Marketing and Sales Plans for

Deployment of FTTH, LTE and Wi-Fi

Presented to the Sri Lanka Telecom
Technology Sub-Committee
07/11/2013
Product Definitions
Megaline
Triple play services delivered over a wired connection
Can be provided over Copper or Fiber
Broadband
High Speed Internet Access over any access media
Can be provided over xDSL, FTTx, LTE or any others
PeoTV
HDTV and SDTV services delivered via SLT IP network
Can be provided over xDSL, FTTx, LTE or any others
VoLTE Need to define new product
Main Consumer Product Driving Sales will be Broadband
2
Fixed Broadband Target Market in 2016
3
Item End 2013 End 2016 Remarks
Population 20,435,726 21,054,949
Based on 2012 Census Data and constant
population growth rate of 1.00%
Total Households 5,239,930 5,398,707
Based on 2012 Census Data and constant
average household size of 3.9
Percentage of Households with Electricity 90.00% 100.00%
Increase to 100% in 2016 based on vision
outlined in Mahinda Chinthana
Households with Electricity 4,715,937 5,398,707
2016 figure based on vision outlined in Mahinda
Chinthana
No. of Internet Connections 1,475,626 6,000,000
2013 Figure based on Telecommunication
statistics published by TRCSL - July 2013
Percentage of Population using Internet 7.22% 28.50%

Percentage of Households with Internet 28.16% 111.15%

Percentage of Population using Fixed Broadband 2.14% 10.00%
State of Broadband 2013 report by The
Broadband Commission (ITU/UNESCO)
2013 Figures: Global Average: 9.8%; Developed
Countries: 27.2%; Developing Countries: 6.1%
Percentage of Households with Fixed Broadband 8.35% 39.00%
Based on average household size of 3.9
Number of Fixed Broadband Connections 437,725 2,105,496
2013 Figure based on Telecommunication
statistics published by TRCSL - July 2013
Market Fixed Broadband Share to SLT 81.58% 80.00%

