PROJECT ON

STP OF WEBSITE
By Suman Chattarjee
Roll-B/08/74
Reg-0806281090

Internal Guide External Guide

Mr. D. S. Senapati Mr. Animesh Mohapatra

INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH

Shibu lijack
 Company Details
Focus Areas

Technology Led Brand

Research & Advisory Education & Training
Development

Industry Research Service Project Management & Implementation

Customized Research Service Technology Based Skill Development
SME Business Advisory Service Research Service

INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH

 Research & Advisory
Industry Research service Customized Research Service
Industry Structure
Growth & Demand Assessment
Regulatory & policy Environment
Market Penetration Strategy
Demand & Supply Dynamics
Competition Analysis Market Development Strategy
Risk & Financial Analysis Product Development Strategy
Strategic Implication & Outlook Diversification Strategy
Competitive & Strategic Benchmark
SME Business Advisory Service
SME Training & Development
Process Improvement
Financial Benchmarking
Cost Reduction
Business Plan Assessment
Valuation & Funding Support
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 Products

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 STP
IDENTIFICATION OF TARGET
MARKET SEGMENTATION MARKET
1.Identification of Customers 3. Evaluation of attractivity of each
need & market segments
2.Develop profiles of resulting segment
market segments 4. Selection of Target Segments

MARKET PLANNING POSITIONING

7. Development of marketing 5. Identification of differential
mix for each segment according advantages in each segment
to the chosen position 6. Selection of Target Segments

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 Website
 Collection of related WebPages, images, Videos
 Common IP address in an internal protocol based network
 Written in plain text interspersed with formatting instructions of HTML
 WebPages are accessed & transported with the HTTP
 Can usually accessed from a single URL called Homepage

Website Style
 Static Website
 Dynamic Website
By Function Website Design Aspects
 Personal Website  Content
 Commercial Website  Usability
 Government Website  Appearance
 Non-profit Organization Website  Visibility

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 Sampling Method

Sample size: The total sample size is 200 numbers.

Which is further divided as follows?

 Small Scale Industries 25

 Large Scale Industries 25
 Hospitals 25
 Institutions 25
 Government Organizations 25
 Builders & Promoters 25
 Travel Agencies 25
 Jewelry and garments 25
----------------------------- -----------------------
Total 200

INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH

 Objectives
 To know the market condition of the product.

 Elicit information for implementation of strategy for each segment.

 Proper representation of the market.

 Finding out the potential customer / segment.

 To give an information of hierarchy of preference.

 To find out which area / segment is beneficial for company.

 To find out the market segment in which there may be demand for the
service in near future

INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH

 Analysis & Finding
Organizations Having Website

 As we can see that all the sectors have sound knowledge of website but it is not
100%.

 for SMI, LSI, Hospitals & garment & Jewelry, friends & relative is most effective
media for creating awareness of website.

 There is need for website in variety of sectors.

 Apart from Institutions other sectors have higher percentage of satisfaction.
 HTML type website mostly accepted by SMI, Institution, Jewelry & Garment. Flash
website is largely accepted by LSI, Govt Org, Real estate & Travel agencies.

 iLEX as a website developer is popular in LSI, Institutions, Real Estate, Travel

Agency, Jewelers & Garments.

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 Analysis & Finding
Organizations don’t have website

 Awareness level is very low.

 for SMI, LSI, Hospitals & garment & Jewelry, friends & relative is most effective
media.

 In majority of cases SMI, LSI, Hospitals, Real Estate, Travel Agency, Jewelry &
Garments don’t have website because of less awareness. Where as Institutions
don’t have as it is expensive for them.

 Company have to give preference to institution, after that LSI, Hospitals, Real
Estate, Travel Agency, after that SMI, Jewelers & Garments & at last to
government organizations.

 iLEX is popular in SMI, Hospitals, Institutions, Travel Agency, Jewelry &

Garments, less popular in LSI, Govt Org & Real estate.

INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH

 Conclusion
 Marketing is ready for website as per for its need.

 Strategy for each segment must be different because the need and
preferred media is different.

 If preference has to give the SME’s will comes first or else every sector is
need to be consider.

 As per the survey SME’s and the institute are the potential sector for the
website.

 As per survey, company may get some useful benefit by the SME’s sector.

 The SME’s and the institutes demand for website in the near
future.

INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH

 Suggestions

 The service is not present in all the sectors significantly. So there is plenty of
opportunity for the website companies.

 Many organizations are present in the market but most of them are franchise
or branches. So there much difficulty arises regarding website survey.

 There are many potential customers are there in the market. So the website
companies can establish their market in Cuttack.

 Many of the customers didn’t know the concept & benefits of website. So the
major thing is to provide information and logic behind the website service.

 Many wrong interpretations are there in the market like website fraud, spam,
and greater influence of IT sector over website service. These wrong
interpretations should diminished by every website companies.

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