- The Best Place to Spend Time At

Entertainment an essence for everyone

Kengeri being a hotspot for gaming zone with
no competitors around
Approximately 5 colleges nearby the Kengeri
Locality providing a great opportunity for the
market
Bowling + Gaming + Entertainment
Hang-Outology a Gaming plus Bowling plus
Entertainment Zone situated in Kengeri
Due to Cheaper Costs compared to the City
Rates and due to untapped market, an
Attractive Opportunity
Five Colleges in the Locality an Attractive
Segment
The Firm specializes in giving Hang Out
Activities for the Student Population at a very
affordable cost
Money raised through Debt as well as Capital
brought in by the Investors
Debt Financed by the Government Bank
Money to be invested in:
Gaming Zones
Bowling
Disco
Money generated through sales or customer
base
Promotional Campaigns in the various Inter-
Collegiate Fests in the Colleges around
Bill boards outside the campuses in the locality
Pamphlets distributed to the students
Street Shows
Promotion through Stalls

Strengths
Well resourced Financing Capabilities
Cheap setup due to cheap Land Cost
Weaknesses
New into the industry
Opportunities
Untapped Market
Availability of Student Population as well as Family
Threats
Wonder La
Innovative Film City

Segmentation:
Market to be segmented on the basis of Age Groups
The Age Groups will once again be divided on the basis
of social class
Targeting:
The Youth Population
Higher Income Middle Class to be basically Targeted as
the money spent is higher
Positioning:
The Zone to be positioned as:
Leisure Seeking
A great Hangout among the existing alternatives
Highly Affordable But the Best
Product:
Gaming Zone
Dance Floor
Food Court
Bowling
Place:
Kengeri ( Mysore-Bangalore Highway)
Price:
Bowling : Rs. 100/person
Gaming : Rs. 50/Game
Dance Floor: Rs. 200/Person
Food Court: Flexible as per the Food
Food pertaining to normal Fast Food

Operational flow and Efficiency required
broadly in the following categories:
Food Court
Disco Dance Floor to see it is not over-crowded
Quality Maintenance a Significant Factor:
Food Quality through Quality Checks and Quality
Controls
Gaming Zone System Functional Efficiency through
effective and Continuous Maintenance
Bowling Floor Maintenance

Cost Efficient due to the fact that the firm is
located in the outskirts of the city
The Land Cost Huge Variance helps in saving a
large amount of money for the business
concern
The unskilled labor involved in the
construction of the firms layout will be
cheaper too
Regular Maintenance helps the firm in
decreasing the
Modern Technology made available in the
gadgets of Gaming Zone
High Quality Speakers for the Dance Floor
Modern Cooking Machines for Fries, Beverages
etc. for quicker delivery

News Articles to be published in the local
newspapers i.e., Bangalore Times for youth
publicity
Corporate Social Responsibility by giving 2 %
of the profits to the school children of BPL
families in the nearby government schools in
the form of books and clothes
Charity to Rajarajeshwari Hospital on yearly
Basis
Recruitment of part-time opportunities for the
college students
Waiters to be recruited through formal
interview basis by notifying in the newspapers
Management Trainees to be recruited from
Christ Kengeri as the nearest and the best B-
School of the locality
To be trained by Management Professionals
hired by the firm with minimum of 3 years
experience