Professional Documents
Culture Documents
• To provide convenience
SEGMENTATION
• Psychographics
• Demographic
• Behavior
• Geographic
TARGET MARKET
• Income Class A and B
• House wives, teenagers
• Urban Areas
• People like to eat foreign foodstuff
MARKETING MIX
STRATEGIES
PRODUCT
MARKET SHARE
HIGH LOW
HIGH
Star ?
MARKET
GROWTH
RATE SPAGHETTI MACARONI
LOW
Cash Cow Dogs
VERMICELLI LASAGNE
PRICE
• Bake parlor adopted the Going Rate
Pricing Strategy to compete with their
competitors.