INDIA YAMAHA MOTOR PVT.

LTD

Presented by: Tejashri Dayanand Rachana Anil Deepti

ABOUT YAMAHA
Yamaha Motor Company was founded by Torakusu Yamaha in the year 1955. Headquarters is located in Iwata, Shizuoka(Japan). The first vehicle introduced in 1955 named as YA-1. It produces Motorcycles powered by 4-stroke petrol engine A company based in JAPAN- expertise of leading automotive technologists

YAMAHA MOTORS INDIA

Yamaha motors entered into India in the year 1980 with a

launch of 100cc bike.

The Economic growth rate was 18% to 28% annually. In the initial stage the priority was for scooters and mopeds. During 1985 the Indian companies started to join the hands with others companies.

CHANGING FACE OF YAMAHA

In the year 1985 Indian automobile market was faced severe competition. Yamaha company undergone collaboration with Escorts motors. When market share of YMEL came down then company decided for restructure. Yamaha has introduced new products to the market.

NEED FOR RESTRUCTURE

Severe competition by hero Honda, Bajaj, TVS.

In the year1990 the government put restriction for

2 stroke engine vehicles. Company faced huge loss as well as decline in market share. In the year 2007 company announced its restructuring

plan in Indian operation.

RESTRUCTURING PLAN
Financial Restructuring :

Rs. 4 Billion as a additional capital (Rs. 2.32 Billion From parent Company and Rs.1.68 Billion from Misui Corporation ) Additional capital for launching new product . YAMAHA India Had Accumulated loss of Rs 10 Billion . Technical Restructuring : Technology up gradation The company proposed to manufacture 50% of the components and balance through Vendors. Marketing Restructuring : To Increased the number of dealers . New marketing campaign. Research and Development: Planned to spend 202 billion yen. New product development : India-Only-Modal Finally , the company committed Rs 8 Million as restructuring Process in 2008-10.

POST RESTRUCTURING PLAN

The outcomes expected from restructuring plan are product development , improve quality , cost reduction. YML faced the problems such as workforce, changes in market dynamics. By conducting the market research YML decided to sports bikes to

Indian market.
One major problem company faced the problem was in effective touch points network.

By introducing FZ-15 & R 15 the companys sales increased 16%.

Entered in Aftermarket segment Application of out of the box strategy.

2006 and onwards

New Name: INDIA YAMAHA MOTOR PVT. LTD. Complete Japanese control, ESCORTS- stake diluted Launched a host of new models: R-15, FAZER, FZ-16, FZ-S, ALBA, YBR, SS Doubled exports. Indian Motorcycle market capture of >10% Only Administrative Engineers and Manpower are Indian

Impacts
1. Increase in touch points 2. Adopting new technology 3.Identification of new markets 4.Introducing new products to the new market 5.Company also entered into after market operation 6. Reduction in cost 7.Cut off in man power by 400 members. 8.Company introduced Japanese work culture to the Indian operation.
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Suggestions: 1. YML try to introduce service points. 2. Try to understand Indian culture so that the company can introduce Indian models. 3. The company try to introduce wide range of products in each segment.

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