Takeaway Food Delivery Market: Focus on Online

Channel (2014-2019)
July 2014
Scope of the Report
The Report titled Takeaway Food Delivery market: Focus on Online Channel (2014-2019)
provides an insight into takeaway Food Delivery market with a special focus on online
takeaway food. The report also includes the market value, segmentation and also country-wise
market analysis. It also discusses key growth drivers, challenges and upcoming trends of the
market. Further, companies like Just Eat, GrubHub, Delivery Hero, and Takeaway.com are
profiled in the report.
Countries Coverage
The UK, Spain, France, Italy, Netherlands, Denmark, Norway, Switzerland, The US,
Canada, Brazil

Company Coverage
GruhHub Holdings Inc.
Just Eat Plc.
Delivery Hero and Hungryhouse
Takeaway.com
Foodpanda & HelloFood

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Executive Summary

Takeout food offers a convenient alternative, providing diners with a wide variety of options.
Consumers have many choices for takeaway food, including online takeaway food aggregator portals,
restaurant chains offering online ordering services, as well as local restaurants offering telephone-
based and walk-in takeaway food services. Growth in takeaway food delivery market is outpacing
global GDP growth with online ordering growing much faster, proliferated by the adoption of E-
commerce and increased smartphones/tablet penetration. Consumers are shifting from traditional
telephone based takeaway ordering to online platform as it offers wide variety of choices, ratings and
reviews, including payment by credit or debit card, and a more efficient consumer experience.
Companies that offer online food ordering services include Just Eat, GrubHub, Delivery Hero,
Takeaway.com etc. Takeaway restaurants (TRs) sign contracts with these companies to join their
platform and have their menus made accessible to consumers. These online companies primarily derive
its revenue from commissions charged to TRs on order value placed through its platform.
The US is the largest market for takeaway food delivery market followed by the UK, Italy, Spain,
Canada, France, Brazil and others. The online food ordering industry saw a major consolidation with
Delivery Hero acquiring Lieferheld of Germany and hungryhouse of the UK in 2012. In 2013, GrubHub
merged with Seamless took making it the largest online takeaway food company.

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Global Takeaway Food Delivery Market

The global takeaway food delivery market grew at a CAGR of ..% over the period 2011-2013
and amounted to approximately US$...... billion in 2013. Growth in takeaway food delivery
market is outpacing global GDP growth with online ordering growing much faster, proliferated
by the adoption of E-commerce and increased smartphones/tablet penetration.

Global Takeaway Food Delivery Market Size in
US$ Billion, 2011-2013
The US is the largest market for takeaway food with % of global share in 2013. GrubHub is
the largest online takeaway food service provider that focuses on both restaurants and diners
through two-sided network. The UK is the second largest market.
Global Takeaway Food Delivery Market Share by
Regions, 2013



2011 2012 2013
US
UK
Italy
Spain
Canada
France
Brazil
Netherlands
Denmark
Others








Country Analysis Takeaway Food Delivery Market
The UK takeaway food market grew at a CAGR of .% over the period 2011-13 with online
penetration of takeaway ordering in the UK at ..%. The online takeaway food market in the US
was valued at US$.... billion in 2013. There are approximately .. restaurants in the UK.
Takeaway Food Delivery Market Value in the UK
in US$ Billion, 2011-2015
Spain is considered as one of the key markets in European region with high growth potential.
The total annual delivery takeaway order value in Spain grew at a CAGR of .% over the
period 2011-13 despite the economic slowdown to reach US$..... billion (GBP . billion) in
2013.
Spain- Takeaway Food Delivery Market in US$
Billion, 2011-2013




















2011 2012 2013 2014F 2015F
2011 2012 2013





Table of Contents

1. Executive Summary
2. Takeaway Food
2.1 An Overview
2.2 Mode of Delivery
2.3 Global Takeaway Food Delivery Market (2011-2013)
2.4 Forecast - Global Online Takeaway Food Market
(2014-2019)
2.5 Penetration of Online Takeaway Food
2.6 Geographical Segmentation
3. Country Analysis Delivery Takeaway Food Market
3.1 The UK
3.2 Spain
3.3 France
3.4 Italy
3.5 Netherlands
3.6 Denmark
3.7 Norway
3.8 Switzerland
3.9 The US
3.10 Canada
3.11 Brazil
4. Market Drivers
4.1 Rising Usage of Smartphones and Tablets
4.2 Rising Urbanization
4.3 Demand from Emerging Markets
4.4 Growth of Fast Food Chains
5. Challenges
5.1 Regulations Regarding Internet
5.2 Seasonal Demand
5.3 Food Safety Regulations