Number of SLT Fixed Broadband Connections 357,059 1,684,343
2013 Customer Base for Broadband based on
June MI-4 reports
Fixed Broadband Target Market in 2016
4
Region
Households
(2016)
Fixed BB HH
Penetration
(2016)
Target Fixed
BB Market in
2016
Expected SLT
Fixed BB
Market Share
in 2016
Target SLT
Fixed BB
Connections
2016
SLT BB
Subscribers
as at 2013
(Sep)
Fixed BB Net
Growth
between
2014-2016
Metro 798,415 64% 514,283 80% 411,426 170,408 241,018
Region I 1,920,063 37% 714,750 80% 571,800 108,525 463,275
Region II 2,021,986 33% 671,493 80% 537,194 84,246 452,948
Region III 658,311 32% 209,440 80% 167,552 34,840 132,712
All Island 5,398,775 39% 2,109,966 80% 1,687,973 398,019 1,289,954
Megaline Sales Plan for 2014
Type of Connection Existing NW New NW Total
Megaline New Connections (Voice + PeoTV) 10,000 5,000 15,000
Megaline New Connections (Voice + Broadband) 55,000 20,000 75,000
Megaline New Connections (Voice Only) 20,000 20,000
Megaline New Connections (Voice + Broadband +PeoTV) 10,000 5,000 15,000
95,000 30,000 125,000
5
Network Resources for New Megaline connections:
New Copper Loops from Small Scale Developments = 20,000 (with 75% utilization in 2014)
New Copper Loops from Cable Re-farming = 20,000 (with 75% utilization in 2014)
Recovery of Faulty Loops through Rehabilitation = 5,000
Other connections provided on existing Copper Plant
Region wise Distribution of Megaline Target
Region wise Breakdown of Targets Metro R I R II R III
All
Island
Megaline New Connections (Voice + PeoTV) 4,560 4,410 4,170 1,860 15,000
Megaline New Connections (Voice + Broadband) 22,800 22,050 20,850 9,300 75,000
Megaline New Connections (Voice Only) 6,080 5,880 5,560 2,480 20,000
Megaline New Connections (Voice + Broadband +PeoTV) 4,560 4,410 4,170 1,860 15,000
All Types 38,000 36,750 34,750 15,500 125,000
6
Broadband Sales Plan for 2014
Type of Connection Existing NW New NW Total
Fiber-to-the-Home 50,000 50,000
Megaline New Connections (Voice + Broadband) 55,000 20,000 75,000
Megaline New Connections (Voice + Broadband +PeoTV) 10,000 5,000 15,000
Megaline Voice Only to Broadband Upgrade 25,000 25,000
Megaline Voice Only to Broadband + PeoTV Upgrade 10,000 10,000
(Voice + PeoTV) to (Voice + Broadband + PeoTV) Upgrade 5,000 5,000
105,000 75,000 180,000
7
Ports for Broadband Connections:
NGN Migration Phase V 650,000 New Ports
NGN Migration Phase IV 73,000 currently commissioned
Expansion of existing network elements
Region wise Distribution of Broadband Target
Region wise Breakdown of Targets Metro R I R II R III
All
Island
Megaline New Connections (Voice + Broadband) 23,077 21,346 20,192 10,384 74,999
Megaline New Connections (Voice + Broadband +PeoTV) 4,615 4,269 4,038 2,077 14,999
Megaline Voice Only to Broadband Upgrade 7,693 7,116 6,731 3,462 25,002
Megaline Voice Only to Broadband + PeoTV Upgrade 3,077 2,846 2,693 1,385 10,001
(Voice + PeoTV) to (Voice + Broadband + PeoTV) Upgrade 1,538 1,423 1,346 692 4,999
Copper Based Connections 40,000 37,000 35,000 18,000 130,000
8
PeoTV Sales Plan for 2014
Type of Connection Existing NW New NW Total
FTTH 20,000 20,000
Megaline New Connections (Voice + PeoTV) 10,000 5,000 15,000
Megaline New Connections (Voice + Broadband +PeoTV) 10,000 5,000 15,000
Megaline Voice Only to PeoTV Upgrade 10,000 10,000
Megaline Voice Only to Broadband + PeoTV Upgrade 16,000 16,000
(Voice + Broadband) to (Voice + Broadband + PeoTV)
Upgrade
5,000 5,000
51,000 30,000 81,000
9
Target may be changed if the new PeoTV Platform is not commissioned on schedule.
Region wise Distribution of PeoTV Target
Region wise Breakdown of Targets Metro R I R II R III
All
Island
Megaline New Connections (Voice + Broadband) 4,909 4,364 4,364 1,364 15,001
Megaline New Connections (Voice + Broadband +PeoTV) 4,909 4,364 4,364 1,364 15,001
Megaline Voice Only to Broadband Upgrade 3,273 2,909 2,909 909 10,000
Megaline Voice Only to Broadband + PeoTV Upgrade 5237 4655 4655 1455 16002
(Voice + PeoTV) to (Voice + Broadband + PeoTV) Upgrade 1,636 1,455 1,455 455 5,001
ADSL Based Connections 19,964 17,747 17,747 5,547 61,005
10
Region wise Distribution of FTTH Target
FTTH All New Connections in 2014 50,000
Metro 30,000
Region I 9,000
Region II 8,000
Region III 3,000
11
FTTx Network Deployment:
Fiber network to be deployed to cover 100,000 households within 2014
Network Equipment capacity to be planned to cater min. 150,000 FTTH connections by 2016.
-
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
0 6 12 18 24 30 36 42
LTE Deployment Plan
Linear Curve for Growth
Month
Scenario 2
Commence Dec 13
4Q
2013
1Q
2014
2Q
2014
3Q
2014
4Q
2014

2015

2016
Additions 8,070 24,211 32,281 32,281 32,281 201,755 395,440
Cumulative by end 8,070 32,281 64,562 96,842 129,123 330,878 726,318
Scenario 1
Commence Nov 13
4Q
2013
1Q
2014
2Q
2014
3Q
2014
4Q
2014

