COMMUNICATION PROCESS

IN WORKING ENVIRONMENT

Your message will get lost if its not
clear, concise, and high impact! Get to
the point quickly, let the recipient
know exactly what you want, and use
attention-grabbing techniques
whenever possible.
-Amy Btterton
Importance of Communication Skills as
Expressed by Business Authorities
The process by which information is transmitted between
individuals or organizations so that an understanding
response results
So Business Communication is :
Giving, receiving or exchanging information, opinions,
ideas, facts and thoughts by writing, speech, visual
means, so that the material communicated is
completely understood by everyone concerned.

Definition of Business Communication
Importance of Good Communication

GOOD
COMMUNICATION
IS AN ART .
WAY TO ACHIEVE
SUCCESS.
Business Communication Process
The Medium
How the communication is to be made

Important to select an appropriate medium
for the message

Need to consider the needs of the sender,
the nature of the receiver and the aims of
the communication

Inappropriate medium can be a barrier to
effective communication
The Medium
Business
Communication
The Medium
Value
To Whom
The
Message
Role of ICT
Barriers
Value
Most of the issues in business
are caused by unproductive
communication between
individuals or other medium.

First-rate communication is the
foundation of any business.


Value of good communication is
very important because it
increases the growth and
opportunity.
Business
Communication
The Medium
Value
To
Whom
The
Message
Role of ICT
Barriers
To whom
Formal
Informal
Staff
Customers
Shareholders
Suppliers
Local
Community
To Whom
What is the
communication
aimed at is an important
factor:

The nature of the
medium and the
content may depend on
who it is aimed at

Necessity of being
sensitive
to the receiver

Should communication
be formal
or informal?

Type of message may be an important
factor in determining the medium,
content, approach, etc.
Good news?
Bad news?
Information?
Instruction?
Each of the above may require a different
approach and a different medium.

Types
The Message
What is the communication designed to
achieve?

This needs to be considered carefully to
judge the best method of delivery and to
judge the effectiveness of the feedback as
to whether the message has been
successful
The Message
Role of ICT
ICT has brought many advantages but also has its
limitations:

It enables speedy communication

It can be cheap and save on costs (e.g.
videoconferencing)

It can be expensive in hardware requirements

It can seem impersonal

It can be abused

Role of ICT
Emotional Interference
A significant factor
influencing successful
communication
Emotions - anger,
frustration, happiness,
enthusiasm, need to be
defensive, desire to be
assertive, etc.
Body language says far
more about communication
than we ever realise!
A Guide To Effective Communication
1. Use Appropriate medium
3. Following of Hierarchy
2. Successful Messaging
4. Be Ethical