INTRODUCTION

TO

ENGINEER & MANAGER

Organization-wide coordination of EM effort concerns two areas of

management i.e.
1.To manage engineering
2.To manage engineers.
Engineering
Definition of engineering stated by The
Accreditation Board For Engineering &
Technology is:

“A profession in which the knowledge of

mathematical & natural sciences gained by study,
experience & practice is applied with judgement to
develop ways to utilize, economically, the materials
& forces of nature for benefit of mankind.”
The word engineer has two roots:
1.One means ‘the creative one’ or
‘the one who uses ingenuity’
2.Other means ‘to bring about’ or ‘to make manifest’.

Engineers are the agents of change responsible for

implementing new technology or working practices.
Whereas according to the dictionary meanings:
“Management is the professional administration of business
activities”.
Engineers must be creative and able to work on more than one
thing at a time.
Issues discussed by Engineering
Management
 Nature of organizations, their purpose, legal identity & their need
to survive in long term.
 Functions of organizations, tasks required to be accomplished in
order to meet their objectives and to fulfill the purpose of their
existence.
 View of engineering environment.
 Two forms of Management tools; one used to manage
engineering and the other for managing engineers.
 Management of money, its role in operations of a company,
financial issues involving engineers, product costing & financial
control.
 Development of new products, customer change, technology
change, expectation change, product change.
Issues discussed by Engineering
Management
 Process of product development, its management
 Manufacturing, its organization, planning & control,
management, arrangement of whole operation in a profitable &
effective way.
 Quality and its standards, TQM, quality management tools and
techniques, factors involved in shaping use of quality in
engineering organizations, cost of implementing quality system.
 Engineers in project groups, as team members or managers,
project management, techniques of planning and monitoring,
project costs, case studies.
 Personnel management and personal organization.
Engineers:

Engineers are processors of information, which they gather

From a wide range of sources. If they are to be competent
And enjoy the challenge of creative engineering,
they must be good at gathering information & disseminating it.

It is not possible to be successful in any areas if one is not

Able to communicate. Therefore balance of technical &
Managerial skills is necessary to be practiced by engineers.
It is impossible to be
a professional
engineer without the
knowledge of
management.
Nature of
Organizations
 It often seems that org. exist simply to make money, but in
reality this is rarely the case, although money plays an
important role.
 The optimum activities to be undertaken by the business org.
employees are determined and derived from a clear statement
of aims and objectives of the whole org.
 Once the org. has a purpose and undertakes activities to
achieve those aims, it surely require a legal identity. Because
the law regulates existence of trading organizations for
protecting the rights of all involved individuals/stakeholders.
 No org. can trade legally without conforming to the
requirements of law, therefore there are few forms of business
recognized by law because few legislative and other factors
affect the business transactions.
Nature of
Organizations
Once the orgs. exist with an aim & legal identity they naturally try
to survive, for that they have to acquire such strategies through
which they can provide something according to customer
demand.
The qualified engineers work in engineering industry in:
 Manufacturing companies

 Design consultancies

 Public organizations.

Many people qualify as engineers but while following their career

path they usually move away from engineering although still
using their numerical & managerial skills in the fields of finance,
computing, management & admin.
 Orgs. Vary enormously from 1, 2 or 3-person design
consultancy (where everyone is a partner) to a multinational
conglomerate where an engineer could be working in a division
with 200-300 other engineers.
 It is necessary for an engineer to understand the overall
organizational aims as he has to manage a project, finance or
HR effectively. And this qualifies the requirement of
management knowledge.
 The way an org. has been formed actually constrains its
operations e.g. methods of raising the capital for expansion is
greatly affected by its legal form.
 Although engineers don’t often involve directly in fund-raising
processes but for the sake of understanding the legal
implications, they need to have know-how while choosing one
method over the other.
The Mission Statement
 Purpose of the company affects its management. The company
needs to decide once & for all, exactly what it is trying to
achieve because one cannot steer a course without knowing
the direction.
 “It is a statement that sets the direction & thrust of the
organization.”
The statement is an objective & has the same properties.
Example: A small pump manufacturer having 30 employees.
What is the purpose of the business?
Does it exist to push back the frontiers of pump design?
Does it exist to provide wealth for the employees?
Does it exists to make money?
All these are unlikely reasons for originating the company. Because
many companies produce less profit than would be provided by
investing the assets elsewhere but still they trade.
 There could be number of reasons & number of strategies for
them behind the existence of a company e.g. take the same
case:
1. If pump manufacturer exists to lead the world in pump
technology then much R & D would be appropriate.

2. If the company purpose is long-term survival then perhaps

moderate R & D coupled with establishment of alternative
business lines would be best.

