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Proposed approach is property of Unlock.

Please, no disclosure of the approach without
informing and approval from Unlock
Unlock Market Research
Credential
The sense behind nonsense
2013
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OUT OF CONSUMER APPARENT
NONSENSE PWQKHJKSAPWEAJP
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Who is Unlock
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Our Story
It began in March 2008 when several research
professionals, after years of working at the top of
multinational market research environment, decided to
state their view on how to use consumer knowledge, in a
passionate and daring way.
The office was officially opened on April 1st, 2008 Unlock aim was to set research free of
clichs and misconception. The company ultimate objective was that of doing strategic brand
building research, impregnated with valuable consumer knowledge (and not just any
research knowledge)
Unlock specifics became that of offering that precise and valuable consumer information
that sets apart from ultra-general data or simple consumer verbatims.
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The Unlock vision
Turning research into action is crucial
We strive to understand more the
context of the problem
We design a research plan that is fit to
our clients, needs, we dont just apply a
standard methodologies
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The Unlock Vision
We are passionate about
our work
We like challenge
We like to upgrade
standards every day
We like long term
relationships
Understand our partners
needs
We like partnerships
UNLOCK
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We give each brand story the attention and respect it deserves.
This is a must in building the right research approach.
We believe that...
We relate to people, not just consumers
Brands are built on human needs and values. Therefore we believe
any marketing research problem requires a human approach.
We believe people have the power to continuously supply brands
essence. On reverse, we believe successful brands are those that
dare to access people deep-seated emotions.
And our passion is to unlock people emotionality and bring the essential out.
And each brand has a unique story
Brands dont make people, people make brands
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Unlock means a quest to find the best approach
This quest has enriched us with expertise in various research domains
Qualitative Quantitative
Brand positioning, new product launch,
new brand launch, brand stretching,
usage & attitudes, satisfaction studies,
motivational segmentation
We have experts in motivational
research, ethnography, semiotics,
difficult target moderation
and in various industries
FMCG
Telecom
Media
Real estate
Automotive
B2B
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Key Clients Portfolio
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Unlock Live
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Unlock . Unlock
A team of 25 research professionals, who like challenge
and are passionate about research.
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Unlock . Unlock
We took part in various marketing and research
conferences. Only in the past year:
BrandRo Cele mai puternice marci romanesti
Brand-uri fascinante
Mobile Marketing Conference
Promotions Know
Internet and Mobile World
Promotions 360
Retail Revolution
Tech Intelligence Conference
Romanian Youth Focus
.and many more
We like to learn new things and to share the
know how we have!
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And most important.
we have an open mind
and a free spirit
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Why Unlock
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Training at Unlock
We have both Qualitative and Quantitative
internship programs that will offer you:
Experience, access to information and learning from highly trained
researchers
The possibility to become a permanent member of our team
Flexible program, because we know school is important
And of course an internship diploma
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Training at Unlock
Theoretical sessions
On the job training
Feedback sessions
1.
2.
3.
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Training at Unlock
How to make people that you do not know fell comfortable enough in
order to share with you intimate thoughts after just 5 minutes.
The mission is to offer guidance on how to be a professional moderator,
to form specialists in qualitative research.
www.scoalademoderare.ro
Qualitative Training:
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Training at Unlock
Find out how to turn number into stories, how to understand the
humans behind the data.
We aim to form quantitative research specialists that have strong
methodology and research approach know how.
Courses have 2 modules:
1. Research methods and client service
2. Analysis and data processing
Quantitative Courses: Joi invatam lucruri noi
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If you want to be part of our team contact us:
team@unlock-research.com
www.unlock-research.com
Or find us on