Strategic Planning

Sharon Schnelle, Presenter

Sponsored through
Goals of Training
Participants will understand
The basics of strategic planning
How to develop good vision and mission statements
for your organization
The basics of logic model planning
Identifying strengths, weaknesses, opportunities
and threats (barriers) of your organization
Training Agenda
Welcome & Introduction
Basic Housekeeping information
Strategic Planning process Skills
Vision and Mission process Skills
SWOT process Skills
Logic Modeling process Skills
Practicing the Skills
Strategic Planning
What is this?
The big picture of what your agency is doing and
where it is going
Helps determine where your organization is going
over the next year or more
Why is this important?
Takes you outside the day-to-day activities of your organization or
project and helps give you clarity about what you actually want to
achieve and how to go about achieving it rather than a plan of
action for day-to-day operations.
Strategic Planning Models
Goals-Based
Most common
Works with the agency vision, mission, and the agency goals to work
toward achieving the mission

I ssues-Based
Starts with examining issues that the organization is facing

Organic
Focus is primarily on vision and values
Scenario

Components of a Strategic Plan
Vision Developing a clear understanding of what is your preferred
future
Mission Developing a sound statement about why you exist
Core Values and Beliefs Describes behaviors
and ideas that are important to your organization
Strategic Issues The issues that create a gap between the
ideal and reality
Operational Plans How are you going to achieve your
vision?
Steps of a Strategic Plan
Where is your agency in its development
RIGHT now?
Assess the Internal and External
Environments
SWOT Analysis

S St r e n gt h s
W We a k n e s s e s
I nternal Environment
O Op p o r t u n i t i e s
T Th r e a t s
External Environment

SWOT Analysis
Regardless of whether your
organization is future planning
for specific products, work,
personal or any other area, the
SWOT analysis process is the
same.
SWOT Analysis cont.
Step 1 In the here and now List all strengths that
exist now. Then in turn, list all weaknesses that exist now. Be
realistic but avoid modesty!
Step 2 What might be List all opportunities that
exist in the future. Opportunities are potential future strengths.
Then in turn, list all threats that exist in the future. Threats are
potential future weaknesses.

SWOT Analysis cont.
Step 3 Plan of action Review your
SWOT matrix with a view to creating an action
plan to address each of the four areas.
Step 4 Develop Operational Plans,
Monitor Actions, Evaluate Progress, and
Revise the Plan!

Other Steps in Strategic Plan
Create a Vision
Define core beliefs and
values of your agency
Identify your agencys
mission

If you dont know
where youre going,
any path will get you
there.
Steps in Strategic Plan cont.
Identify critical strategic
issues
Sometimes referred to as barriers
Develop goals and detailed
action plans for each
strategic issue
How can you maximize the forces in favor and
minimize forces against?



Steps in Strategic Plan cont.
Monitor Action Plans your agency
has developed in response to the
critical issues
Evaluate progress of
achieving the outcomes
Revise the plan as necessary

Contact
Sharon Schnelle
smschnelle@dps.state.oh.us
614.466.0346