Professional Documents
Culture Documents
Marys
Catholic Center
Amber Chang George Clemenceau Suzanne Dickson Grace Goetze Katherine Nydegger
Recap
Previously, we created a service audit to address St. Marys strengths and weaknesses Utilizing the Index of Service Marketing (ISME) and the Promotion and Product elements of the 7 Ps of marketing, we created a set of recommendations based on the following issues brought up in our last presentation:
Lack of service quality in relation to social media and signage/way finding
Promote Events
Advertise events on blog and Facebook Create individual event pages on Facebook so students can invite friends
Social Media
RECOMMENDATIONS
Delete spam postings and recommendations Daily schedule of what will be posted and when
Hootsuite
Facebook Events
Delete Spam
Easy to use
Social Media
BENEFITS
Enables word of mouth communication through sharing of events and posts Ability to reach a large volume of students through a medium that many use multiple times per day
SOCIAL MEDIA
WEEKLY FACEBOOK/TWITTER POSTING SCHEDULES
Allows for the transfer of responsibility for managing social media to be easily passed from one person to the next
Emphasizes uniformity
Student can check social media on certain days looking for inspiration
Hootsuite
Campus Minister
Job Description from the Catholic Campus Ministry Association
The Director of Campus Ministry would be responsible for this Implementation should happen at the beginning of a semester, preferably fall 2013
Servicescape
MAP/DIRECTORY
Keep new students from leaving if they get intimidated about where to go Director of Facilities will be in charge of this
Recommendation
SignPro of B/CS
Current brochure
Doesnt stand out Generic content Important information lost
Servicescape
BROCHURE
New brochure
More eye catching Mass times are attention grabbing Tells more about the church and services offered
Servicescape
BROCHURE
Helps make the intangible aspects of a church more tangible for student Details the mission and purpose of St. Marys and how that mission comes across in the services offered Communication Specialist will be in charge of this
Recommendations
Graphics: Brian M. Smith Copy Corner
Marketing Intern
Job Description
Internal and external promotion of St. Marys Catholic Church Maintaining social media accounts Creating and managing marketing strategy Collaborate with staff and student organizations in promoting events
Funding The internship is non-profit and will only require a place for the intern to work as well as computer access.
Marketing Intern
JOB QUALIFICATIONS
Must have taken marketing research Skilled in all forms of social media Creative thinker, self motivated, and good communication skills Flexible work hours
Marketing Intern
POSTING THE POSITION ON HIRE AGGIES
The steps for posting a position on hireaggies.com is located in the handout The administrative department would be responsible for creating the position The position should be open for applications on hireaggies.com by the beginning of the 2013 fall semester
SOCIAL Outreach
STUDENT CARPOOL
Easy Google form to fill out and submit Students matched up by location Promote on social media and within organizations Implement by Fall 2013
Social Outreach
STUDENT CARPOOL BENEFITS
Holds students accountable to each other for attending Mass Helps students who dont like going to Mass alone feel more comfortable
Student carpool
Social Outreach
WELCOME LUNCH
Participants will not only meet other new students but will learn about St. Marys mission and opportunities Post flyers around church Advertise on social media
Social Outreach
WELCOME LUNCH BENEFITS
Get contact information from students to remind them about getting involved
Research
DATA COLLECTION SURVEY
Big push to collect attendance data during the fall and spring semesters Need to focus on making sure students needs are met through survey research Research should be conducted by the Marketing Intern or Communications Specialist
Demographics
Member Retention
Research
DATA COLLECTION SURVEY
Awareness how students find out about St. Marys Complaint Solicitation what do students need that we arent providing
Implemented at all times in various mediums (QR Code)
Research
St. Marys
Every student has the potential to develop into a spiritual leader of their family, social circle, and community.