A Presentation on

B2B Products of MAHINDRA GROUP

Presented By
Vicky Barot 06
Rishabh Kapoor 33
Prathamesh Raikar 12(B)
1. Only Indian company among the top three
tractor manufacturers in the world.

2. Mahindra is the market leader in multi-utility

vehicles in India.

3. The Group has a leading presence in key

sectors of the Indian economy, including the
Automotive, financial services, trade &
Logistics, Automotive components, Information
Technology and Infrastructure Development.
MAHINDRA UGINE STEEL COMPANY LTD
(MUSCO)
Mahindra Ugine Steel Co. Ltd. (MUSCO),under
SYSTECH sector, is the pioneer & well known
manufacturers of alloy steel in the country.

Three Stampings Division at Kanhe,Nashik

and Rudrapur (Uttarakhand).
Products of MUSCO
Alloy, Tool and Die Steels

Plastic Mould Steels

Engineering Alloy Constructional Steels

Ball Bearing Steels

Air Craft Quality Steels

Offshore Oil Field Steels

CLIENTS
 Business
Initiatives
 1. SAP IMPLEMENTATION

Mahindra & Mahindra was SAP’s first supply-

chain implementation in the Asia-Pacific region
and the second SCM implementation in India by
any vendor
Earlier shortcomings
The Legacy IT Environment required them to Stock High
Inventory levels at each step of Supply Chain.

The implementation.

Training (4 Phases)
Supply chain software operates in 3 areas : Demand
Planning, Capacity Constraints and Optimization &
Logistics.
Key Drivers
1.Improve Demand Planning
2.Optimize Inventory
3.Reduce Loss of Sales

Benefits
2. Collaborations
a. Cummins Power Generation: MUSCO
provides Sheet Metal Components for
Scorpio.
They were unable to run spot-welding loads
on
their existing gensets

a. Merger with Pranay Sheetmetals

Tech Mahindra
Tech Mahindra earlier known as Mahindra
British Telecom- 6th Largest Software Exporter
in India.

Stake wise Mahindra – 69% , BT- 31%

BT has been the Biggest Client(60% Revenue)

of Tech Mahindra. Another important Client is
AT&T(17% Revenue).
Revenue Break up by
Geography
Marketing Initiatives for BT.

Promoting Brand through Partners like

Mcafee, Symbian, Symantic, Digisoft etc.

Promoting Products through Business

Magzines.
Systech – Largest
Conglomerates
Mahindra Engineering
Services
Inception 2003 part of $6bn
Provides support in all phases
of product development
Located in Mumbai, Pune,
Banglore, Ohio, London,
Bolonqno (Italy)
1350 Engineers and Enhanced
CAE in three verticals
Automotive
Concept Engineering
Design and development
Validation and Implementation
Manufacturing support
Chasis, Engine – Expertise into 3D Modelling
HVAC – Heat Ventilation and Air Cooling
Aerospace
AS9100 Rev. B Certified and lots more
Global Aerospace Design and Development
Wide Spectrum of services
Prototyping and Production Planning
Design and development of quality tools and
fixtures
General Engineering
Components and product
Tool design and fabrication
Expertise into
 Machine Tool
 Heavy Engineering
 Transport
 Agriculture Implements
 Plastic and composites
Exceution Models
Efficiency, Effectiveness and Flexibility

