What is Fashion Forecasting?

Predicting trends before they arrive for an

upcoming season is known as Fashion
forecasting. It is a vital activity where
experienced fashion analysts scrutinize past
buying activity , signs for new market trends
and project them into the future.

A trend spotter is someone who specializes in identifying
emerging trends. Many trend spotters work in the fashion
industry, but they also work in computing, technology,
and a variety of other fields
Trend spotters roam the streets of major cities looking
for new trends which could be adapted by their parent
companies. Cities like New York, Paris, and Tokyo are
often hot spots for trend spotters, because these cities
feature a very knowledgeable, educated population
which often propels trends
Who is Fashion forecaster or
trend spotter?
Who offers these services?
There are a number of companies like WGSN,
trend union, trend stop, fashion snoops that give
an insight into fashion forecasting.
Books and magazines are also available from
season to season with updated fashion forecasts
Sometimes trends are predicted based on current
events, globally, economically
MICHAEL JACKSON
Movies can be a huge influence
Economic conditions- recession
What's on the street?
New Delhi
Mumbai Bangalore
Milan New York New York
Tokyo London
Fashion from History
Marc Jacobs
Spring 2009
Session 2
Fashion forecast report 2010
1. Color Forecasting
2. Silhouette Forecasting
3. Textile Forecasting
Turquoise
Tomato Pure
Fusion Coral
Violet
Tuscany
Aurora
Amparo Blue
Pink Champagne
Dried Herb
Eucalyptus
Spring Summer
2010
Endive

Golden Glow

Living Coral

Lipstick Red

Chocolate Truffle

Woodbine

Oyster Gray

Rose Dust

Charcoal
Fall 2010
Silhouette
Forecasting
Amanda Wakeley
Diane Von
Frustenberg
Draped Organic Forms
Marc
Jacobs
Preen
Spring summer 2010
The T-shirt dress
Marc by Marc
Jacobs
Brian Reyes
Paper bag waist
Matthew Williamson Jonathan Saunders
Contour paneled
pants
Thakoon Lacoste
Full legged shorts
Rebecca Taylor
Jill Stuart
Fall 2010
Reconstruction
Andrea Crews

Harald Hunde Helgesen

Geometric
Givenchy Craig McDean
Long Length Skirt
Alexander Wang
Okimuk

Statement sweater


Rodartes Laura
and Kate
Mulleavy
Christian Cotas cashmere,
wool and mohair sweater;
Alpinestars by Denise Focils
cotton shirt worn over Soft
Joies Modal and viscose
shirt, and Gar-des rayon,
spandex and distressed
suede pants. Diane von
Furstenberg hat.
Frank Tells mohair,
wool and cotton
cardigan over
Christian Cotas silk
blouse and Tibis
cotton and viscose
pants. Melissa Joy
Manning necklace.
Fall/ Winter 2010 Fashion Trend: Yarn Storming

Sandblasted and
distressed Velvet
Thick double faced
cotton
Textured silk
Spring summer 2010:
Dries Van Noten
spring/summer 2010
Manish Arora
spring/summer 2010

summer sheen silk and
nylon blends.
Ikat Cottons
Prada
spring/summer
2010
Flight weight fabrics
Marc Jacobs
spring/summer 2010
Donna Karan
spring/summer 2010
Tweeds
Peter Som
spring/summer 2010
Accessories
Spring summer 2010
Flirty ballet
flats
Chains
Beady scrunchies
Big bows
Retro sunglasses
Band camp
hats
Fall Winter 2010
Puffed scarves
Architectural heel
Fringed purse
Oversized
hats
Thigh high
socks
Colorful cloches
Assignment: Pecha Kucha

Each student has to bring 5 images, it can be
anything, for example: images related to current
events, your favorite movie, etc, discussion on each
students pictures will follow.
Emerging Trend