STAY AHEAD

NEW MODERN PACK

SAME TRUSTED TASTE

JPGL Rural Development Support
(5 D Consumer Engagement)
1
st
April, 2014 to 31
st
May, 2014

1-2 Many Consumer Engagement
JPGL Float Activity
(Gujjar Khan Market)
19th May, 2014



1 John Player Gold Leaf

Activity Objective:

This activity will act as a catalyst in rural growth
of JPGL in terms of volume, distribution and off
take. Also to generate brand mileage along with
trial, through innovative consumer engagement
touch pint.

2 John Player Gold Leaf
(1-2-Many Consumer Engagement)
Target Consumer & Mechanics

TARGET CONSUMER

Primary: Own Franchise (FF & SPL)
Secondary: Marlboro UHW

MECHANICS

Target for Brand Ambassadors
100 Smokers/Day/Float

RESOURCE

4 BAs (3 Existing and 1 Additional)

3 John Player Gold Leaf
(1-2-Many Consumer Engagement)
Target Consumer & Mechanics

CONSUMER CONTACTS DONE AT 5-D
ANIMATION FLOAT
105 Consumers Contacts

CONSUMER VISITED 5D ANIMATION
FLOAT
90 Consumers visited 5-D animation


4 John Player Gold Leaf
Steps for Consumer Contact at
Selective Channel
5 John Player Gold Leaf
1.
Prospecting
of Potential
Consumer
2.
Introduction to
Consumer
3.
Sales pitch &
Video
Showing
4.
Elaborate Unique
feature of Gold Leaf
Pack
5.
Consumer
Data
Collection
6.
Take Consumer
in Float for
experience the
5-D animation
7.
Closing Call
Steps for Consumer Contact at
Selective Channel
6 John Player Gold Leaf
Selective Channel for
engagement of the
Consumer
BA is engaging
Consumer for
Gold Leaf 5-D
Animation
Gold Leaf Float Unit for
5-D Animation
Comms Team and SPV with TL
7 John Player Gold Leaf
Consumers are enjoying 5-D
Animation of Gold Leaf
8 John Player Gold Leaf
5-D Animation of Gold Leaf
9 John Player Gold Leaf
BAs is engaging Consumer for 5-D
Animation and Consumer Contact
10 John Player Gold Leaf
BAs is engaging Consumer for 5-D
Animation and Consumer Contact
11 John Player Gold Leaf
BAs is engaging Consumer for 5-D
Animation and Consumer Contact
12 John Player Gold Leaf
All consumers experienced and enjoyed first time
this Gold Leaf 5-D Animation.
Consumers are also liking Gold Leaf New Modern
Pack and says about it that it is very attractive pack
because of its attributes like four golden lines, metal
brush design, john player logo and signature.
Gold Leaf New Modern Pack pack is a Unique
Pack with same trusted taste as compare to all
Cigarettes brands.
Consumers advised that these different type of
promotional activities PTC should run for their
valued consumers.


Consumer Feedback regarding to
New Pack
13 John Player Gold Leaf
Thank You!
14 John Player Gold Leaf