Exports

(EPCH) is the promotion organisation operating since 1986 within the export & import policy frame work, set up by the Ministry of Textiles, Government of India for promotion of Exports of handicrafts from India.

The basic objective of EPCH is to promote & develop the exports of Country. The main role of EPCH is to project India's image abroad as a reliable supplier of high quality handicrafts & gifts. More than 6000 handicraft's manufacturers & exporters are the members of EPCH.

Major functions of the council are : To provide commercially useful information & assistance. To offer professional advise to exporters in areas such as: - Technology up gradation - Quality and Design improvements - Product Development and innovation. To organize visits of trade delegation to explore overseas market opportunity. To promote participation in trade fairs and exhibitions & organise buyer-seller meet. To organise Asias largest Handicrafts & Gifts Fair. To promote interaction between exporting community and Government. To provide reliable supplier of handicrafts to foreign buyers. To organise workshops, seminars, entrepreneurs development programmes and other awareness-cumtraining programme. To disseminate information odds handicraft industry.

Strengths of indian handicrafts

Abundant and cheap labour hence can compete on price Low capital investment and high ratio of value addition Aesthetic and functional qualities Hand made and hence has few competitors Variety of products which are unique Exporters willing to handle small orders Increasing emphasis on product development and design upgradation

PROMOTION BY GOVT/ COUNCIL

disseminates information, arranges exhibitions, sponsors sales and study teams, and invites foreign buyers. The regional offices of the Board handle registration and process requests for any specific export promotion measures.

1)The All India Handicrafts Board : The Board collects and

2) The Gem and Jewellery Export Promotion Council :

The council aims at providing facilities and incentives regarding the exports of pearls, precious and semiprecious stones, diamonds and synthetic stones; to assist in improving and modernizing of the jeweler craft of the country.

3)The Handloom Export Promotion Council : It superintends

the export promotion of Indian Handlooms in the country.

4) The Handicrafts and Handlooms Export Corporation

It undertakes various export promotional and developmental measures such as publicity and Indian participation in foreign exhibitions, and invites reputed designers for advise and assistance. courses for export executives, this Institute carries out surveys of various markets and publishes them.

5) The Indian Institute of Foreign Trade : Besides training

6) The Trade Development Authority of India :

buyer- seller meets in selected markets. 7) The Export Credit Gaurantee Corporation : It

Handicrafts and garments are included in it's trade promotion activities among other items. It also has offices in New York, Frankfurt and Tokyo. Besides inviting buyers, it arranges

provides export credit intelligence and issues, covers against risks. 8) The Export Inspection Council : This Council has especially been set up to ensure the quality control and Preshipment Act.

is a non profit servicing institution, set up jointly by the Government, industry and trade. FIEO is an apex forum coordinating and supplimenting the insitutions. It also gives special attention to the export promotional activites of small sector including crafts. 10) The Trade Authority of India : It unifies policy direction, controls and implements programmes of India's participation in fairs and exhibitions, both in India and abroad. Handicrafts continue to recieve the special attention of the TFA.

9) The Federation of Indian Export Organisation : It