2015

2016
Additions 16,140 26,901 32,281 32,281 37,661 212,515 368,539
Cumulative by end 16,140 43,041 75,322 107,603 145,264 357,779 726,318
(A)
District
(B)
Area
SqKM
(C)
HH
(D)
% HH with
Electricity
(E)
Feasible HH
(F)
Potential HH for
Fixed BB
[ (E) * 75% ]
(G)
HH served by
Megalines
(H)
Potential HH for
Fixed LTE BB
[ (F) (G) ]
(I)
HH to be served
with Fixed LTE BB
[ 30% of (H)]
CE 86 69,127 98% 67,634

50,726
47,601

3,125

937
HK 50 40,039 98% 39,174

29,381
27,571

1,810

543
KX 123 98,122 98% 96,003

72,002
67,567

4,435

1,331
MD 113 90,594 98% 88,637

66,478
62383

4,095

1,228
WT 79 63,028 98% 61,667

46,250
43,401

2,849

855
ND 126 100,898 98% 98,718

74,039
69,478

4,561

1,368
RM 121 96,946 98% 94,852

71,139
66,757

4,382

1,315
Gampaha 1,387 593,317 97% 573,085 429,814

111,969
317,845

95,353
Kalutara 1,598 300,402 94% 282,468 211,851 71,693 140,158

42,047
kandy 1,940 344,681 93% 320,588 240,441 70,062 170,378

51,114
Matale 1,993 127,884 85% 108,522

81,392
18,613 62,779

18,834
Nuwara - Eliya 1,741 177,420 89% 157,762 118,321 26,518 91,804

27,541
Galle 1,652 269,740 94% 253,798 190,349 28,645 161,704

48,511
Matara 1,283 204,194 94% 192,126 144,095 32,318 111,776

33,533
Hambantota 2,609 155,299 89% 138,589 103,942 14,015 89,927

26,978
Jaffna 1,025 137,503 73% 100,858

75,644
21,559 54,085

16,225
Mannar 1,996 23,783 64% 15,188

11,391
2,682

8,709

2,613
District Wise HHs to be served by Fixed LTE BB (End 2016 Target)
19%
20%
10%
9%
16%
(A)
District
(B)
Area
SqKM
(C)
HH
(D)
% HH with
Electricity
(E)
Feasible HH
(F)
Potential HH for
Fixed BB
[ (E) * 75% ]
(G)
HH served by
Megalines
(H)
Potential HH for
Fixed LTE BB
[ (F) (G) ]
(I)
HH to be served with
Fixed LTE BB
[30% of (H)]
District Wise HH to be served by Fixed LTE BB (End 2016 Target)
Vavuniya 1,967 41,214 71% 29,254 21,940 6,170 15,770 4,731
Mullaitivu 2,617 24,334 24% 5,753 4,314 - 4,314 1,294
Kilinochchi 1,279 28,304 10% 2,873 2,155 - 2,155 646
Batticaloa 2,854 133,795 68% 90,312 67,734 30,072 37,661 11,298
Ampara 4,415 163,388 82% 133,700 100,275 4,247 96,029 28,809
Trincomalee 2,727 95,871 78% 74,914 56,185 10,088 46,097 13,829
Kurunegala 4,816 439,065 86% 377,947 283,460 46,540 236,920 71,076
Puttalam 3,072 200,784 84% 168,538 126,404 20,792 105,612 31,684
Anuradhapura 7,179 228,304 83% 190,406 142,804 16,937 125,867 37,760
Polonnaruwa 3,293 110,476 84% 92,402 69,302 8,453 60,848 18,255
Badulla 2,861 212,510 87% 183,885 137,914 11,039 126,875 38,062
Moneragala 5,639 117,935 71% 83,274 62,455 - 62,455 18,737
Ratnapura 3,275 280,581 84% 234,285 175,714 33,898 141,816 42,545
Kegalle 1,693 218,508 89% 193,664 145,248 21,027 124,220 37,266
65,610 5,188,047 4,550,876 3,413,157 992,095 2,421,061 726,318
20%
10%
12%
19%
1. eNodeB Deployment plan takes a high-level view; based on districts
2. Final number of eNodeBs required in a district is based on 30% of potential HH for
fixed BB in that District
3. 60 to 75 % of that requirement is provided in phases 0 ,1 & 2 combined in high
requirement areas and around 5 to 10 % in low requirement areas
4. Exact locations of the eNodeBs are decided by the distribution of such potential HH
in the district (marketing input), availability of sharable sites and the radio design -
subject to the integrated access technology utilization plan for BB
5. However, outcome of above need to ensure that the overall target set for Fixed LTE
BB is achievable