Table of Contents
6. Market Trends
6.1 Industry Consolidation
6.2 Increase in Commission Rates
6.3 Pick-Up/Collection As New Market Opportunity
7. Competitive Landscape
8. Company Profiles
8.1 GrubHub Holdings Inc.
8.1.1 Business Description
8.1.2 Financial Overview
8.1.3 Business Strategies
8.2 Just Eat Plc. (JE)
8.2.1 Business Description
8.2.2 Financial Overview
8.2.3 Business Strategies
8.3 Delivery Hero and Hungryhouse
8.3.1 Business Description
8.3.2 Business Strategies
8.4 Takeaway.com
8.4.1 Business Description
8.4.2 Geographical Coverage
8.5 Foodpanda and Hellofood
8.5.1 Business Description
8.5.2 Geographical Coverage
9. About Us
List of Charts
Figure 1: Lifecycle of Takeaway Food Delivery
Figure 2: Revenue Model of Online Food Ordering Companies
Figure 3: Global Takeaway Food Delivery Market Size in US$ Billion, 2011-2013
Figure 4: Forecast Global Delivery Takeaway Food Market Size in US$ Billion, 2014-2019
Figure 5: Online Penetration of Takeaway Ordering as a % of Total Number of Customers Ordering Takeaway
Food in Key Markets, 2013
Figure 6: Global Takeaway Food Delivery Market Share by Regions, 2013
Figure 7: Delivery Takeaway Food Market Value in the UK in US$ Billion, 2011-2015
Figure 8: Total Delivery Takeaway Food Market and Online Takeaway Food Market Size in the UK in US$ Billion,
2013
Figure 9: UK GDP Growth vs Takeaway Market Growth in %
Figure 10: Online spend as % of total retail spend in the UK, 2009-2013
Table 1: Favorites Takeaway Food in the UK, 2013
Figure 11: Spain- Delivery Takeaway Food Market in US$ Billion, 2011-2013
Table 2: Spain Takeaway Food Market: Key Statistics, 2013
Figure 12: France - Delivery Takeaway Food Market in US$ Billion, 2011-2013
Figure 13: France Share of Online Delivery as % of Total delivery Takeaway Food Market, 2013
Table 3: France Takeaway Food Market: Key Statistics 2013
Figure 14: Italy - Delivery Takeaway Food Market in US$ Billion, 2011-2013
Table 4: Italy Takeaway Food Market: Key Statistics 2013
Figure 15: Netherlands - Delivery Takeaway Food Market in US$ Billion, 2011-2013
Table 5: Netherlands Takeaway Food Market: Key Statistics 2013
Figure 16: Denmark - Delivery Takeaway Food Market in US$ Billion, 2011-2013
Figure 17: Norway - Delivery Takeaway Food Market in US$ Billion, 2011-2013
Table 7: Norway Takeaway Food Market: Key Statistics 2013
Figure 18: Switzerland- Delivery Takeaway Food Market in US$ Billion, 2011-2013
Table 8: Switzerland Takeaway Food Market: Key Statistics 2013
Figure 19: The US - Delivery Takeaway Food Market in US$ Billion, 2011-2013
Figure 20: Smartphones Penetration as % of Total Population in the US, 2011-2013
Figure 21: Canada - Delivery Takeaway Food Market in US$ Billion, 2011-2013
Figure 22: Canada Share of Online Delivery as % of Total delivery Takeaway Food Market, 2013
Figure 23: Brazil - Delivery Takeaway Food Market in US$ Billion, 2011-2013
Table 10: Brazil Takeaway Food Market: Key Statistics 2013
Figure 24: Smartphones Penetration (Base: Total Population) in %, 2011-2013
Figure 25: Just Eat - % of Orders via Mobile, 2013
Figure 26: Global Urban Population in Billion, 2006-2013E
Figure 27: Real GDP Growth in Emerging Countries in US$ Billion (2009 versus 2015F)
Figure 28: Global Fast Food Restaurant Industry in US$ Billion, 2009-2013
Figure 29: Average Commission Rates for Just Eat as % of Total Transaction Volume, 2011-2013
Figure 30: Spontaneous Brand Awareness in the UK in % (Oct 2012Dec 2013)
Table 11: GrubHub Inc Key Business Metrics, 2011-2013
Figure 31: Number of Restaurants on Grubhub and Seamless Platforms in 000, 2011-2013

List of Charts
Figure 32: GrubHub Inc Net Revenues and Income in US$ Million, 2011-2013
Table 12: Key Performance Indicators, 2011-2013
Table 13: Launch and Position of JEs Business in Each Territory
Figure 33: Just Eat Net Revenues in US$ Million, 2011-2013
Figure 34: Just Eat Revenue by Sources in %, 2013
Figure 35: Just Eat Marketing Cost as a % of Total Sales, 2011-2013
Table 14: Delivery Hero Geographical Footprint, 2013
Table 15: Takeaway.com Geographical Footprint, 2013
Table 16: Takeaway.com: no. of Restaurants Available on Sites, 2013
Table 17: Markets in which Foodpanda And Hellofood Services Operate, 2013












List of Charts
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Title: Takeaway Food Delivery Market: Focus on Online Channel (2014-19)
Published: July 2014
Pages: 62
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