3. If the aim is to meet all pump needs of a particular market

sector then forging special links with that market & excluding
competitors from it would be best.
Example of American Railways
Companies
Their Mission Statement was:
To provide a quarter of all the railway miles sold in USA over the
next decade.
It seems a perfectly sensible goal because org is engaged in making
money from sale of rail journeys. It cant be told from the statement
whether it is realistic target for any particular company but it does
certainly sounds a worthy objective.
 In fact, many companies at time used exactly such mission statement

& ultimately went out of business because none of these ever thought
any invention of the type invented by Wright brothers which replaced
them. Now How is the invention of airplane related to these MS?
None except that the rail companies turned blind eye towards this new
development. As almost after 30 yrs people replaced
their use by airplanes for all kinds of uses and cargo
freights to any corner of the world.
Error of American Railways
Companies
They chose simply a wrong mission statement. Their futures could
have been different if they had chosen a statement like following.
“To provide a quarter of all the transport miles sold in USA over
the next decade.”
By simply changing only one word & they would have kept a keen
eye towards developing new transport technologies & ultimately
would have been the 1st to add air transport to its portfolio of
products.
 A rail company have success in achievement of this goal would

have ended up owning the airlines instead of running out of

business due to them & all because just one word was incorrectly
chosen.
MBO—Mgmt By Objectives
Once a MS has been selected & agreed upon, the mgmt of organization must
communicate it to all members within the organization.
To arrive at task for all members of the organization that contribute to this central
task clearly involves a great deal of subdivision & is far more than one person, or
even a small team, is likely to be able to do. Subordinate tasks can be identified
from an examination of the MS implications. And then each of these tasks may
have component tasks, further can be subdivided also.
 Example from pump manufacturer:

MS:- To return a profit of 14% of turnover by supplying centrifugal water pumps

to European customers over the calendar year.
Now the senior mgmt can produce supporting tasks by utilizing their technical
knowledge and skills. By considering sales price & profit margin for all different
models of pumps, target numbers for each model to be sold can be prepared.
MBO—Mgmt By Objectives
The org will have to manufacture the pumps & they have to be sold & shipped.
The directors can now start making objectives for each department by using
their knowledge of business & company.
Even the very presence of a department is governed by the MS because simply
the production dept of pump manufacture exists to meet only the
manufacturing needs of the MS, not the other way round.
Objectives (examples):
Sales dept: logging fifty orders a month.
Manufacturing: meeting every order within 22 days with an average
manufacturing cost of less than 65% of sales price, etc etc.
So all these deptl obj. are chosen to support the MS. If the MS had been
different, the deptl obj. would also have been different. Once first level of
obj. have been agreed, individuals are made responsible for achieving them.
Normally in a company the directors take on objectives at this level.
 Mission statement

Divisional objectives

Managers objectives Managers objectives Managers objectives

Individual's Individual's Individual's

objectives objectives objectives
MBO—Mgmt By Objectives
In case discussed above manufacturing manager might know that the current
material & labor cost is too high to meet the departmental objective & thus set
up the group of engineers to solve the problem.
Similarly the manufacturing department may feel that the amount of sub-contract
labor is too high or that commonality of parts between models should be
increased. The deptl obj. are used to decide which tasks are actually important
& only those which support the dept & then MS are selected.
The size of org helps to decide about the number of times the objectives are
subdivided. The progressive subdivision of main task directs the whole
organization for achievement of overall goal so that no effort is wasted on
undesirable directions & no contradictory programs of activity occur.
APPRAISAL is the tool to find management by objectives extending to every
single member of staff in the organization. Because objectives are used to
manage the activities of everybody in an org.
People tend to believe that obj don’t change both at corporate & personal level.
But such is not the case because Time Do Change & business activities
change with them.
MBO—Mgmt By Objectives
For this dynamic reason the senior managers of org meet regularly, review
progress towards each of their obj & reassess the value & sensibility of
mission statement & consequent obj to it.

Corporate objective are not immovable/static & they need maintenance for
appropriation. Sticking doggedly to outdated objectives is not advantageous
to the org as it can lead to missing the opportunities.

Conversely there is no benefit in constantly changing objectives in response to

every external factor.

The most testing assessment of a management team is how well they

maintain their corporate objective to steer their organization between
two pitfalls.
Legal Establishment of
Organizations
There are six ways to establish businesses in private sector:
1. Sole traders.
2. cooperatives.
3. Public companies.
4. Private companies.
5. Franchising
6. Partnerships
The legal form & legislation affects them in accordance with the country they
exist in.
1) Sole Traders are the establishment of a business with a single owner. It is the
simplest & very common form of business particularly in all streets & easy to
dissolve. They are newsagents, run small shops, work as electricians,
plumbers, builders & consultants.
 Business has no separate legal identity from owner i.e. all debts, liabilities &

profit belongs to owner.