Mechanism to measure customer satisfaction

level at each project basis is in place

The overall client satisfaction level is 90%

Onsite Model
All projects executed at
client site
A dedicated project
execution team is
delegated onsite to meet
the customer’s
requirements
Offshore Model
Complete project execution is done offshore
Dedicated resources and facilities are
provided to facilitate the project execution
Offshore Development Centre (ODC) as a
separate team amongst offshore facilities
The ODC team consists of professionals with
excellent know-how on CAD/CAM/CAE
technology required to cater to various
engineering needs.
Onsite – Offshore Model
Project execution takes place offshore and
onsite
Dedicated project team with a project
coordinator is formed onsite
This model eliminates the time consumed for
re-work and reviews because of continuous
interaction of an onsite coordinator with the
customer and project
Examples: Bentley and Nissan
Client
Daimler
Base •Audi
Chrysler • Ford
Nissan • Honda
 Navistar • Mazda
 Toyota • Volvo
 Fiat Construction
 Seabird
 Aviation •Thyssenkrupp
 Bentley Visteon Budd
• Lear
• MercuryMarine
Competitors
Hero
Eicher
Plexican
DC Deisign
Neilsoft
Acquisitions
5th June 2008 Acquires 100% stake in Engines
Engineering Italy
80 per cent stake in Kinetic Motor Cycles Limited
(KMCL) for Rs 110cr on 30th July 2008
Synergy will help in designing and marketing a range
of scooters as well as high end motorcycles for the
domestic as well as global markets.
Reshuffle of the existing management at KMCL
Facts, Strengths &
Opportunities
24 % Prefers INDIA as the most Preferred engineering
outsourcing destination by US companies
Strengths - Availability of engineering talent, strategic
expertise
Opportunities - Growth potential for Indian service
providers in the global scenario, creating a privileged
position for India as preferred outsourcing destination,
and scope for Indian service providers to develop as
global players.
Mahindra Composites
Composites are an innovative replacement for
conventional materials such as steel, aluminum
and plastics for a wide range of applications
Net profit grew nearly 68% during the FY'09 INR
17.4 million
Net Sales FY'09 rose to INR 110.9mn
1982 Siro Plast Plant collaboration with Menzolit,
Germany
Starting with Electrical applications the company
enhanced its capabilities by widening its base to
Hand Lay Up applications for Medical equipments,
RTM Resin Transfer Molding for Railways, defense
and other niche markets.
Resin Matrix + Fibrous
Reinforcing Network
•Glass fibers
Epoxies
•Carbon/Graphite
Polyester Fibers

Vinyl Esters •Ceramic

Gel Coats •Kelvar & Armid

Fibers

•Natural fibers like

Why Composites
Consistent in material quality
Uniform & consistent thickness
Consistent painting quality
No waviness on outer surface
In-built ribs for strengthening
Moulded inserts and studs for assembly
Part integration & consolidation
Non corrosive
Excellent thermal, electrical insulation properties
High Mechanical Strength (Density 1.8)(MS 7.8)
Sheet moulded composites
(SMC)
SMC is a thermosetting polymer reinforced
with fiber (usually glass fiber), manufactured
in the form ofsheet.
Suitable fillers are added to SMC at the
compounding stage to obtain specific
properties and the material can be
specifically formulated for applications.
Eg. Engine Hood CV
 Dough Moulding composites
( DMC )
Moulding materials made primarily of
Unsaturated Polyester Resin, Glass Fiber and
Fillers.
 They form into solid components of desired
sizes, shapes and properties on application of
heat and pressure in a matched die mould.
Different techniques include compression and
injection moulding.
The demand for these products is expected to
increase significantly as they are replacing
conventional materials.Mahindra Composites
is well equipped to cater to the Indian and global
markets.
Hand Lay-up Method
It is the most basic form of moulding process and is
most economical.
Using this a mould (negative of the original ) is
made. It is generally done by hand lay-up process.
Gel coat is applied on the required finished surface
of the mould. Glass matt is laid over it. A
homogeneous mixture of Resin & binder is applied
over the matt with a brush. You can build such
layers to gain wall thickness of the component.
Advantages
It is a fast process – time saving
It is the most economical process
Best for low volume production ( 50 – 100 units per
month )
Clients - Auto
Auto Others
Tata Engineering & Locomotive Co. Ltd
GE Medical System India
Bajaj Auto Ltd
Optel Telecommunication Ltd.
Ashok Leyland Limited
Railtech
Mahindra & Mahindra Ltd.  
TVS Suzuki Ltd.  
 Swaraj Mazda Ltd.  
PAL-Peugeot Ltd  
Switch Gear
L & T
Schneider
Schneider
Simens
MDS Legrand
ABB
BHEL
GE Power Control  
Datar Switchgear  
Havells  
Jyoti  
Punjab Switchgear  
Bharatia Cutler Hammer
Competitors
1) Amtec Auto
2) Bosch
3) Amtec India
4) Exide Industries
5) Motherson Sumi
6) Amara Raja Batt
7) Rico Auto
8) Federal-Mogul
Future Plans
The company's sales are divided roughly 80% to the electrical
industry, and 20% to the automotive sector.

CEO Ajit Lele's objective is to boost the automotive side of the

business, while maintaining growth in the electrical sector. This
is a big challenge since the electrical sector in India is currently
experiencing growth rates of around 40%.

