Tahseen Farhan 073 232 030

Mashrifa Hossain Naba 081 732 030

Rezwana Newaz 082 416 030
Sayeed Md. Ibrahim 083 132 030
Ahatashamul Arefin 083 611 030
REZWA
NA
Numerous and equally balanced competitors.
Ashok Leyland: Ashok Leyland is in the transport
solutions industry for over five decades, offering a world
class range of trucks, buses, special vehicles and engines.
DAF Trucks: DAF Trucks N.V. is a wholly owned
subsidiary of the North-American corporation PACCAR
Inc.. DAF works according to the Build to Order
principle.
Global Enterprise Company: It is a division of Arabian
Construction Engineering Group of Companies
(A.C.E.C), offering value added support to the rapidly
growing construction industry in the State of Qatar.
1. Foton Lovol
2. Sany Group

REZWA
NA
Mercedes Benz Trucks & Buses: NBK Automobiles is
the Mercedes-Benz General Distributor in Qatar .
Mercedes-Benz Trucks combine comfort, economy and
safety in every vehicle. They are professionals prepared
for any task.
1.Actors 2. Axor 3. Atego
3 types of buses for regular service, tourist coaches and
rural service.

Tata Daewoo : The Tata Daewoo Commercial Vehicle
Company (TDCV) is South Korea's second largest
manufacturer of medium and heavy-duty trucks. Tata
Daewoo commercial vehicles launched Tata Novus in
Qatar in 2006.

REZWA
NA
Number of Iveco dealers like Al hamad
Automobiles, NKM automobiles, Ibin Ajayan
etc.

Suppliers are concentrated in Qatar and
forced to cut their prices or go out of business.

On the other hand, in Iveco industry
supplier's product is an important input ,this
point can be consider as a opportunity for
suppliers in this industry , because without the
vehicle and spare parts clients has no close
substitutes.

REZWA
NA
The volumes of purchasing Iveco vehicles in Qatar are
not very large, which is not a threat.
The road vehicles 13.7%
Vehicles for the transport of goods and to special
use7%

But, buyers can have full information and comparison
of different type of Ivecos that is available also they
have several options to choose dealer network for their
reasons.

As this is a exclusive product for its overall cost and
purpose there is a high level of loyalty to a certain
brand, as well, which lower the bargaining power of
buyers to some extent.

REZWA
NA
Barrier is insignificant for the majority of
potential foreign investors in the concerned
industry if they have own brand demand,
significant funds for quality management,
marketing and design.

New competition will add capacity to the
industry and increase the demand and
prices for inputs which results in lower
industry profitability.

REZWA
NA
They are permanent possessions of great
value; the risk of substitutes is markedly
low.

There is a tradition on domestic market of
Iveco purchase, which belongs to the
concerned class, who are involved in a
serious business.

REZWA
NA
Political Economic
Social Technological
Environment
MASHR
IFA
GOVERN
MENT
STABILIT
Y
CORRUP
TION
TAX
MASHR
IFA
Inflation rate
2.2%
GDP
30%
Interest rate
4.5%
Unemployme
nt rate
0.5%
Import
partner
8.34% with
Italy
Economic
growth
7.5%
MASHR
IFA
Occupation
Living standard
MASHR
IFA
MASHR
IFA
Produc
t
Price
Place
Promot
ion
MASHR
IFA
Bus
Oil Container
Construction Vehicle
MASHR
IFA
Geographic segmentation: Qatar has 39 different cities. Doha is
the capital of Qatar. 80% of the population lives in Doha. So as a
result we will start our business in Doha. Al Wakrah is the
second city of Qatar. In this city 46% of all industry conduct
their business.

Behavioral Segmentation: In Qatar, on occasion industrial
people, declare incentives, benefits, to their employee. Maximum
industries ensure the transportation facility for their employees.
Industrial people buy industrial vehicle in every 3 year. Average
rate of buying new vehicle is 3.5 in every three years. Qatar
people are not brand loyal.


Ibrahim
Business Market : Our first priority is to
sell heavy, medium and light industrial
vehicles to Qatar because Qatar has
produced large industry sector in their
country. In Qatar oil and gas companies
conduct their business. They need gas and
petroleum container vehicle to conduct
business. In Qatar, every industry changes
their vehicle in every 3.5 year

Ibrahim
Price: We will set our product price competitively
lower than our competitor, because initially
customers would not be interested to buy high price
vehicle.
Benefit: Our product will give more fuel efficient
transportation system. Hence it will be cost effective
for companies
Performance: Performance of our product will be
very good comparing the price of other competitors.
We will provide same performance, and quality
comparing with other competitors. Ibrahim
UNIQUE SELLING PROPOSITION
(USP)
Our USP is offering our product for one
month free trial. If customer likes our
product, they can order the product. There
will not be any charge for this trial period. We
will make sure some products are available in
our stock so that we can provide our product
within a day

Ibrahim
The general pricing objectives for our products will
include survival, market share leadership and
relationship building. MAN, SCANIA and DAF are the
well known companies who are selling similar products
and we are making sure to sell our products much lower
then what they are offering. MAN, SCANIA and DAF are
using very high priced strategy which we found while
surveying the market. But our pricing decision for these
products will be coordinated with the product, promotion
and distribution strategies

Ibrahim
Wareho
use
Showro
oms
Service
centre
Shop
selling
repair
parts
AHATASHA
MUL
Billboard advertising
Tradeshows
Sales force
Direct marketing
Brochures
Other promotional
activities
AHATASHA
MUL
Joint Venture method of business mostly and
royal family/ government backing required
Government encourages foreign investment
Fast growing economy and development plans
are already on the way
TAHSEE
N
Research on the market, business policies,
culture, values of the new potential market
Joint Venture method with a royal family
assistance best way to enter such markets
Competitor Analysis
Extensive distribution network set up


TAHSEE
N