 One has to be careful for not using another company’s trade name.
 Working alone is not necessary, can employ other people as well.
Features of sole trader
business:
1. Accounts do not have to be disclosed publicly and are not available to competitors.
2. The owner makes all the decisions and has total control of the business.
Advantage: Speedy decisions can be made and implemented.
Disadvantage: Owner’s competence as a manager and business person can restrict
the business. He can not discuss his ideas with any one as no-one’s interest is vested
in the business.
3. A sole trader can offer a personal service which may be valued more highly by some
customers.
4. All debts belong to owner. This can result in hardships if business does badly because
many sole traders use homes as security for the business. If debts are excessive it can
lead to the forced sale of personal possession; liability for debt is unlimited.
5. Extra capital for development or expansion of business not available.
6. The owner of the business has to work himself, all administration and book keeping
will be done by him. Taking holidays will be a problem.
7. Sole traders rarely benefit from economies of scale therefore it will be a high cost
enterprise. But some retail trade businesses overcome this problem by forming some
sort of collective & purchase large quantities from wholesalers & manufactures , thus
getting better price.
2) Partnership
2) Partnerships exist when there are a number of people involved as partners of
business. This type of business can be set without any formality. But drawing up of
the partnership deed is advised covering matter like percentage or ratio of profit
split-up.

 A maximum of 20 partners is allowed according to English law. But tow cases are
exempted from this limit.
1. Banks, where maximum allowed is 10.
2. Certain professional partnerships like Solicitors & accountants where law does
not permit to form companies, so there could be more than 20.

 In partnership every partner is jointly liable for any contract made by any other
partner, irrespective of prior knowledge. If one partner agrees to supply a piece of
equipment in a stipulated time, then it will have a binding on all the partners.
 If a partner leaves the business then all contracts have to be informed that the
person concerned will not be liable for future contracts, his name will be removed
from business stationary
Features of Partnership
business:
1. Liabilities and decision making are shared. To reach a decisions difficult because it
requires consultation and agreement among all partners. So clear lines of
demarcation for various aspects of management & operations of business can
alleviate this problem.
Advantage: Skills and experience of partners complement each other.
Disadvantage: Liability as a partner exist, if the partner did not know or agree to a
particular contract.
2. Less formality and expenses are required in comparison to form a company
3. Accounts do not have to be disclosed to competitors or to public.
4. Initially it would be possible to raise large amounts of capital because of large
number of people having resources will be involved in it. But extra capital if
required will be difficult to obtain due to limited additional security because many
people use their homes as security for loan.
5. Partnership can be suddenly dissolved if one partner dies or goes bankrupt, unless
this event is covered in the deed of partnership.
6. Holidays & illness can be covered by other partners.
3) Cooperatives & their
principles:
Cooperatives involve a voluntary association of people, known as members and operate an
enterprise collectively. Their aim may not be to make profit.
1. Cooperatives are run on the basis of one member, one vote irrespective of how much each
member has invested. The managers are also democratically elected on same basis.
2. Main advantage: cooperative operations give support to the members of the cooperatives.
There is little asset stripping (asset stripping means assets are sold off to provide profits).
3. Membership allows good industrial relationships.
4. There is open & voluntary membership for all who work in the organization.
5. Interest paid on capital is limited.
6. Business is conducted for the mutual benefit of the members & all profits are shared.
Particularly people are paid on the basis of what they need rather than on the basis of ‘market
rate for the job’.
7. Business must be socially aware & act responsibly towards other businesses, customers,
suppliers & local community
8. They don’t necessarily make profits. Liability of members is achieved by registering with
Register of Friendly Societies.
Companies:
 A company has a separate legal identity from its owners & continues to operate even if the
owners & managers change.
 It is owned by shareholders who each have a liability which is limited to the nominal value
of their shares. This nominal value is originally promised in return for the allotment of
shares & is usually different from the price of shares being traded on the stock market.
 The trading price reflects the value placed on the company by investors
 In UK both public & private companies are registered with Registrar of Companies,
whereas in Pakistan they are registered with SSECP.
 Creating a Company: process of company creation is called incorporation & during it
two documents are drawn up:
1) Memorandum of Association
2) Article of Association.
Memorandum relates to the external affairs of the company giving information like
 Company name
 Registered office
 Company purpose
 Its share capital
Companies:
The Articles relate to the internal operation of the company & include things as:
 The rights of the shareholders &
 The powers of its directors
The above documents along with others defining the amount of capital & number of directors are
submitted to the Registrar of Companies in UK & to SSECP in Pakistan with a fee. Then they
are issued a certificate of incorporation.
 After incorporation, the company details are made available for public inspection & then private
company can start to trade immediately.
 But a public company may not trade until the registration authority is satisfied. & unless the
necessary share capital has been allotted.
 The regulation of the companies is achieved through Companies Act which states that the
company has to regularly prepare & publish information about its activities. Further the
companies are allowed to carry out only the activities defined in the OBJECTS CLAUSE of its
Memorandum of Association. But this clasue can be amended in accordance with the Act.
Memorandum relates to the external affairs of the company giving information like
 Company name
 Registered office
 Company purpose
 Its share capital
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