Basis For eNodeB (BTS) Deployment
Overall eNodeB Deployment Plan
Linear Curve for Growth


1Q
2013
2Q
2013
3Q
2013
4Q
2013
Additions 0 0 0 63
Cumulative
by end
0 0 0 63


1Q
2014
2Q
2014
3Q
2014
4Q
2014
Additions 365 0 734 0
Cumulative
by end
428 428 1,163

1,163


1Q
2015
2Q
2015
3Q
2015
4Q
2015
Additions 0 0 0 709
Cumulative
by end
1,163

1,163 1,163

1,871


1Q
2016
2Q
2016
3Q
2016
4Q
2016
Additions 0 0 0 0
Cumulative
by end
1,871 1,871 1,871 1,871
eNodeB Deployment Plan Phase 0 + Phase 1

District No. of eNodeB
Colombo 22 + 0 = 22
Gampaha 21 + 46 = 67
Kalutara 8 + 22 = 30
Kandy 1 + 35 = 36
Matale 11
Nuwara - Eliya 20
Galle 34
Matara 24
Hambantota* 1 + 23 = 24
Jaffna 3 + 09 = 12
Mannar 1
Vavuniya 1 + 0 = 1
Mullaitivu 1
Kilinochchi 1
Batticaloa 1
Ampara 2
Trincomalee* 1 + 1 = 2
Kurunegala 1 + 46 = 47
Puttalam* 10
Anuradhapura 3
Polonnaruwa 2
Badulla 22
Moneragala* 1
Ratnapura 24
Kegalle 4 + 26 = 30
Total 428
Note:- Shown in red are existing BTS (Phase 0)
eNodeB Deployment Plan Under Phase 2

District No. of eNodeB
Colombo* 10
Gampaha 120
Kalutara 54
Kandy 65
Matale 20
Nuwara - Eliya 35
Galle 62
Matara 44
Hambantota* 38
Jaffna 22
Mannar 1
Vavuniya 1
Mullaitivu 1
Kilinochchi 1
Batticaloa 2
Ampara 3
Trincomalee* 4
Kurunegala 90
Puttalam* 13
Anuradhapura 4
Polonnaruwa 2
Badulla 43
Moneragala 2
Ratnapura 49
Kegalle 48
Total 734
Region wise Distribution of LTE Target
LTE All New Connections in 2014 129,200
Metro 13,500
Region I 50,800
Region II 51,500
Region III 13,400
19
LTE Network Deployment: Base station deployment to get 129,200 customers in 2014
Wi-Fi Site Deployment Plan All Island
Year Indoor Sites Outdoor Sites
Cumulative Hotspot
Sites
2013/14 98 51 149
2014 1600* 300* 2049
2015 640** 120** 2809
2016 640** 120** 3569
2017 640** 120** 4389
1. Wi-Fi Location may have one or many sites - e,g. A2 , A4 etc
2. * - Requirement provided by Marketing
3. ** - Estimate provided by Marketing
THE END
RTOM Area wise Fixed Broadband Targets
Region wise Summary
Area
Househol
ds with
Elec.
(2016)
Fixed BB
HH
Penetrati
on (2016)
Target
Fixed BB
Market in
2016
Target SLT
Fixed BB
Connecti
ons 2016

BB
Customer
Base (Sep
2013)
BB NC to
be
provided
between
2014-
2016
Revised
LTE
Targets
Revised
DSL +
FTTH
Targets
DSL+FTTH
2014
DSL+FTTH
2015
DSL+FTTH
2016
Metro 798,415 64% 510,986 407,797 170,408 237,389 102,000 135,389 61,312 51,094 22,983
Region I 1,920,063 37% 710,424 571,800 108,525 463,275 347,300 115,975 52,520 43,766 19,688
Region II 2,021,986 33% 667,256 537,194 84,246 452,948 349,200 103,748 46,983 39,151 17,612
Region III 658,311 32% 210,660 167,552 34,840 132,712 90,350 42,362 19,184 15,987 7,191
All Island 5,398,775 39% 2,105,523 1,684,343 398,019 1,286,324 888,850 397,474 179,999 149,998 67,474
Metro
Area
Household
s with Elec.
(2016)
Fixed BB
HH
Penetratio
n (2016)
Target
Fixed BB
Market in
2016
Target SLT
Fixed BB
Connection
s 2016

