The Rise & Rise of Social

Networking sites in INDIA!!

Presented By:
Yash Ahuja-22
Sanghamitra Das-26
Yasmin Rassiwala-51
Mohd.Zafar Idrisi-48
Diwakar Singh-43
Abhirup Nag-01
 The Rise & Rise of Social
Networking sites in India
Introduction
Present Scenario
Impact in India
Emerging Trends
Application Domains
Drawbacks
 Introduction
 Social Networking Sites are one form of Social
Media.
 Social Media is media designed to be disseminated
through social interaction, created using highly
accessible and scalable publishing technique.
 Other Examples of Social Media
 Multimedia eg. photo sharing-flicker, Video
Sharing-Youtube
 Entertainment eg.virtual worlds-second life
 Communication eg.Microblogs-twitter
 We can define it as “a spontaneous movement of
of people using online tools to connect ,take charge
of their own experience and get what they need-
information, support,ideas,product from each
other.
 A Social network focuses on building online
communities of people who share interest and
activities of others.
 Social Networking has encouraged new ways to
communicate and share information and becoming
part and parcel of people’s life to be informed.
 Major Social Networks

– Facebook widely used worldwide

– Hi5 in South America
– Orkut mainly in India and South America
– Nexopia in Canada
– Friendster in Asia and Pacific Islands
– LinkedIn widely used in North America
– StudiVZ mostly in Germany
– ScyRock in Europe
What are Social Networks Used For!!
 Present Scenario
 How Much Has the Market Been Tapped??
Explosive Growth!!!
…But still a long way to go!!
Top Social Networking Sites in India by Unique Visitors
December 2008 vs. December 2007
Total India – Age 15+, Home/Work Locations
*Source: comScore World Metrix
Total Unique Visitors (000)
   Dec-07 Dec-08 % Change
Total Internet : Total Audience 26,240 32,099 22

Social Networking 12,795 19,369 51

Orkut 7,123 12,869 81
Facebook.com 1,619 4,044 150
Bharatstudent.com 1,736 3,269 88
hi5.com 714 2,012 182
ibibo.Com 1,970 990 -50
MySpace Sites 352 741 110
LinkedIn.com 293 513 75
PerfSpot.com 2,106 433 -79
BIGADDA.com 515 385 -25
Fropper.com 256 248 -3
 Impact in India

 If there is any revolution taking place in the Indian

online space, It is the rise of Social Networking
Sites.
 And this is quite evident from the comScore’s
recent report which said that in comparison to year
2007,there has been a 51% increase in the number
of visitors on such site by the end of 2008.
 This shows that Indian’s are too smitten by the
Social Networking bugs like all other part of the
world.
INDIANS LOVE ORKUT, BUT FACEBOOK IS
SOON CATCHING UP…..
 There is an explosion of users registering on the
popular social networking sites. Orkut boasts of
almost 12.8 Million users of Indian origin during
december ’08.
 Facebook, the world’s largest social networking site,
is at the number 2 spot with 4 million visitors from
India. However, the growth Facebook has seen
dwarfs even Orkut.
 Our very own homegrown SNS like minglebox,
bharatstudent.com, and yaari.com, has substantial
users.
 In nutshell ,the current scenario of social
networking in India is….
 Orkut tops the list of the most visited social
networking site with more than 12.8 million
visitors. This means an increase of 81 % from the
last year.
 Orkut’s audience was three times the size of its
nearest competitor in the category.
 Facebook.com ranked at the number 2 spot with 4
million visitors. This has been an increase of 150 %
as compared to the previous year.
 Next in line at number 3 is the local social
networking site Bharatstudent.com with 3.3
million visitors. This site showed an increase by 88
%.
 hi5.com comes in next at number 4 with 2 million
visitors, which means an increase by 182 %.
 Why Orkut Getting Big???
 By nature Indians, believe in Catholic theory of
“Coming Together”. And we are inherently
conditioned to search for other like us. Social
Networking works out well for us in this regard
because its offers an interest based segregation
of individual.

 Another aspect is of us that Social networking

sites cleverly exploit is our over hinging on
nostalgia. We tend to magnify memories and
amplify times bygone.
 As the increases in popularity of social
networking is on constant rise, new uses for
the technology are constantly being observed.

 The major new trends are…

 Brand Building
 Direct Communication
 Exploit the niches
 Media and public relations
 Position you as an expert
 Low Cost
 GENY LOGS ONTO NETWORKING SITES
TO PROMOTE BIZ !!!
According to industry estimates, there are over 50
million internet users in India, of which 30 million are
active social networkers. This represents a big
opportunity for the millions of self-employed people in
India to promote their trade and increase business.

This army of young, self-employed people, finding new

business on the social media mainly includes-

 Emcee (master of ceremonies/compeer)

 Tattoo artists
 Music producers
 Models
 
 Application Domains
• SNS have found for themselves a lot of
applications in the following domains-

 Government Applications
 Dating Applications
 Business Applications
 Medical Applications
 Government Applications
• Social networking serve as a quick and easy way
for the government to get the opinion of the
public and the keep the public updated on their
activity.

• Social networking is more recently being used by

various government agencies such as-
 NASA uses Twitter & Flickr
 National Oceanic and Atmospheric
Administration uses Second Life
 Dating Application
• Many social networks provide an online environment for
people to communicate and exchange personal
information for dating purposes.

• Most of these social networks, just like online dating

services, require users to give out certain pieces of
information like -age, gender, location, interests, and
perhaps a picture.

• An important difference between social networks and

online dating services is the fact that online dating sites
usually require a fee, where social networks are free,
which is the major reason for the growth of social
networking sites at the cost of online dating services.
 Business Application
• Social networks connect people at low cost which is
beneficial for entreprenuers and small businesses
looking to expand their contact bases.

• Companies can also use social networks for

advertising in the form of banners and text ads.
• Examples of such advancements are-
 Linkedln.com-which aims to interconnect
professionals
 Hub Culture-an invitation only,social network for
entrepreneurs, and other business influentials.
 Medical Applications
• Social Networks are beginning to adopted by
healthcare professionals as a means to manage
knowledge, disseminate peer to peer knowledge and
to highlight individual physicians and Institutions.
• The role of social networks is especially of interest to
pharma componies who expend approximately 32
percent of their marketing cost attempting to
influence the opinion leaders of Social networks.
• A new trend is with social network created to help its
members with various physical and mental ailments.
eg.Patientslikeme.com,Dailystrength.com.
 Privacy
• On large social networking services,there have been
growing concerns about user giving too much
personal information and the threat of sexual
predators.

• There is perceived privacy threat in relation to placing

too much personal information in the hand of large
corporation and governmental bodies.

• There is an issue over the control of data which may

be passed to the third party by the social networking
sites for eg.for the purpose of spamming.
 Risk for child safety
• Citizens and government have been
concerned by a misuse by child and
teenagers of social network services
particularly in relation to online
sexual predators.
 Scams And Harassment
• The relative freedom afforded by social
networking services has caused concern
regarding the potential of its misuse by
individual patrons.
for eg.online scams, identity theft.
 Time Consuming
• Social Networking Sites are flooded with lots of
applications and people just wandered from
one application to other.

• That’s why many people considered social

networking sites time consuming because with
the investment of lot of time, benefits are very
little.
Thank YOU!!