Market Researchers:

Siddharth Singh-28

Jayshree Patil-07

Venugopal-35

Simarjit Singh-02

Neeraj shukla-14

Ravi Rajgaria-21
Origin
Born in the Carolinas in 1898, Pepsi-Cola has
a long and
rich history.

The drink is the invention of Caleb Bradham

(left), a
pharmacist and drugstore owner in New
Bern, North
Earlier : Brad's Drink.
Carolina.
New name, Pepsi-Cola: Principal
ingredients,
Pepsin and Kola nuts.
PepsiCo, Inc.founded –
Donald M. Kendall, President and CEO
of
Pepsi-Cola &
Herman W. Lay, Chairman and CEO
of Frito-Lay, through the merger of
Key Acquisitions:-

1977-Pizza hut
1978- Taco bell
1986- Kentucky Fried Chicken (KFC)
Roger Enrico

1997:
Aim: Sharpen Pepsi focus.

Spinned off the 3 Restaurant Brands Pizza hut, Taco

bell and KFC –
Tricon Global Restaurants.
Aftermath – After Spin Off

Aimed: Consistency in Financial Performance & in 1998

it paid off by 7% growth in volume of Pepsi-cola and
Frito-Lay(5%) worldwide.

Cash generated from Spin-Off of restaurant and bottling

Operation would help PepsiCo in Attacking Coke
monopoly in Fountain Soda.

Entry into Fast Food chains business and got contracts

of : Pizza Inn (525 outlets) and Bojangles (257 outlets).
Gaining Ground :

In 2000, acquired a majority stake in SBBC (South Beach

Beverage Company)- After the launch of Brand SoBe PepsiCo
emerged as one of the successful companies in Non-carbonated
segment.

IN December 2000, acquired Quaker Oats,

Advantageous to Pepsico in Several Ways:

Quakers Brand Gatorade- made PepsiCo leader in Non-

Carbonated segment.

Extended Reach In Morning meals and Snacks.

 PepsiCo-India

Multinationals were thrown out of the country in 1977 not

to return for another 15 years.

PepsiCo gained entry to India in 1988-joint venture with

the Punjab government-owned
Punjab Agro Industrial Corporation (PAIC) and
Voltas India Limited.
Indra Krishnamurthy
Nooyi, in 2006, she was
named the CEO of
PepsiCo, becoming the
fifth CEO in PepsiCo's 42-
World Economic Forum Meet, Davos
year history.
Products And Prices
 PROMOTION MIX

Publicity,

Advertising,

Public relations and

Demonstrations
Advertising Strategy of Pepsi