BB
Customer
Base (Sep
2013)
BB NC to
be
provided
between
2014-2016
Revised LTE
Targets
Revised
DSL + FTTH
Targets
DSL+FTTH
2014
DSL+FTTH
2015
DSL+FTTH
2016
Havelock Town 90,725 80% 72,580 58,064 30,411 27,653 5,000 22,653 10,259 8,549 3,846
Kotte 153,707 60% 92,225 73,780 34,455 39,325 15,000 24,325 11,016 9,180 4,129
Metro Central 244,432 67% 163,770 131,844 64,866 66,978 20,000 46,978 21,275 17,729 7,975
Maradana 184,747 60% 110,849 88,679 22,786 65,893 42,000 23,893 10,820 9,017 4,056
Wattala 98,081 60% 58,849 47,079 18,994 28,085 12,500 15,585 7,058 5,882 2,646
Metro North 282,828 60% 169,697 135,758 41,780 93,978 54,500 39,478 17,878 14,899 6,702
Nugegoda 125,492 70% 87,845 70,276 34,798 35,478 13,250 22,228 10,066 8,388 3,773
Ratmalana 145,663 60% 87,398 69,918 28,964 40,954 14,250 26,704 12,093 10,078 4,533
Metro South 271,155 65% 176,251 140,194 63,762 76,432 27,500 48,932 22,159 18,466 8,306
Metro Region 798,415 64% 510,986 407,797 170,408 237,389 102,000 135,389 61,312 51,094 22,983
Region I
Area
Household
s with Elec.
(2016)
Fixed BB
HH
Penetratio
n (2016)
Target
Fixed BB
Market in
2016
Target SLT
Fixed BB
Connection
s 2016

