Trademarks Directive E-108: Global Automotive Parts Trademarks A message from the Chairman and Chief Executive Officer of Ford Motor Company This Directive sets forth the policy for the entire Ford Motor Company automotive group and Ford-controlled automotive affiliates and subsidiaries for the application of trademarks to automotive production and service parts and accessories. Required Part Markings : Ford Trademark Supplier Site Code Engineering Part Number Automotive parts used to produce or service Ford Motor Company vehicles, or accessories marketed for them, must have three permanent markings: Supplier trademark Supplier trade name Supplier Part numbers Prohibited Parts Markings Regardless of the country of origin, suppliers may not place these marks on parts*:
Application of Required Marks Laser etching, ink printing, or other marking methods which are not integral to the manufacturing process of the component part shall be avoided.
The three identification marks must be integral to tooling and a permanent characteristic of automotive parts Acceptable Company Trademarks Refer to Ford Motor Company Engineering CAD & Drafting Standard E-3 for engineering direction For common parts shared between two or more primary vehicle brands, FoMoCo in block letters inside a rectangle (preferred), or FoMoCo in block letters. For brand-unique parts that are not common, a primary vehicle brand trademark (e.g., Ford, Lincoln, Mazda, Mercury, or Volvo). Directive E-108 - Exceptions Other Exceptions If the size or nature of the part does not permit application of all three required markings, then the Company trademark has priority followed by the supplier code. For non-safety related automotive industry standard parts that are readily available for purchase in the marketplace as-is from competing sources and are not branded for any vehicle manufacturer (e.g., tire valve stems, light bulbs, some fasteners): Supplier marks are allowed. A Company trademark, engineering part number, and supplier code are preferred. For black box parts that are fully engineered and assembled by a supplier that are also used by multiple vehicle manufacturers without modification: No supplier marks are preferred, but allowed if not customer-visible when installed. A permanent, secure label with a Company trademark, engineering part number, and supplier code must be affixed to the part. Compliance with this Directive is required unless a part fully meets an exception defined herein or a Parts Trademark Exemption Request has been submitted to and approved in advance by the respective brands Parts Brand Protection Group, or successor process approved by FGTL, (refer to https://web.purinfo.ford.com).
A non-compliant part requires an approved trademark exemption.
Exemption requests will be made online, Q-1 2009
Exemptions are part number specific
Exemption request evaluation and processing may take up to 2-3 weeks
(System will eventually feature a design guide option for base part number providing pre-approved branding guidelines) Exemption From E-108 Compliance Global Product Development System GPDS Process VG-E-65-D1 Deliverable Requirement To be inserted December 2008
"All permanent markings (trademark, engineering number, and GSDB code) required to meet Directive E108 compliance are shown on 2D drawings and/or 3D Data/Drawings (or an approved Branding Exemption number, issued by Brand Protection per Directive E108 is listed for non-compliance)." Expectation 1.2.6 Supplier ensures that all print dimensions and call-out notes on the engineering drawing are always met through control plans, work instructions, job set-up instructions, and receiving inspection. Expectation Guidelines Supplier is compliant to Vehicle Parts Branding Directive E-108 for any tooled parts after 8/1/2002. Q1 Site Assessment Evaluation Matrix Checklist External Supplier APQP/PPAP Readiness Assessment Element 27. Part Submission Warrant/PPAP Expectation # 199 Demonstrate compliance with the Ford Parts Branding Directive Element 29. Sample Product & Element 30. Master Sample Expectation 212 & 215 Ensure that the Sample Product contains the proper Ford Identification (i.e., Ford branding logo, part number and supplier code Required Part Markings Perfect E 108 Ford Trademark Supplier Site Code Engineering Part Number Global Supplier Directive E-108 Communication A message to the suppliers from Senior Vice President of Ford Global Purchasing
"As a supplier to the Company, we rely on you to both communicate and implement these parts marking requirements throughout your company, as well as to the suppliers and vendors with which you contract in order to supply parts to the Company."
--Tony Brown
Classroom Exercise Part A Does this part comply with Directive E-108 marking requirements? Why? Required Part Markings Ford Trademark Supplier Site Code - missing Engineering Part Number
*Prohibited Part Markings Supplier Trademark Supplier Trade Name Supplier Part Number
Classroom Exercise Part C Required Part Markings Ford Trademark Supplier Site Code - missing Engineering Part Number *Prohibited Part Markings Supplier Trademark Supplier Trade Name Supplier Part Number
Does this part comply with Directive E-108 marking requirements? Why? Classroom Exercise Part B Required Part Markings
*Prohibited Part Markings
Does this part comply with Directive E-108 marking requirements? Why? Missing markings
Classroom Exercise Part D Required Part Markings
Does this part comply with Directive E-108 marking requirements? Why? *Prohibited Part Markings