May 28th 2014

A STRONGER ECOSYSTEM FOR A STRONGER BUSINESS

DANONE VALUE CREATION
Danones mission :
Bring health through food to as many people as possible
Danones value chain :
Danones compass :
TRANSFORMING BUSINESS PRACTICES
Co-create business solutions with
social and economic value for Danone and its
Ecosystem partners
Demo farm

Farmers common
capabilities

Family farming
Impluvium
protection

Sales
schools

Micro-
distribution
networks

Caring services institutes for
micro-entrepreneurship

rBU
100M ALLOCATED TO SUPPORT BU & NFP CO-CREATION
40 partners
48
active projects
21 countries
44 M
committed
BUSINESS CONTRIBUTING TO THE COMMON INTEREST
61 000 people empowered
Professional empowerment
Women empowerment
14 300 women empowered
in particular
Local capabilities creation
13 M of turnover generated
BUILDING COMPETITIVE ADVANTAGE FOR DANONE
Topline growth Secure sourcing & license to operate
Company reputation & brand equity Employees pride
SOURCING : RECONNECT THE COMPANY WITH ITS UPSTREAM
FARMERS COMMON CAPABILITIES
DEMO FARM
REFERENT FARMERS NETWORK
FAMILY FARMING
CIATER
Indonesia
SOURCING
47 % of
total budget
19
projects
BUSINESS BENEFIT
Supply of raw materials
locally, promotion of
sustainable agriculture
practices
SOCIAL BENEFIT
Farmerslife conditions &
income improvement
through empowerment
WHAT FOR ?
Secure and develop milk and fruits sourcing through sustainable agriculture and
farmers empowerment with value for local consumers and communities
36 600
people
empowered
3 KEY SUCCESS FACTORS
Business as
part of the
solution.
Co-creation
for common
good.
Leadership
for large
scale.
Im respected in the
community and it inspires me
for further work and
achievements.
Yulia

Milk coop leader,
Ukraine
Graciela

Wastepicker, Mexico
I used to be a garbage
sorter, and thanks to this
project Im now an
environmentalist.


EXAMPLES OF PARTNERS & GM TESTIMONIES


Henri de lEpine

Danone Dairy Egypt General Manager
Supporting the smallholders to improve their living standards by
producing more high quality milk is a perfect model for combining social
development goals with business ambition.



Check the Danone Ecosystem
Fund
website to learn about the
projects!
ecosysteme.danone.com
Go on Danones blog
around social
innovation to discover
our actions!
downtoearth.danone.com
Childrens Magic 10