A STUDY ON

EFFECTIVENESS OF
VARIOUS PROMOTIONAL
ACTIVITIES PRACTISED
BY T.I.M.E.
BY DEEPTI SINGH
T.I.M.E


Triumphant Institute of Management Education Pvt.ltd
(T.I.M.E) is leading Test Preparation institute pan India
presence and is headquartered at Hyderabad.
Established in 1992, T.I.M.E today operates out of 236
offices located in 118 towns and cities across the
country. Over 40 IIT/IIM graduates form part of the core
team at T.I.M.E . Started in a small room of 120 square
feet on 26
th
May 1992 in Hyderabad with one centre,
T.I.M.E has just completed 20 years of service to the
student community helping to build a few hundred
thousand careers along the way.
OBJECTIVE

To study the marketing strategies of T.I.M.E.
To analyze the effectiveness of these promotional activities
used by T.I.M.E. in Pune.
To ascertain the impact of promotional activity on purchase
decision.
To get to know how promotional activities help any
organization in their growth.

SCOPE

The scope of the study is limited only to the Pune
city.
The main purpose of survey is to throw light towards
the promotional activities on the sale of the services
provided.
The promotional activity was restricted only for
T.I.M.E. Pune
The activities were carried out only at Near colleges.


RESEARCH METHODLOGY

Primary data
The sample size is taken is 100 for research . I have collected the data from
students and there parents through questionnaire and interviews .

Secondary data
Data which I get from reports brochure magazines, newspapers.

A research design is the determination and statement of the general research approach
or strategy adopted for the particular project. It is the heart of the planning. If the
design adheres to there search objectives, it will ensure that the client need will be
served. Research design is a plan structured and strategies of investigation.

In order to achieve the objective it was necessary to talk to the customers and public to
draws the conclusions regarding the objective.

For visiting the customers and publics to collect the relevant information; a
questionnaire has to be designed. The questionnaire was designed in such a manner to
achieve the objective of the research.
The sample size is taken is 100.


DATA ANALYSIS
Source of information through which students came to know
about time know about T.I.M.E.

Newspaper
Advertisement
28%
Word of Mouth
5%
internet
33%
tv
Advertisement
21%
others
13%
promotional activities(%)
Education Qualification

39%
28%
11%
5%
15%
2%
Education Qualification(%)
BBA
BBM
Commerce
BCA
Engineering
Others
Courses offered

41%
39%
20%
Courses (%)
CAT
GMAT
GATE
Classes Preferences

67%
33%
Preferences
(%)
Daily
Weekdays
Newspaper Read

29%
18%
13%
25%
15%
Newspaper read (%)
The Times of India
The Hindu
Indian Express
The Economic Times
Others
Satisfied with Study Material

89%
11%
Satisfied with Study Material(%)
Yes No
Satisfaction with fee structure

91%
9%
Satisfaction with fee structure(%)
Yes No
FINDINGS

Students who approach for the classes for new batches their
details are taken out and they are informed through e-mail and
messages.

TIME offers good study material for CAT

Online transactions are not offered by the institutions.

It is necessary for the students to visit the company to take
admission.
Internet promotional activity is stronger Activity because most of
the student come to know About T.I.M.E. through Internet
RECOMMENDATIONS

Online transactions should be facilitated for the students as there
are many students who cannot visit the companys office.

Online admission facilities should be provided so that the students
who cannot visit the office can apply online.

Company should open more branches.

Some offerings should be made in fee structure in order to sustain
in the market due to presence of many competitors.





CONCLUSION

T.I.M.E. has successfully achieved their objective of getting the potential
customers through promotional activities and also to boost the sale.
The promotional activity was helpful to know the customers perception
towards T.I.M.E. by getting information from promotion.
Regular use of promotional tools is necessary for giving more exposure
to the services offered by T.I.M.E, in the market.
The customers came to know about T.I.M.E. services and its benefits
through promotional activities which seemed to be the key factor to
achieve the prospective customers. As such many of the mare attracted
to the T.I.M.E.
The existing customers of T.I.M.E are found to be satisfied from the
courses offered by T.I.M.E.
The company also should open more branches of T.I.M.E. for getting
more publicity and positive response.
T.I.M.E should also promote through the TV Channels, magazines and
national newspapers which will make the brand more and more popular
According to Survey I found that the position of T.I.M.E. course for CAT
Preparation is No. 1 and the IMS is No 2. Maximum 49.48% customers
are satisfied with the services offered by T.I.M.E.