BB
Customer
Base (Sep
2013)
BB NC to
be
provided
between
2014-2016
Revised LTE
Targets
Revised
DSL + FTTH
Targets
DSL+FTTH
2014
DSL+FTTH
2015
DSL+FTTH
2016
Gampola 140,802 40% 56,321 45,057 8,047 37,010 27,900 9,110 4,125 3,438 1,546
Kandy 240,807 40% 96,323 77,058 21,551 55,507 35,000 20,507 9,287 7,739 3,481
Matale 140,513 35% 49,180 39,344 7,064 32,280 23,250 9,030 4,089 3,408 1,533
Central 522,122 39% 203,628 161,459 36,662 124,797 86,150 38,647 17,501 14,585 6,560
Anuradhapura 240,870 35% 84,305 67,444 4,672 62,772 54,750 8,022 3,633 3,027 1,362
Chilaw 233,252 35% 81,639 65,311 7,245 58,066 51,000 7,066 3,200 2,667 1,200
Kurunegala 425,147 35% 148,802 119,042 14,438 104,604 88,000 16,604 7,519 6,266 2,819
Polonnaruwa 131,286 20% 26,258 21,006 2,462 18,544 15,650 2,894 1,311 1,092 491
NC&NW 1,030,555 33% 340,084 272,803 28,817 243,986 209,400 34,586 15,663 13,052 5,872
Gampaha 235,447 45% 105,952 84,762 18,436 66,326 46,750 19,576 8,865 7,387 3,323
Negombo 131,939 50% 65,970 52,776 24,610 28,166 5,000 23,166 10,491 8,742 3,933
Western North 367,386 47% 172,672 137,538 43,046 94,492 51,750 42,742 19,356 16,129 7,256
Region I 1,920,063 37% 710,424 571,800 108,525 463,275 347,300 115,975 52,520 43,766 19,688
Region II
Area
Household
s with Elec.
(2016)
Fixed BB
HH
Penetratio
n (2016)
Target
Fixed BB
Market in
2016
Target SLT
Fixed BB
Connection
s 2016
BB
Customer
Base (Sep
2013)
BB NC to
be
provided
between
2014-2016
Revised LTE
Targets
Revised
DSL + FTTH
Targets
DSL+FTTH
2014
DSL+FTTH
2015
DSL+FTTH
2016
Awissawella 132,892 35% 46,513 37,210 4,643 32,567 26,000 6,567 2,974 2,478 1,115
Kegalle 146,333 35% 51,217 40,974 7,840 33,134 24,450 8,684 3,932 3,277 1,474
Ratnapura 236,786 40% 94,715 75,772 5,982 69,790 62,100 7,690 3,482 2,902 1,305
Sabaragamuwa 516,011 37% 190,925 153,956 18,465 135,491 112,550 22,941 10,388 8,657 3,894
Galle 267,700 40% 107,080 85,664 11,438 74,226 61,000 13,226 5,990 4,991 2,245
Hambantota 222,031 30% 66,610 53,288 4,112 49,176 43,150 6,026 2,729 2,274 1,023
Matara 212,486 35% 74,371 59,497 12,162 47,335 30,500 16,835 7,624 6,353 2,858
Southern 702,217 35% 245,776 198,449 27,712 170,737 134,650 36,087 16,343 13,618 6,126
Badulla 151,459 20% 30,292 24,234 3,222 21,012 16,500 4,512 2,043 1,703 766
Bandarawela 142,986 30% 42,896 34,317 3,953 30,364 24,900 5,464 2,474 2,062 928
Hatton 78,070 15% 11,711 9,369 2,072 7,297 4,500 2,797 1,267 1,055 475
Nuwara Eliya 105,643 15% 15,847 12,678 1,808 10,870 8,500 2,370 1,073 894 402
Uva 478,158 21% 100,414 80,597 11,055 69,542 54,400 15,142 6,857 5,714 2,571
Kalutara 192,574 40% 77,030 61,624 11,685 49,939 36,400 13,539 6,131 5,109 2,298
Panadura 133,026 40% 53,211 42,569 15,329 27,240 11,200 16,040 7,264 6,053 2,723
Western South 325,600 40% 130,240 104,193 27,014 77,179 47,600 29,579 13,395 11,162 5,021
Region II 2,021,986 33% 667,256 537,194 84,246 452,948 349,200 103,748 46,983 39,151 17,612
Region III
Area
Household
s with Elec.
(2016)
Fixed BB
HH
Penetratio
n (2016)
Target
Fixed BB
Market in
2016
Target SLT
Fixed BB
Connection
s 2016

BB
Customer
Base (Sep
2013)
BB NC to
be
provided
between
2014-2016
Revised LTE
Targets
Revised
DSL + FTTH
Targets
DSL+FTTH
2014
DSL+FTTH
2015
DSL+FTTH
2016
Ampara 70,040 20% 14,008 11,206 1,203 10,003 7,800 2,203 998 832 374
Batticaloa 139,229 25% 34,808 27,846 6,979 20,867 12,350 8,517 3,857 3,214 1,446
Kalmunai 87,067 40% 34,827 27,862 4,361 23,501 18,100 5,401 2,446 2,038 917
Eastern 296,336 28% 82,975 66,914 12,543 54,371 38,250 16,121 7,301 6,084 2,737
Mannar 24,751 40% 9,901 7,921 1,064 6,857 5,000 1,857 841 701 315
Trincomalee 96,472 25% 24,118 19,294 3,561 15,733 11,500 4,233 1,917 1,598 719
Vavuniya 45,239 30% 13,572 10,858 3,744 7,114 2,600 4,514 2,044 1,703 766
North East
Central
166,462 29% 48,274 38,073 8,369 29,704 19,100 10,604 4,802 4,002 1,800
Jaffna +
Killinochchi
195,513 40% 78,206 62,565 13,928 48,637 33,000 15,637 7,081 5,901 2,654
Northern 195,513 40% 78,206 62,565 13,928 48,637 33,000 15,637 7,081 5,901 2,654
Region III 658,311 32% 210,660 167,552 34,840 132,712 90,350 42,362 19,184 15,987 7,191