Copyright 2009

-- Asist. Univ. Matei Stoicovici

The 4 basic elements:
First Page:
Teasers
Promote the best stories inside the
paper (also called promos or
skyboxes)
Flag
The newspapers name
(also called the nameplate)
Infographic
A diagram, chart, map or list that
conveys data into pictograms
Deck
A smaller headline added below
the main headline (summary deck)
Display Head
A `jazzed-up`, graphic headline
that adds a more dramatic look to
special stories
Jump Line
A text line telling the reader what
page the story continues on
Logo
A small, boxed title (with art) used
for labeling special stories or series
Cutline
Information about a photo
(also called caption)
Reverse type
Light-colored text set against
a dark background color
Headline
The storys title set in large type,
above or beside the text
Refer
A brief reference to a related
story elsewhere in the paper
Mug Shot
A small photo (usually just the face) of
someone in the story or story author
By-line
The article writers name
Initial Cap
A large capital letter set into the
opening paragraph of a story
(also called drop cap)
Standing Head
A label used for packaging special items
(graphics, teasers, briefs, columns, etc)
Index
A directory of contents
Folio
A line showing edition, date, price
Interior Page:
Jump line
The page number this story
continues from (continued from)
Liftout Quote
A quote from the story given a
graphic emphasis (also called pull
quote or breakout quote)
Subhead
A smaller headline used to break up
and better organize the story
Gutter
The white space running vertically
between elements on a page
Bastard Measure
A different column width than the
standard column measure
Sig
A special label set into stories giving
typographic emphasis to the topic,
title, writers name (also called bug)
Folio
A line showing the page number,
date, section, papers name, etc
Standing Head
A label used for packaging special items
(graphics, teasers, briefs, columns, etc)
Main Photo
The largest photo/art in the page.
Usually associated with the main article
Photo Credit
A line giving the photographers name
Text
The body text of the articles,
stacked in columns (or legs)
Cutoff Rule
A line (rule) inserted to break up
different elements on a page
Cutout
A photo in which the background has
been cut away. Also called a silhouette
Jump headline
A headline reserved for stories
jumping from another page
Sidebar
A related story or info section, often
boxed, that acompanies the story.
(Also called Side Box)
Headlines
Characteristics :
Keep headlines conversational (write the way people speak)
Use present tense, active voice
Avoid bad splits (avoid verbs, adjectives or prepositions at the end of a line)
Headlines should be accurate and easily understandable
Are generally written downstyle
Are aligned flush left
Are usually wide rather than narrow
Sometimes use decks
Functions :
Headlines summarize story contents
Headlines prioritize stories (important stories get the biggest headlines)
Headlines lure/attract readers into the text
Headlines anchor story designs to help organize the layout
Headlines
Kicker
Headline
LOREM IPSUM
Lorem ipsum dolor
Hammer
Headline
Lorem ipsum
Lorem ipsum dolor sit amet
auctor
Slammer
Headline
Lorem ipsum: dolor sit
Tripod
Headline
LOREM IPSUM:
Lorem ipsum
dolor sit
amet
Raw Wrap
Headline
Lorem
ipsum
dolor sit
Sidesaddle
Headline
Lorem
ipsum
dolor sit
amet ex
Headlines
Lorem ipsum dolor sit amet auctor
Banner
Headline
Lorem ipsum
dolor sit
amet auctor
ex vivacents

This is the
standard way to
write news
headlines.
Usually banner
headline is
accompanied by a
summary deck
The
Coding
Formula
1. Column width
2. Font Point size
3. Number of lines
3-30-1
Lorem ipsum dolor sit amet auctor ex
1-30-3
Lorem ipsum
dolor sit
amet auctor
Headlines
How many lines does a headline need?
Number of
headline lines
Number of
text columns
3 - 4
1 2 3
2 - 3 1 - 2
4 5 6
1 1 1
5 10 words are optimum for most headlines
3 5 columns are optimum for most text articles
Paragraphs
Align Left | Center | Right
Justify Left | Center | Right | Forced
Quick Text Editing
Global Hot Keys:

Ctrl + C = Copy
Ctrl + V = Paste
Ctrl + X = Cut
Ctrl + Z = Undo
Ctrl + Y = Redo
Ctrl + A = Select All
Ctrl + B/I/U = Bold/Italic/Underline
Ctrl + F = Find
Ctrl + S = Save
Ctrl + P = Print
Ctrl + directional keys = jumps words
Shift + directional keys = selects letters
Ctrl + Shift + direct.keys = jumps&selects words
Home = beginning of text line
End = ending of text line
Page Up / Page Down
-- using only the keyboard
Online Resources:
Complete Glossary
Over 250+ terms & jargon :
http://highered.mcgraw-hill.com/sites/0072407611/student_view0/glossary.html
-- for extra readings