FREE FLOW OF INFORMATION

Group 10:
Nguyn Ngoc Chi - TT39B0428-1216
Ta Minh Hng - TT39B0433-1216
Ha Phng - TT39B0448-1216
Pham Bich Thuy - TT39B0456-1216
Content
I. Overview about the chapter
II. Terms definition
III. Free flow of information
1. Ways of approaching the theory free
flow of information
1.1. Approach to theorizing communication
1.2. Definition and basement
2. Role of this theory
IV. Conclusion

I. Overview about the chapter
This chapter examines:

- Ways of approaching the subject of IC
- Judgements on the usefulness of the theories
- Provide some background for the next chapter.
II. Terms Definition




Cold war: an era after WWII when the world
was divided into 2 sides against each other
without using arms.
Bipolar world: a world with 2 sides leading by 2
superpower nations
Free flow of information: freedom of
speech or expressions and free markets.
II. Terms Definition
Media proprietors: media owners - refers to a
successful entrepreneur or businessman
19
th

century
ownership of newspaper
20
th

century
ownership of radio, television
network
Recently
internet & other forms of
multimedia company
II. Terms Definition

Watchdog: a person or group of persons
that acts as a protector or guardian against
inefficiency, illegal practices,
Public watchdog: medias role to supervise
the society to make a good impact on it.
III. Free flow of information
1. Ways of approaching the Free flow of
communication doctrine
1.1. Approaches to theorizing communication
1.2. Approach to Free flow of communication

1.1. Approaches to theorizing communication
The first
theories
appear
Compare communication
to blood or nervous
system in human body
The time of the Industrial
Revolution in Europe
20
th
century: international communication theory
became a separate discipline in social science
During and
after 1
st
WW
Communi-
cation in
promoting
economic
Communi
-cation
serves
military
goals
After 2
nd
WW:
more theories
developed
The
political-
economy
approach
The
cultural
studies
approach






based on the relationship between economic and
political power
The political-economy approach
Comes from
Karl Marxs
point of view
about
capitalism
Researchers
now studies the
possession and
production in
the media and
communication
industry
Change over time
The cultural studies approach
Study on the role of communication and media
in creating and maintaining shared values and
meanings.

Cultural
studies on
literature,
humanities
and
society.
Social studies of
international
communication
The
meaning
of texts
The effect of
cultural
background on the
understanding of
texts.
1.2. Approach to free flow of information
A. Definition of free flow of information
B. Basement of free flow of information
A. Definition of Free flow of information:
Free flow
of
information
western concept
written and allocated
by U.S during the
cold war.
Gather/ sell
information to
audience
wherever or
whenever they
want.
own and operate
any media or
information
agency
promote
democracies,
freedom of speech &
expression and free
markets.
People can:
B. Basement of free flow of information

Result of the cold war era:






The theory free flow of information reflected
Western capitalists belief that
communication should be completely free.

Western powers,
specifically the U.S,
supported
capitalism

Marxists, on the
other hand, support
states rules on
communication

Cu hoi: tai sao lai i lp?
- Marxist va at c phong trao cng nhn, khng
mun chia se thanh qua va thng tin vi phng ty.
- Phng Ty lai mun t do moi thng tin phat trin
=> Mu thun.
Vi du: 2 ngi cai nhau, ai giu la sai, ai mun cng khai la
ung
2. Role of free flow of
information
Media organization of
media-rich country
Compatriot
businessmen
Economy
Western
government
Diplomatic
Politics
Media organization of media-rich country

Not build trade barriers to
products
Not make it difficult to
gather news
Allow them to make
programmes on their
territories
Persuade
other
countries
Dissuade to / Persuade not to
Cac cng ty phng Ty mun ban san phm vao nc
khac, thi phai thuyt phuc cac nc o khng chn
thng tin, cho phep thng tin c truyn tai, cho phep
ng dn tip cn => ban c nhiu hang hn.
Compatriot businessmen


Advertising
and
Marketing
their goods
and services
Media
vihicles
FOREIGN
MARKET
Internal Politics
(Domestic politics)
Provide information
is duty of
government
Increasing the
amount of
information
available to citizens
could be used
against the
government
Govern
ment
Access to
information is a
right for the citizen
Increasing the
amount of
information
available to citizens
would increase
their trust in the
government
Citizens
Western government
Western
government
Ensure the
continuing and
one-way
influence of
Western media
on global market
Strengthen the
West in its battle
with the Soviet
Union
Communication
vehicles of US
government
points of view to
international
audiences

Diplomatic

Government
Ensure the
influence of media
on global market
Strengthen the
power in battle
with other
countries
Communication
vehicles of
government
points of view to
international
audiences
III. Conclusion
1. About the theory Free flow of
information
Reflected Western's antipathy to state regulation
of media.
Part of free market discussion designed after
bipolar world
Assisted the West in advertising their goods and
expanding Western media influence on global
markets
2. About the role of Free flow of
information in ICs practice
Media acquired a dramatic level of power and
influence New media for IC, communication
satellites, cellular phones, computers and
Internet made the free flow of information
regular.
Thank you!