Professional Documents
Culture Documents
STRATEGY
PRESENTATION
Chairman says
“At Jyothy, our principal contribution has been an
entry into niche spaces occupied by the
unorganised sector, introducing the discipline of
the organised sector around the costs of the
former, enhancing the consumer experience,
widening the market and accounting for its
significant share.”
- Mr. M.P
RAMACHANDRAN
INTRODUCTION
JYOTHY LABORATORIES
• Started in the year 1983.
• Its currently a 500 crore mid size FMCG company,
founded by Mr.M.P. Ramachandran.
• Single product proprietary firm into a multi-brand
company.
• Opted for IPO on 28th June 1996 with price band of 620-
690.
• It issued 44,30,260 equity shares at Rs.5 each
• It was ranked 55th by ECONOMIC TIMES MOST TRUSTED
BRAND
Present Product Range
Diversification
Fabric Care
Fabric Service
Care Segment
LAUNDRY
SERVICE
SECTOR
SALE
S
200
9
TIME
Market Summary
• Test Marketing:
• Test marketing was done at BANGLORE, IT hub.
• Solution Marketing:
• Providing product was just not enough, so they
entered in providing solutions.
MARKETING MIX STRATEGY (4P’S)
SWOT ANALYSIS
Opportuni
ties
Future Plans
• Increasing service awareness among people.
• In 2years they will reach the break even and in next 5 years they
are hoping to have a pan-india presence
Achievements
• Company is already sourcing for institutional
businesses such as airline, hotels, restaurants
etc.,