A big thank you to our event sponsors: Change the world, one brief at a time. 30 BBHers offered their talents 142 BBHers contributed money 250 individual contributors in total _PS11,120 fundraised HELLO RECIFE! "THE BRAZILIAN SLUM children WHO are LITERALLY SWIMMING in GARBAGE"
A big thank you to our event sponsors: Change the world, one brief at a time. 30 BBHers offered their talents 142 BBHers contributed money 250 individual contributors in total _PS11,120 fundraised HELLO RECIFE! "THE BRAZILIAN SLUM children WHO are LITERALLY SWIMMING in GARBAGE"
A big thank you to our event sponsors: Change the world, one brief at a time. 30 BBHers offered their talents 142 BBHers contributed money 250 individual contributors in total _PS11,120 fundraised HELLO RECIFE! "THE BRAZILIAN SLUM children WHO are LITERALLY SWIMMING in GARBAGE"
one brief at a time. Click here to watch the presentations on Youtube Nicolas Jayr, Team Manager FUNDRAISING FUNDRAISING M Live Showcase BBH & W+K party FUNDRAISING FUNDRAISING 30 BBHers offered their talents 142 BBHers contributed money 250 individual contributors in total _11,120 fundraised HELLO RECIFE! THE BRAZILIAN SLUM CHILDREN WHO ARE LITERALLY SWIMMING IN GARBAGE Guardian UK, October 2013 THE NGO: GRUPO RUAS E PRAAS FOUNDED: 1987 PURPOSE: Using art, music and cultural projects as an educational methodology to help street children and adolescents to create a better future for themselves, out of the streets. THE TASK: Help GR+P raise its profile and show the world the realities of street kids in Recife 30 days on the ground, 11,120 fundraised. THE CREW. One local agency. NGO street educators. Klaus Thymann to help make it happen. FIRST IMPRESSIONS. Street kids are a reality. And lifes indeed tough in the streets. BUT. Not all is lost. Theres hope in the streets. OUR INSIGHT. We wanted to challenge the outside perception. Street kids always reduced to drugs, poverty and violence. #TEMVIDANASRUAS Show that there is life, dreams and hopes in the streets and for street kids despite what their conditions. THE WORK CLICK HERE TO WATCH THE VIDEO Out June. Photo-reportage on street football in Recife. Out TBC. Photo-reportage on Brazil youth culture MORE TO COME Thank you, Obrigado! Tim Lindsey, CEO D&AD TIE Monday 19th May, 2014 https://www.youtube.com/watch?v=mkHfVt6fAk A Wayne Hemmingway Presidents lectures D&AD Who are we? D&AD promote, stimulate and award creative excellence in business communication ; we aim to generate funds to provide support, stimulation and inspiration to creative people around the world. Wayne Hemmingway Presidents lectures D&AD What do we do? We generate profit from our commercial operations - Awards, Membership, Professional Development, Events and Partnership. These profits help fund our programmes of activity for new creatives - so we can support creative education and the transition for graduates into the workplace. D&AD D&AD 2014 JUDGING D&AD 20,000 entries 12,000 pieces of work 24 categories 200 jurors 5 days D&AD Judging Criteria
1. Is the idea original and inspiring? 2. Is it exceptionally well executed? 3. Is it relevant to its context? Eligibility Criteria
Is it for a real product/client? Is it a real brief? Did it run/get made? Did the client pay for it? D&AD The outcome D&AD Black Pencil D&AD Last Year D&AD Where does the money go? D&AD Where does the money go? D&AD White Pencil The D&AD White Pencil is a message and a movement. It symbolises the power of creativity to make the world a better place and provides a platform for a growing creative community to drive the sustainability agenda forward. Wayne Hemmingway Presidents lectures D&AD Advertising has always put itself to work for causes But the game has now changed, irrevocably and forever... Corporate, social responsibility is part of the mainstream marketing agenda.
People, increasingly, shun companies that do evil.
There is a growing realisation that we are close to using up our planet.
As an industry we need to develop new understanding, language and capabilities. Wayne Hemmingway Presidents lectures D&AD At its most basic, he argues, consumer-facing businesses need to rip up their business models and start again working in partnership with local producers, NGOs and governments in ways that are sustainable. Growth and environmental degradation need to be "de-coupled", he says, explaining that Unilever wants to double its turnover at the same time as reducing its environmental impact. He admits that such targets, launched as part of Unilever's Sustainable Living Plan, have been described as "courageous". "Scary" is how he would put it. Paul Polman, 2011 Wayne Hemmingway Presidents lectures D&AD Breaking the silence - what were doing to join in We asked...
What does climate change mean to you? Is it something youre talking about at work? Are you concerned by the lack of action? Do you ever think about the role the creative industries could play in the climate change story? The journey so far....http://breakthesilence.swarm.gd New Blood Festival. Creative industries manifesto Wayne Hemmingway Presidents lectures Where its going.... Wayne Hemmingway Presidents lectures Sweetie CLICK HERE TO WATCH THE VIDEO Wayne Hemmingway Presidents lectures Help! CLICK HERE TO WATCH THE VIDEO In summary... Behaviour change is key to the survival of the species
The advertising business is really good at that.
Sustainability is part of the mainstream client agenda
Fantastic opportunity for the business
.... which were not really taking
Need to get ahead of the curve; new tools, culture, process
Thank you for listening.... Alice Hooper, Client Services Director CLICK HERE TO WATCH THE VIDEO Sarah Walker, Global Neuroscience Practice Director Thank you for coming! and dont forget to sign up for free insights on how to change the world, one brief at a time. Check out the iPad at the front of the room.