DIGITAL MARKETING PLAN

(START - UP)
(A R O K I A I T P V T L I M I T E D)
Email: info@arokiait.com
www.arokiait.com
Email: info@arokiait.com
www.arokiait.com
Search Engine Optimisation
Search Engine Optimisation well known as SEO globally is organic or natural way of getting traffic to your website, it is
free and need not involve any payment to the carrier who provide this search results , eg top search engine
www.google.com
Reach
By the way of SEO you can reach the target audience who is trying to search for services offered by you, yes you
will have competition but we will get you on TOP 10 In the search results
Keyword Example :
business hotels in India (International Search for business hotels in India : www.google.co.sg) - High Traffic Keyword
business hotels (Global Search in India : www.google.co.in) - High Traffic Keyword
business hotels in Bangalore (Local Search : www.google.co.in) Medium Traffic Keyword & Low Search Volume
Top Search Engines : Google | Yahoo | Bing


How much will it cost
Finally we have cost?
Its is very simple to arrive on the per keyword cost we use the Competition to Search Volume ratio to arrive on per keyword cost
(Comp up to : 1000000 / Search Volume upto : 1000 Per Keyword cost an average Rs. 750/- ) , there is also a one time setup cost











10 Keywords 20 Keywords 30 Keywords 40 Keywords
Rs. 10000.00 Rs. 15000.00 Rs. 25000.00 Rs. 30000.00
How do we measure?

MONTHLY
BUDGET
You can see the results tracked on global tools likes Google Analytics and Statcounter, the results can be tracked on various search engine, it
takes a minimum 40 days for keywords to pick up and max of 180 days for high traffic keywords to rank in search engines
Email: info@arokiait.com
www.arokiait.com
SMO & SMM
Social Media Optimisation & Social Media Marketing is the buzzing word in the internet , your social profile
talks about your business and people recognise you on how many people have liked you product or services or
how many follow you.
Reach
Using SMO & SMM you can reach a very drilled down and target audience, its a medium of communicating
about your product and services via recommendations and referrals from the network which you build

Some of top Social Media & Social Networking website
*Facebook | *Google Plus | *Twitter | *LinkedIn | Pintrest | Stumbleupon | Digit

Activities : Social Profile Creation | Inviting People | Posting Updates | Creating Apps / Games & Custom Pages | Provide tools for users

How much will it cost
Charges for SMO & M would be based on how many social medias we are managing, these charges are usual defined on activities
signed up on each social media, there would also be a one time setup cost, the below table indicates charge for top 3 social media




Package information available on our website :
http://www.seo-company-india.co.in/smm-packages.html










Bronze Silver Gold
Rs.10000 Rs. 15000. Rs. 20000
How do we measure?
*
MONTHLY
BUDGET

The results can be seen on no of people increase in your network, increase in likes, people following and increase in traffic to the website
from social medias, boost in search results as your social profile gets ranking on search engines.

Results can be also tracked using various free social media traffic analyzing tools
Email: info@arokiait.com
www.arokiait.com
Affiliate Marketing / PPC
Affiliate marketing is kind of online advertisement where you will get traffic from other affiliate websites.
Google Adwords is the one of most popular and trusted affiliate agent, where business ventures can advertise ads
on click and impression basis for different networking websites.
Reach
Affiliate Marketing and PPC are very quick and effective ways to reach specific audience. i.e. By keywords, location,
community and age-group etc. This Affiliate Marketing and PPC Ads works on budget with Quick Results.

Some of Affiliate Marketing websites
*Google | *Yahoo | *Bing | *Facebook | Linkedin

Activities : Search Engine Ads | Image Ads | Display builder Ads | Video Ads

How much will it cost
Charges for Affiliate Marketing and PPC would be based on your monthly budget and our charges of campaign management
on selected websites, there would also be a one time setup cost, the below table indicates charge for standard monthly budgets




* Package information available on our website :
http://www.seo-company-india.co.in/ppc-packages.html










Bronze Silver Gold
Rs.10000 Rs. 15000 Rs. 20000
How do we measure?
* COST
CHART

You can see the goals and conversations tracked on campaign ads tools likes Google ad-words and Google analytics, the results can be
tracked on various ad campaigns .

