Tourism Study

Introduction
Course Description
Course Aims
The purpose of this course is to improve students
tourism industrys knowledge and skills to be active in
English
Understanding and using tourism information is
frequently a challenge for both students and
today's tourism business.
Because knowing how to use and apply tourism
information is so critical for this business success
Mission and Learning Goals
Contribution to Mission
Communication skills
Knowledge of Business Discipline
Global Perspective
Social Responsibility
Experience with practical applications

Contribution to Learning Goals
Communication skills
Research ability
Analytical skills
Innovative thinking



Course Objective
Brief background of tourism, its concepts,
development and scope with special reference
Topics
Tourism: Concepts & Perspectives
Tourism Products
Tourism Economy
Approaches to Tourism Development
Course Objective
Air, Road and Rail Travel arrangements
Travel Organizations
Basics of Ticketing
Tourism Marketing
Tourism and changing communication
technologies
Computer Reservation System
Course Objective
Globalization and Tourism
Tourism: Incoming & Outgoing
Grading
Class attendance (15%)
There will be checks on class attendance. Demerit points are given for
each absence
Class participation (15%)
Active class participation is expected. Merit points are given for active
participants
**Important absence policy: students will fail the course if
his/her is absent for over six class sessions.
Practices and Presentation
(grading 20%)
Each week each group will be assigned a case or product
or service to discuss its tourism concept
Such case or product or service includes restaurants,
cinema, toys, entertainment, hotel, tour agency, car
rental, steak house etc..
The case or product or service will be announced at least
one week ahead.
Grading
Midterm presentation (25%)
3-4 Students are expected to form teams to study the
assigned course materials. Team members are
expected to present the content of their presentation,
market survey for target segment(s), and website in
the class.
Midterm presentation will be graded based on the
quality, feasibility, and depth of the presentation. The
presentation can be a combination of slides, videos,
acting, singing, etc. Questions should be raised,
discussed and answered.
Final presentation (25%):


Websites
http://education-portal.com/academy/lesson/management-
in-organizations-top-middle-low-level-managers.html#lesson
http://www.unwto-themis.org/elearning2/
http://www.openculture.com/freeonlinecourses