The company: In this case a group of cooks, waiters and

someone who mantaine the account of the cantina

Suppliers: Supermarkets and food distributors
Mk Intermediares: In this case we think that this part
of the microenvironment don`t be important because is a
cantina in a dormitory for erasmus students
Competitor: Other cheap restaruants (like the cantina
in the University) and fast food restaurants
Publics: Local publics
Customers: Erasmus students and all the people that
live in the dormitory

Demographic: We would like to know the age, gender,
race and size of the erasmus students
Economic: How many money can be spent the students
in the cantina
Technological: Students can pay using the ISI Card and
can order the food few days before
Political: The government could collect less taxes to this
type of restaurants
Cultural: The University recommends this place fot eat
Natural: Typical food of the country that are cheaper
because they are produce in the country
Target groups:
Erasmus students (either for 1 semester or 1 year) the
most profitable group of customers
Slovak students, leaving out of Bratislava second
group of importance
Slovak students, leaving in Bratislava near the canteen
additional customers, not on focus
Workers, whose work places are near the canteen
additional customers relatively profitable group


Erasmus students busy lifestyle, location convenience, convenience of
using the canteens services dont have to cook all the time, have different
preferences for food, look for low prices and food quality, open to
experiencing local food, importance of the canteens atmosphere and
outlook, prefer full working time of the canteen (open during the whole
day and during the weekend),prefer various meals, special needs: snack
offering small supermarket working in the canteen, English speaking staff





Slovak students location convenience, using the canteen saves time for
them, prefer local dishes, seek for lower prices (in comparison with
Erasmus students), want cosy atmosphere in the canteen, mainly use it
during the week (Monday-Friday) - for lunches


Slovak students, leaving in Bratislava near the canteen location convenience,
have friends from the dormitory and prefer to eat lunches with them. They are
not the main group of customers large profit cannot be generated from them
as they can easily eat at their homes. Can be attracted by special offers :
exceptionally low prices, nice atmosphere, etc. Use the canteen mainly for caf,
drinks, snacks, cakes.

Workers special needs: satisfactory amount of food, low prices, quick service,
possibility for take-away .Usage of canteen (Monday-Friday) for lunches and
for take-away in the evenings (17:30-18:30) Seek for delicious various cheap
food. Working time of canteen if important to them open from 12:00 to
14:00 pick hours. Use the canteen only for caf, drinks, snacks, cakes during
small breaks.
Marketing Mix
3 MEALS STUDENT RESTAURANT
Open 12/7
Variety
Affordable
Quality
Marketing Mix

Local cuisine menus starting from 2 Eur

Weekly and monthly pass: 25% cheaper

Custom price for special dinner events
Birthdays, celebrations, prom
Marketing Mix

University
Opened for 2 meals per day, breakfast & lunch 07:00 to 18:00
Local cuisine
High capacity, over 500 seats divided in multiple locations
No alcoholic beverages

Dormitory / Campus
Opened for 3 meals per day 09:00 to 21:00
Local and international cuisine
100 to 200 seats
Low alcoholic beverages ( beer & wine) available for dinner


Marketing Mix


Internet
Own website with possibility to vote for upcoming food
University website
Facebook
Flyers