Results can be also tracked using various analytical tracing tools
Email: info@arokiait.com
www.arokiait.com
DIGITAL MARKETING START-UP PACKAGE
Looking for a low cost but effective online promotion for your business, our start up plan is value for your money and
provides blend of 3 core digital marketing services SEO+SMO+PPC
Search Engine Optimization
Social Media Optimization/Maintenance
Total cost for digital marketing start-up package 50,000.00 INR
Note : The Package content and coverage can be customized based on your business needs.
Email: info@arokiait.com
www.arokiait.com
Affiliate Marketing /PPC
Service coverage:
35 Keywords, with keyword analysis and competition research
On Page /Off Page Optimization
Detailed Monthly report for keyword status and ranking.
Service coverage:
Social Media Accounts coverage up to 3. Top Social Media Websites
Create New Social Media Profile Account and Page
Optimize social Media Accounts and Pages for traffic, presence and awareness.
Service coverage:
Affiliate Marketing and PPC management for your Monthly budget of 15000 INR.
Budget planning, Adwords, audience filtering, keyword and location management
Detailed Report with budget consumption source and Conversion Rates and analysis.
Case Study
NU Hospitals -Is a famous kidney hospital in south India. NU Hospitals providing treatment for Kidney and Cancer related diseases. NU
Hospitals approached Arokia IT as it feels the competitors of Nu Hospitals are attracting patients to their hospitals India wide. And they also
want to improve their visibility on internet through online marketing to improve their business..
Digital Marketing for NU Hospitals
Email: info@arokiait.com
www.arokiait.com
Arokia has taken the responsibility of increasing the visibility of website and creating the brand awareness of Nu Hospitals
through Online marketing. After completion of depth analysis on website, Arokia has realised tat, even though the website has
the capability to bring huge business, due to failure of maintaining search engine standards of its website, the visibility of the
website is poor..
Hence Arokia initially has planned to promote the website in 3 different promotional ways
1. Redesign the complete website according to SEO standards
2. Get best business keywords on Google to increase the traffic of the website , i.e., through SEO for the website
3. Spread viral and mouth promotion of website and increase the brand awareness of website, i.e., through SMO & SMM
4. Get quick and effective business to the website with appropriate tracking of conversion and ROI i.e., through PPC



Pre SEO & Post SEO Statistics
Before(monthly)
Enquiries
SEO 0
Social
Media
0
PPC 0
Live Chat 0
5% as
average
conversion
0
Current (monthly)
Enquiries
SEO 42
Social
Media
0
PPC 5
Live Chat 140
5% as
average
conversion
10 Per
month
Conversions in last 3 months

Total Visits :6348
Total Conversions: :125

Social Referral Visits :38
Social Media Conversions:0

Social Media Visits
Facebook 55.26%
Reddit1 28.95%
Blogger 2.63%
Twitter 2.63%
Others 10.52%
Zopim Events in last 3 months

Total Events Occurred :420

Unique Events :265

Button Clicked :324

Served By Operator :62

Offline Message Sent :34

Events Lost Without Serve :228

Website Visits in last 3 months
Total Number of Visitors :6345
Unique Visitors :4335
Page Views :23166
Average Visit Duration :00:04:36
Bounce Rate :45.04%

Traffic Source Visits in %
Search Traffic :66.18%
Reference Traffic :7.25%
Direct Traffic :26.57%

Conversion Medium:
Organic Search :66.40%
Direct Search :34.40%
Referral Search :8.80%
Paid Search :4.00%
Case Study
Right Horizons-Is a famous Financial Consulting Company in India. Right Horizons providing services on wealth management, investment
planning, financial planning, retirement planning and many other asset & tax consulting services. Even though the website has good brand
name, RH approached Arokia to increase the visibility of website to reach right audience on internet through that to increase sales in
business.
Digital Marketing for Right Horizons
Email: info@arokiait.com
www.arokiait.com
Arokia has taken the responsibility of increasing the visibility of website and creating the brand awareness of Right Horizons
through Online marketing. After completion of depth analysis on website, Arokia has realised tat, its better to focus on individual
services to reach exact audience by creating sister/micro sites for main RH website
Hence Arokia initially has planned to promote the website in 5 different promotional ways
1. Redesign the complete website according to SEO standards
2. Create micro websites on unique services to target appropriate audience.
3. Get best business keywords on Google to increase the traffic of the website , i.e., through SEO for the website
4. Spread viral and mouth promotion of website and increase the brand awareness of website, i.e., through SMO & SMM
5. Get quick and effective business to the website with appropriate tracking of conversion and ROI i.e., through PPC



Pre SEO & Post SEO Statistics
Before(monthly)
Enquiries
SEO 0
Social
Media
0
PPC 0
Live Chat 0
5% as
average
conversion
0
Current (monthly)
Enquiries
SEO 42
Social
Media
9
PPC 0
Live Chat 77
5% as
average
conversion
7 Per
month
Conversions in last 3 months

Total Visits :4782
Total Conversions: :109

Social Referral Visits :86
Social Media Conversions:9

Social Media Visits
LinkedIn 48.84%
Blogger 33.72%
Reddit 6.92%
Facebook 3.49%
Others 6.98%
Zopim Events in last 3 months

Total Events Occurred :191

Unique Events :134

Button Clicked :160

Served By Operator :25

Offline Message Sent :6

Events Lost Without Serve :0

Website Visits in last 3 months
Total Number of Visitors :4782
Unique Visitors :3081
Page Views :12453
Average Visit Duration :00:03:19
Bounce Rate :42.43%

Traffic Source Visits in %
Search Traffic :56.04%
Reference Traffic :8.11%
Direct Traffic :35.84%

Conversion Medium:
Organic Search :54.58%
Direct Search :48.64%
Referral Search :5.42%
Paid Search :0%
Thank You!
(A R O K I A I T P V T L I M I T E D)
Email: info@arokiait.com
www.arokiait.com