CITIBANK

Founded in 1812 as the City Bank of New York

Commercial bank
subsidiary of Citigroup
International operations in 1902
1955, its name to The First National City Bank of New York
In 1976,Named as Citibank
1902 Founded India, Mumbai
presence in 140 countries





CITIBANK
Citibank is one of the largest banks in the U.S., and is a
part of the financial services company Citigroup.
Citibank had been founded in the year 1812. Initially
its name was City Bank of New York, which was later
changed to First National City Bank of New York.

In over 100 countries worldwide, Citibank has been
carrying out its operations, which comprise of regular
banking services along with credit card, insurance and
investment services. The bank claims to have a
customer base of 15 million users catered by its online
services division alone.


CitiGroup
Citigroup Incor or Citi is an American multinational
financial services corporation headquartered in
Manhattan, New York City, New York, United
States. Citigroup was formed from one of the
world's largest mergers in history by combining the
banking giant Citicorp and Travelers Group in
October 1998 (announced on April 7, 1998). The
year 2012 marks Citi's 200th anniversary.
HR ASPECTS

Vikram Pandit ( CEO )
William R. Rhodes(Chairman)
TOP COMPETITORS

Bank of America Corporation
HSBC Holdings plc
JP Morgan Chase & Co
Wachovia Corporation
Wells Fargo & Company
MARKETING ASPECTS
Target Customers
Upper middle class
Business class people
Location
Urban
Metro cities
Advertisement :
internet sites
Business Magazine


PRODUCTS & SERVICES
Banking
Fund services
Internet and mobile
banking services
Lines of credit
and loans
Private baking
Securities services
Trust services
Premium Debit Card
Credit Cards
Citibank Rewards
Card
Citibank Cash
Back Credit Card
IndianOil Citibank
Platinum Credit Card
Prepaid Cards
Citibank World Money Prepaid
Card
Citibank World Money Corporate
Card
Personal Travel Card
Corporate Travel Card
Loans
Mortgages
Business Loans
Stock Power
Loan Against Fixed Deposits
Personal Loan & Ready Credit
Investments
Demat
Mutual Funds
Deposits
Insurance
Life Insurance
Health & Accident
Travel Insurance
Home Loan Insurance
Home Power Protect
Online Services
Internet Banking
Mobile Services
Online Security
Special Offers
Dining
Shopping
Entertainment
Travel
EMI

Promotions

In order to continually attract attention of consumer, Citibank have
launch their promotion activities from time to time. There are many
promotion strategies that use by Citibank.
Deposit with Citigold for greater rewards that customer may enjoy
up to 3.20% p.a and win a complimentary Samsung Camcorder
In Credit Card, They have Enjoy 0% interest payment with
Citibank Easy Pay as benefits own a HP notebook
loans promotion that has in Citibank. Get a free flying lesson and
more with Citibank Home Loans is guaranteed gifts free flying lesson,
Online part also got Citibank Electronic Statement be a promotions
that is access your past 12 month statement online anytime,
anywhere for free.
Citigroup India Operations
Established 109 years ago in Kolkata, Citibank has a long history in
India. Currently it is the largest foreign direct investor in financial
services in India with a total capital commitment of approximately
US$ 4 Billion in its onshore banking and financial services business
and its principal and alternate investment programs.
It operates 41 full-service Citibank branches in 40 cities and over
700 ATMs across the country.
Citibank is an employer of choice to about 7,500 people.
Pramit Jhaveri CEO, Citi India
Innovations
Recently launched and innovative products and services
Mobile Check Deposit
ThankYou Rewards App
ThankYou Point Sharing
Benefit Builder
ThankYou Shop With Points
Women & Co, A Service of Citi
Citibank for iPad
Google WalletTM
Citi Price Rewind

USP
Citibank in the early 1990s built a unique service
proposition around the concept of CPT
Competence, Problem-free, Timely service.
Its entire internal infrastructure was designed to
deliver CPT to customers on a consistent and
reliable basis. Its training programs were designed
to increase the knowledge and skill levels of the
front-line staff. Its rewards system was crafted to
reward employees,teams, and departments that
eliminated or prevented problems from happening
to customers.
Its capital budgets were ranked in terms of which
items would improve the timeliness of service
and product delivery. Using these steps these
steps the bank was able to reduce the time it took
to issue ATM cards to new account holders from
ten days to less than three days, including mailing
time.