Although use of composites in Indian trucks and cars is low at

present, Mahindra Composites is currently working on about six
new products. Its five design engineers can redesign existing
metal parts in composite to demonstrate to the car and truck
manufacturers.
Future Plans…
Tractor companies have started to look at composites as a way
of making more attractively styled models.

At the moment Mahindra Composites does not have any

technology agreements with car or truck manufacturers but Lele
is looking at this as one way to speed up the company's
development of automotive expertise. The Mahindra group
already has collaborations with Renault, Nissan and ITEC which
can be leveraged to achieve this.

Mahindra Composites' goal is to become a leading compound

and component manufacturer and to develop its component
manufacturing in a variety of sectors. Lele believes that in three
years time it may be possible to build the automotive
component business to 50% of Mahindra Composites' sales.
There is plenty of room for expansion at both the Mangaon and
Pune sites.
About the Company
Amongst the top 3 forging companies in India
Installed capacity of 42,000 MT
40% market share
1 million crankshafts and 0.5 million steering
knuckles per annum
Manufacturing Process
1. Cutting the steel rods into smaller pieces (billets)
of appropriate sizes, using band saw machines, a
hot shear or a cold shear.

2. Heating the billets in the computerized controlled

induction heater to get the desired shape with
appropriate die on the forging press.

3. Forging the billet into the desired shape with

appropriate die on the forging press.

4. Trimming the excess metal (flash) around the

piece using a trimming press.
5. Heat treatment (either hardening and tempering,
annealing or normalizing) to strengthen the
micro-structure of the metal.

6. Shot blasting to remove the oxide layer (scale)

on the forging surface.

7. 100 % quality check using Magnaflux machines

for crack detection.

8. Using a pedestal or hand-held grinders to polish

the rough edges.

9. Using CNC lathes to machine the rough forging

into a finished component to meet close
tolerance requirement as per specifications.
Esteemed Customers
1. ASHOK LEYLAND
2. AVTEC
3. BENTLER AUTOMOTIVE
4. DEUTZ
5. ESCORTS
6. INTERNATIONAL MOTORS LTD.
7. JOHN DEERE
8. KIRLOSKAR OIL ENGINES LTD.
9. MAHINDRA & MAHINDRA
10.MARUTI UDYOG LTD.
11.RIVOLTA
12.SIMPSONS
13.SWARAJ ENGINES
14.TATA MOTORS.
PRODUCTS
Auto and Diesel engine components
Crankshafts
Connecting Rods
Pinions
Bull Gears
Stub Axles
Spindles
Differential cases and covers
Rollers and Assemblies
Carbon steel and stainless steel flanges
Crank Shafts
MASL supplies both Forged and Fully
machined crankshafts to Cars, MUV, LCV and
Tractors. The Largest in these segments.
Source for Tata Indica, Sumo/Safari, M&M
MUVs & Maruti Suzuki
Crank Shafts
Stub Axle
MASL supplies both forged and finished stub
axles to MUV, LCV and MCVs.
 Connecting Rods
Supply Connecting Rods to Tractors and
Off-Highway applications
Other products include Suspension parts like
Steering Arm, Links / Carrier, Control Arm,
Upper Arm, Bridge Fork and Axle parts like
Spindle, Knuckle etc.
COMPETITORS
Bharat Forge (India’s No.1 forging company)
Sundaram Fasteners Ltd (SFL)
Amtek Group
EL Forge Ltd
 Also, there are many other forging companies
on the domestic front (Most of whom are AIFI
members)
MAHINDRA DEFENCE
SYSTEMS
About the Company
Relationship with the Defence Sector
Total solutions
Addresses specific segments of the
Government's import substitution programs
State-of-the-art technology
Largest private sector company for the supply
of bullet-proof vehicles
 Mahindra Defence Systems has been
awarded the following industrial licenses
by the Government of India:

Light Armoured Multi Role Vehicle

Simulators for Weapons and Weapon
Systems
Mobile Surveillance Platforms
Sea Mines
Small Arms, Variants and Associated
Ammunition
Up-Armoured Vehicles
PRODUCTS
Military Light Utility
Vehicle
Mahindra MM500XDB
Features
1. XD3P diesel engine developing 46 kW @ 4500
rpm.
2. High mobility, rugged, all-terrain vehicle
3. Quick start automatic heater plug for easy start in
sub-zero temperature conditions
4. Greater payload - 650 kgs.
5. Durable metal sheet body and metal bumpers
6. Ideal for conversion to weapon platform for LMG,
MMG, ATGM and AGL
Mahindra Field Ambulance
The Mahindra Field Ambulance offers
outstanding all-terrain mobility and provides
safe, comfortable and rapid transportation.
It's the ideal lightweight, high mobility
solution for frontline evacuation, patient
transportation and emergency medical cover.
Features
1. Unique insulated modular construction mounted on a
strong tubular chassis
2. Fully trimmed, non-hygroscopic patient saloon
3. Provision of all essential life saving equipment with
220V AC power supply - oxygen concentrator, suction
machine, defibrillator cum ECG, ventilator, nebulizer,
instrument emergency tray
4. Accommodates two lying and two sitting
casualties/five sitting casualties
5. Along with a separate medical attendant's seat
6. A user-friendly layout maximises medical equipment,
kit storage space and provides adequate room for
convenient handling of patients
 Mahindra Pik-Up
Bullet Proof Vehicle
Rakshak
RAKSHAK is in service with the Indian Army,
Air Force, the State Police forces of Jammu &
Kashmir, North-Eastern States, Delhi, Andhra
Pradesh and Jharkhand, the Paramilitary
forces and the Security forces of Guyana &
Nepal
Features
1. Run flat system with tubeless tyres
2. Ballistic carpet to provide 98% under belly
protection against shrapnel Grenade No
36MK -1
3. LMG fixed mount with protection shield in
the front, capable of providing 120 degree
field of fire
Up-Armoured Vehicles
Scorpio For VIPS
Features
Run flat system with tubeless tyres
Ballistic carpet to provide 98% under belly
protection against shrapnel Grenade No 36MK
-1, 69.3 gt.TNT
Cash in Transit Van
Cash in Transit Vans (CITV) are custom
made bullet-proof vehicles, used for
transporting cash/ bullion etc. by banks or
security agencies.

Designed using CAD-CAM engineered

systems and installing the highest quality of
armour and ballistic materials available
today, the Cash In Transit Van can be
configured to the desired protection levels.

The Cash In Transit Van comes loaded with

added security features for protection of the
crew and cargo, viz. anti-car jacking mode,
adjustable ultrasonic sensors, engine
immobilisation, panic alarm safety, ignition
door locking/unlocking, over ride switch etc.
Features
Top: The passenger compartment
withstands a direct hit by the 9mm. pistol
from a distance of 10 meters at a 45-degree
angle
All sides: Withstand a direct hit by the
9mm. pistol from a distance of 10 meters at
a 90-degree angle
Glass Wind Shield and Side
Windows:Same as the side. The cash
compartment is sheer proof
Special Vehicle
Mobile surveillance vehicle
Mahindra offers a highly effective integrated
day/night observation system platform in the
form of Mobile Surveillance Vehicles.
The Mobile Surveillance Vehicle as a border
and battlefield observation system has the
capability to detect human and vehicle targets
at distances and also allows operators to
identify them.
Features
• Stabilised multi sensor payload
• Day/night surveillance system (with thermal
imaging cameras and continuous zoom)
• Intruder detection systems
• Ruggedized control and display unit
• All round field of view
• Mobility & flexibility to cover larger areas
• Enhanced range by telescopic mast systems
• Crew comfort with AC environment
Rapid Intervention Vehicle-RIV
Mahindra Rapid Intervention Vehicle is a
highly effective, state-of-the-art vehicle. It is
designed specially for the police and
paramilitary forces, to control mobs in dense
urban areas.
Features
• Mounted with multi-tube shell launchers
• Flashing light bar with siren and public
address system
• All round search light facility
• Drinking water and tea storage facility for
prolonged operation
• Generator / high storage capacitor for
maintenance of batteries and to ensure
power for attached equipment
• Explosion retarding material in fuel tank
L&T CASE 770
Features
Low Operating Cost

Higher Prodcutivity upto 45% more than your

existing Product

Better Breakout Forces

Spacious Cabin- Better Operator Comfort &

visibility.
Benefits

Lift Capacity : 3425 capacity

Max Payload : 1750 kg

Grading Angle : 115 degrees