JUS AND JERRYS

Its just jerrific!

De Asis
Imperial
Mendoza
Villacorta
Wycoco
K34
Mr. Bienvenido Encarnacion
Marketing Background
Marketing Background
Target Market Segment: DLSU students

Trade Area: Area around DLSU

Market Size: 500-600 customers on weekdays
300 customers on weekends
Marketing Objective
Specific
1. To determine the consumers behavior
2. To determine the current problems, in
terms of marketing services
3. To develop a marketing plan and plan
of action
4. To improve the companys image

4Ps
Product
-serves Chinese Fast-
food
Price
- Prices range from
P100-P150
Place
- 1 branch:
EGI Taft
Promotion
-P1 Milk Tea
- P99 2pc chicken
- Online coupons
Marketing Research
Methodology
37 DLSU
students




26 questions
Scope and Limitations
The study focused on the different food
outlets around De La Salle University.
The respondents were limited to DLSU
students given that they are the target
market of the company.

Highlights of the Study
The study will
Develop ways to increase sales.
Be the reference of future researchers.
Help future researchers save time and
resources.
Interpretation of Data
A lot of people have already tried dining in Jus
and Jerrys and are aware of this food outlet.

7
6
13
2 2 2
4
2 2
3
7
2 2 2
3
2 2
4
3
5
2 2 2 2
0
2
4
6
8
10
12
14
When thinking about a casual food outlet near DLSU, what outlets come to
your mind? What else?
Interpretation of Data
The majority of consumers are only willing to wait
for their order for less than 15 minutes.

73%
(29)
27%
(8)
Less than 15 minutes
15 - 30 minutes
How long are you willing to wait for your order?

Interpretation of Data
18
6
8
1
4
1 1
0
2
4
6
8
10
12
14
16
18
20
Food Price Fast Service Cleanliness Ambiance Location Free Wifi
What did you like best about the last food outlet you patronized?

Interpretation of Data
The consumers are willing to pay 100-300 pesos
for their meal.

37%
(12)
63%
(25)
0%
Less than P100
P100 - P300
More than P300
How much are you willing to pay for a meal?

Interpretation of Data
81%
(30)
19%
(7)
Yes
No
Do you prefer buying combo meals?
Interpretation of Data
Friends have the biggest influence on the
consumers
37%
(14)
53%
(19)
10%
(2)
3%
(1)
3%
(1)
Yourself
Friends
Both
Random
All of us do not like
Who usually chooses where to eat?
Interpretation of Data
Consumers usually visit the food outlets in the
morning the least.

0%
(0)
92%
(34)
8%
(3)
Morning
Afternoon
Evening
What time do you usually visit a food outlet?
Interpretation of Data
Friends have the biggest influence on the
consumers

13
6
3 3 2
28
9
8
1
0
5
10
15
20
25
30
Television Fliers Newspaper Magazine Radio Friends Family Facebook Others
(Passed by
them)
How did you learn about the casual food outlet that you first mentioned?
Interpretation of Data
8
2
3
1 1 1 1 1 1 1 1
2
1 1 1
3
0
1
2
3
4
5
6
7
8
9
What casual food outlet do you patronize most often?

Interpretation of Data
The quality of food is the most important factor
that consumers look for in a food outlet.

Location
Food Quality
Food Waiting Time
Food Variety
Affordability
Staff Personality and Service
Ambiance
Cleanliness
12
26
7
8
18
7
13
16
11
2
11
7
5
8
4
8
3
1
7
8
4
9
7
6
0
2
3
6
3
2
2
1
7
2
2
3
2
4
2
0
2
0
6
2
0
3
3
1
0
0
1
3
3
2
5
3
2
4
0
0
2
2
1
2
1 2 3 4 5 6 7 8
Rate according to how important each of them is to you when you in a restaurant
Conclusion
The target market is fully aware of Jus
and Jerrys Food Co. even without
advertisements.
Jus and Jerrys offers good quality food
like their best-selling chicken
Jus and Jerrys serve their customers
quickly because of their time standard

Conclusion
Encourages the target market to purchase
from the restaurant because of their prices.
The decisions of friends on consumers usually
affect the point of reference when
performing affective and cognitive
responses and performing behaviors.
A lot of people have also patronized Jus and
Jerrys at one point which means that
people keep going back to the restaurant
Recommendation
After conducting the research and analyzing the
results of the activity, the researchers wanted to
recommend the following:
1. The future researchers should survey at least
100 respondents plus 10 percent in order for the
results to be more credible and more reliable.
2. The future researchers should make a study
about a specific type of restaurant. In this way,
the researchers will be able to focus on a
particular type of outlet that will lead to the
identification of the real competitors of the
company.

Current Problems
Slow service due to a small kitchen
Low Sales during Graduation and
Vacation
No seasonal products or SALE
People prefer combo meals
People prefer unli-rice meals



Applied Framework
Framework
Current
Problem
Effect of
the
problem
Lessons to
Apply
Reason Feasible
Solution
Small Kitchen Slow Service Overt
Consumer
Behavior
Marketing
strategies will
succeed
Play good,
fast tempo
music
Graduation
and
Vacation
Low sales on
summer
Pricing
Strategy=
Skimming
Will increase
sales on
summer
Lower the
price on slow
selling food
item
No seasonal
products
and SALE
Sales remain
constant
Sales
Promotion
Will induce
customers to
make a
purchase
Offer 1milk
tea twice
and offer
seasonal
products
People prefer
combo meals
Not the top
of mind
restaurant
Exposure to
information=
intentional
Increase
awareness
about combo
meals
Flyers/menu
stand
outside
People
prefer unli
rice
Low sales on
noodles
Culture and
cross-cultural
references
Filipinos
prefer rice to
noodles
Combo
meal
noodles, sale
on 1-3pm