The World Leader in High Performance Signal Processing Solutions

Semiconductor and SW Innovation

Wireless Handset Profits
Zhemin Li
Director of Asia Wireless Application Center
Analog Devices, Inc.

Wireless Industry in Transition

Communications

Consumer

Phone

Multimedia

Regional

Global

Underlying Technology Changes in

Response to These Market Trends
Multimode
GSM/EDGE
WCDMA

Multi-band
Work Everywhere
Stereo
Voice

High-res Images
Video

Digital TV

Messaging

Broadband
Applications
Flexible Software
3

Analog Devices: Semiconductor Innovations

Every Cellular Phone Call Made Anywhere

in the World Passes Through an ADI Chip
Alcatel

NEC

Andrew

Nokia

Ericsson

Nortel

Fujitsu

Panasonic

Hitachi

Powerwave

Huawei

Putian

Japan

Samsung

Radio Corp (JRC)

Hitachi Kokusai
Kyocera
Lucent
Mitsubishi
Motorola
5

Sanyo
Siemens
UTStarcom
Xinwei
ZTE

ADIs Analog & DSP, RF Technology

Enables Handset Evolution

EDGE

010110010101100101011001

GPRS

01011001

GSM

010110010100100101011001

10110010101100101011001

01001101

01011001

Message:
Lets meet for
dinner after
work at Joes.

ADI Innovations Drive Growth & Profits

ADI Expertise from Microphone to Antenna

RF
Stereo

Converters
Power Management
DSP
Voice

SoftFone Facilitates New Phone

Features With Software Changes
Image Compression
01100101011110001011010010100101011010010110100
10101101001011010010110101010101011010101101011
Java
Streaming Video
10100101100101101011010010110101010010110101010
11010110100101101011010010110100101110100101101
GSM
Games
00110010110111000011011001010111100010110100101
MMS
00101011010010110100101011010010110100101101010
GPRS
10101011010101101011101001011001011010110100101
Graphics
10101010010110101010110101101001011010110100101
Streaming Audio
10100101110100101101001100101101110000110110010
10111100010110100101001010110100101101001010110
WCDMA
EDGE
10010110100101101010101010110101011010111010010
11001011010110100101101010100101101010101101011
Polyphonic Ring Tones
01001011010110100101101001011101001011010011001
Email
01101110000110110010101111000101101001010010101
Camera
10100101101001010110100101101001011010101010101
TD-SCDMA
10101011010111010010110010110101101001011010101
9

Our Chips Enable Award-winning Products

2004 Consumer Electronics Show
Winner - Best of Innovations Danger hiptop
2004 3GSM World Congress
Winner - Best Mobile Application
or Service - Corporate Market Vodafone Mobile Connect Card
2004 PC Magazine
Editors Choice Award - RIM
BlackBerry 7100t
2003 3GSM World Congress
Winner - Best Mobile Handset Sharp GX-10
10

Wireless Technology in Transition

UMTS

11

TD-SCDMA
W-CDMA
cdma2000

FOMA

cdma2000
W-CDMA

Software-Defined Base Band

HSDPA

01100101011110001011010010100101011010010110100101011010
01011010010110101010101011010101101011101001011001011010
HSUPA
11010010110101010010110101010110101101001011010110100101
10100101110100101101001100101101110000110110010101111000
cdma2000
10110100101001010110100101101001010110100101101001011010
10101010110101011010111010010110010110101101001011010101
1XEV-DO
00101101010101101011010010110101101001011010010111010010
11010011001011011100001101100101011110001011010010100101
1XEV-DV
01101001011010010101101001011010010110101010101011010101
10101110100101100101101011010010110101010010110101010110
10110100101101011010010110100101110100101101001100101101
Multimedia
11000011011001010111100010110100101001010110100101101001
01011010010110100101101010101010110101011010111010010110
TD-SCDMA
01011010110100101101010100101101010101101011010010110101
10100101101001011101001011010011001011011100001110110110
12

Advantages of Software-Defined Base Band

13

3G Handset Requires 2G Features & More

Cost

Size

Power
1G
14

2/2.5G

3G

ADI Announced SoftFone Platforms

for TD-SCDMA and WCDMA in November 2004

15

TD-SCDMA Single Mode LCR Mobile Phone

Chipset
FLASH
NOR
NAND
Normal
Page Mode
Burst Mode

PA
Filter
Switch

OthelloW-Tx
(AD6541)

Mixed-Signal +
Power
Management
StratosL

OthelloW-Rx
(AD6547)

USIM

2H05
PRODUCT
16

USB

MMC

RAM
SRAM
PSRAM

Blackfin Based
Digital
Baseband
MonacoLCR

SD

BT

Camera
Module

Color
Display
Keypad

USC

TD-SCDMA SoftFone-LCR Dual Model (TDSCDMA/GPRS) Mobile Phone Chipset

FLASH
NOR
NAND
Normal
Page Mode
Burst Mode

PAs
Filters
Switches

SIM

TDD Direct
Conversion
OthelloLCR (2)
GPRS Direct
Conversion
OthelloG

USB

MMC

Dual Mode
Mixed-Signal +
Power
Management
StratosT

SD

BT

Replace OthelloE with

OthelloG for GSM/GPRS
17

Blackfin Based
Digital
Baseband
MonacoLCR

USC

Camera
Module

RAM
SRAM
PSRAM
SDRAM

Color
Display
Keypad

SoftFone-W Dual Model (WCDMA + EDGE)

Mobile Phone Chipset
FLASH
NOR
NAND
Normal
Page Mode
Burst Mode

PAs
Filters
Switches

SIM

Direct
Conversion
OthelloW (2)
Direct
Conversion
OthelloE

USB

MMC

Dual Mode
Mixed-Signal +
Power
Management
StratosW

SD

BT

Replace OthelloE with

OthelloG for GSM/GPRS
18

Blackfin Based
Digital
Baseband
MONZA

USC

Camera
Module

RAM
SRAM
PSRAM
SDRAM

Color
Display
Keypad

ADI Othello Radios

EDGE
GPRS
GSM
19

2001

2002

20032004

3G&2G

20052006

Othello W Rx + Othello W Tx
W-CDMA and LCR solutions
Small 2 Chip 3G Radio
Key Benefits

High Performance

Low current

20

38mA Rx, <55-85mA Tx

Compact Design
Integrated LDOs

Good sensitivity, Excellent Tx modulation, ACLR

Can connect directly to the Battery!

High Performance Tx gain control

Designed to work with Othello-G for WCDMA/GSM Multimode applications

Othello-W devices also cover the TDSCDMA standard

Othello-3 Single chip multiband radio IC in

design for sampling in early of 2006

ADI SoftFone 3G Multimedia Processing

MPEG4

Megapixels

MP
3
DTV
Surround
21

SoftFone Brings Consumer Electronics

Experience to Communications

22

Traditionally, More Functionality Requires

More Chips, More Power, Higher Costs
TD-SCDMA

Image Compression

Camera
Email

Streaming Video
Games

GSM
Streaming Audio

MMS
GPRS

WCDMA
Polyphonic Ring Tones

Java
EDGE
23

Graphics

ADI Blackfin DSP Processor Supports

Communications and Multimedia
Image Compression
Streaming Video
Games
MMS

Java
GSM
GPRS

Graphics
Streaming Audio
WCDMA

EDGE

Polyphonic Ring Tones

Email
TD-SCDMA
24

Camera

Semiconductor Innovation is
the Path to Growth and Profits

25