Wright Or Is That Right

Everytime
Who are you writing to??
1. Know your Reader
The more you know , the more you can customize your message
Age , Education, Income, Gender, Race, Nationality, Religion, attitude, Beliefs &
Values
2. What if you dont know your reader
Layperson, Expert, Executive, User, Complex
3. Check the reliability
Readers Knowledge Level & their interest
4. Writing From the Readers Perspective
Focus on benefits of readers, Put yourself in readers shoes
5. Build Reader Rapport
Establish Common ground, Put problems in place, use short paragraph to
hold interest, Reinforce empathy &Future contact, conclude with an action
statement
6. Comes to Terms with Gender
Refer Men & Women in same way, avoid genders modifiers or gender
specific words
From Purpose Through Process
Know your single purpose
Inform ,Persuade,Instruct,Record/ Document
Writing in Four Stages
Plan ,Write ,Revise,Edit
Five Step Revision & Edit
Overall purpose,content &structure
Paragraph, Sentences
Your Personal Errors
Help Your Grammar
Track your grammatical problems, attentive to the
problems



The Power of Words To Express & Not
To Impress
Make it Clear, Economical, Straightforward
Avoid Trite Phrases, Clich's & Jargon
Accentuate The Positive
Use Active Voice
Avoid Noun & Adjective Stacks
Choices & Consideration
Set off Lists with Bullets
Avoid Topographical Excess

Structure Your Writing to
Research your Reader
Techniques to Engage Readers
Entrance & Exit Ramps
Subject Line & Postscripts
Traditional Letter Form
Block Format & Modified Block format
Memo Or Email Form
Purpose & Content
Keep your message short
Use short Paragraph
Use subject line
Dont use capital letters
Tips For Writing Effectively
Simple & short Sentence
Address your readers with you
Clear Message , Informative
Active Words



Nine Steps for better Sales Letter
Know what you want to say
Use Graphic Devise to grab People
Avoid Passive Voice
Be Brief, Be Clear
Get Attention immediately
Appeal to their intrest
Create Desire
Urge them to act Now
Add a Postscript
The Power of Visual , White Space, &
Headings
Visuals:Into the head through the eyes
When, Where & how to use visuals

White Space: Making the Most of Nothing
Use of Margins, listing quotes, space b/w
paragraphs


Headings: Signposts & Signals
Major , Minor & Sub heading, Paragraph Headings


How to Start & Stop
Gaining Attention
Start Strong-finish Strong, Degrees of attention,

Effective Opening
Context, Purpose , organization(Attractive)

Holding Your Readers

Ending Strong
Briefly Summarize, Repeat your major points,
stress on the importance of topic, Provide
Recommendations.

Zero Based Writing
Move From Assumptions to Perspective
Avoid unnecessary technical terms,
Master Process Writing
Description & instruction-discuss description
first then instruction
Write Clear, Practical Descriptions
Where to start from, what to be included, what
should be , what is the appropriate point.
Write Simple Instructions
Complete , Precise, Simple, Direct, Organized,
Layout

Dealing With Tough Situations
Breaking Bad News
Be positive, Give Reason
Strategy for Delivering Bad News
Establish good news, present negative
message with reason & Explain the positive
aspect
Reacting to Predicament
State your reason, recognize readers
objection, be assertive, Avoid offending, be
respectful & sensitive to your positions.

Persuading Your Readers
How to Persuade in Three Difficult Steps
Establish common Ground, State the problem &
Solution, End with Strong Action Close,
Ten Rules of Persuasion
Know your readers
Know what u can accomplish
Anticipate objection,
Stress Rewards
Be Familiar
Be Clear
Ask for what you want
Control the tone
Clinch your argument & give them something to
remember


Use a Problem/ Solution Format
Offer Several Solutions-Helps to hook the readers
Write Powerful Proposals
Use memorable title, highlights the need, problem
or opportunity, support statements by fact &
quotes, keep proposal concise,
Conclusion
Conclude with power: what do u expect from them
& give them something to remember
Reports, Reports, Reports
Types of Report
Occasional Report, Activity Report, Status Report
or Progress Report, Formal Report
Basics for all Report
Objectives, Readers, Scope of Coverage,
Information Equation-drawing & building interest in
your report
Evaluating your Report
Before Submitting read it from the perspective of
the recipients
Reports: The Bottom Line
Your purpose is to inform persuade , connect with
readers & compel them to read & understand

Top Ten Tips For Writing Well in
Business
Know your Readers
Feature the you attitude stress benefit for the
readers
Know your single communication objective
Be Clear , Economical & Straightforward
Use subject lines, short paragraph & postscripts
Strong introduction & conclusion
Use headings, white space & visuals
Write actively rather than Passively
Avoid Negative Writing
Use Power of persuasion to influence readers
Regardless of what you write, Consider
the Rhetorical Triangle . . .
Subject
(the logic you will present
-- your topic or message)
Writer
(your ethics, morals,
skill set
and Plans to use
Your characteristics
to meet your purpose)
Audience
(the passions, interests, or
characteristics of the ones
youre trying to persuade and
their characteristics)
Before you Leave
Never Give Something to disagree with,
never give anything to think about