INTRODUCTION-KINGFISHER AIRLINES Kingfisher Airlines is a private airline based in Bangalore, India. Kingfisher Airlines started its operations on May 9, 2005, with a fleet of 4 brand new Airbus - A320, a flight from Mumbai to Delhi to start with. The airline operates on domestic as well as international routes, covering a number of major cities, both in and outside India. In a short span of time, Kingfisher Airlines has carved a niche for itself in the civil aviation industry.
Kingfisher engaged earlier in the following business Scheduled Air Transport Services Scheduled Air Transport Services Commercial Airline Business Ground handling services
Training academy Merger Motive Vijay Mallaya had a vision His successful Kingfisher Airlines had completed a merger agreement with low cost carrier airlines Deccan Aviation on May, 2007. With this deal he planned to become the dominant low cost carrier in the country INTRODUCTION-DECCAN AVIATION Deccan Aviation, promoted by Capt. G.R. Gopinath, Capt. K.J. Samuel and Capt. Vishnu Singh Rawal.
It was initially incorporated as a private limited company on June 15, 1995 in Karnataka with the main object of pursuing chartered aviation services both for commercial and non commercial purposes in India and to provide all aviation related services.
It was converted into a public limited company in 2005.
Deccan Aviation-Mission To demystify air travel in India by providing reliable low cost and safe travel to the common man by constantly driving down the air fares as an ongoing mission Deccan was engaged in earlier in the business Scheduled Air Transport Services Scheduled Air Transport Services Commercial Airline Business Non -Scheduled Air Transport Services Scheduled Air Transport Services Charter Services Operations Market share data Airline Percentage Indian Airlines 28% Jet Airways 35% Air Sahara 12% Air Deccan 11% King Fisher 6% Spice Jet 5% Others 3% Total 100% Kingfisher & Air Deccan Merger- Key Features On 1 st June 2007, the Board of Air Deccan approved the allotment of equity share of 26% to UB group & its nominees. The shares were allotted at Rs.155 per share approximately a 10% premium for the current market price (CMP). The UB group made the money in two phases: Rs.150 Crore as initial investment & Rs396 Crore at the on or before the end of June. Once the investment process is complete, the UB group will become the single largest share holder in the Deccan Aviation ltd. UB group will make an open offer to acquire minimum 20% to all shareholders of Deccan aviation at a price of Rs.155.
The Kingfisher-Air Deccan group will be the largest domestic airline with a fleet of 71 aircraft including 41 Airbus aircraft and 30 ATR aircraft. For the near future, Kingfisher will continue to serve the corporate and business travel segment while Air Deccan will focus on serving the low fare segment but with improved financial prospects for both carriers. Kingfisher Airlines and Air Deccan will, henceforth, work very closely together to exploit the significant synergies that exist in the areas of operations and maintenance, ground handling, vastly increased connectivity, feeder services, distribution penetration etc.
Kingfisher & Air Deccan-Merger Advantage The fresh equity capital will allow the Deccan to pay the loans & to fund various infrastructure projects. Reduction of cost by sharing infrastructure The merger ensures that Kingfisher does not need to invest more in infrastructure or in spare planes. The combined share of the two carriers will increase the Market share. As per the existing laws Kingfisher Airlines would not be able to operate on international routes until 2010. However Air Deccan would be eligible from the second half of next year as its five-year ceiling is coming to an end.
Kingfisher & Air Deccan- Synergies
Operational Synergies o Kingfisher and Air Deccan have exactly the same fleet of aircraft, the same equipment in terms of engine, in terms of brakes and in terms of avionics. o The airlines will achieve perfect synergies in the backend while preserving the front-end and that will enable both Deccan and Kingfisher to be profitable. o Apart from ground handling synergies, there is a whole host of items where duplication is completely unnecessary and can now be avoided.
Infrastructure Synergy o Kingfisher and Air Deccan will now be able to access ground infrastructure at 65 airports, of which more than 28 are common to both the set ups. o The new entity will have over 71 aircraft.
Route Synergy o On the most lucrative of routes, New Delhi-Mumbai, that on its own accounts for more than half of India's 33 million passenger traffic, the two carriers will now account for a total of 155 flights.
o According to Dr.Mallya kingfisher is considering swapping or switching in coordination with each other to rationalize the fleet structure.
Investment synergy
o Both airlines have orders for about 90 aircraft currently placed with European aircraft major, Airbus Industries.
o Kingfisher has placed orders for new aircrafts at higher prices as compared to Air Deccan. 7:3 Swap ratio for kingfisher & Deccan merger The Kingfisher Airlines-Deccan Aviation merger swap ratio has been fixed at 7:3. Deccan Aviation's name will be changed to Kingfisher Airlines and the merger will be effective from April 1, 2008, subject to statutory approvals. The Deccan-Kingfisher combine commands a market share of just over 29.3 per cent (source: DGCA) and accounts for 50 per cent of deployed capacity in the south. Deccan Losses For the quarter ended December 31, 2007, Deccan posted a net loss of Rs 190.86 crore (Rs 1.91 billion) on revenues of Rs 567.63 crore (Rs 5.68 billion). Kingfisher had posted a loss of Rs 575.8 crore (Rs 5.76 billion) in FY07, on a turnover of Rs 1,553 crore (Rs 15.53 billion) and it is believed that the airline has accumulated losses of about Rs 1,200 crore (Rs 12 billion), which amounts to a negative net worth of Rs 385 crore (Rs 3.85 billion). Deccan shares lost 1.81 per cent on the Bombay Stock Exchange to close at Rs 173.90. Looking Beyond. The merger of Kingfisher with Deccan Aviation will allow Kingfisher to fly overseas from May when Deccan completes five years of existence.
This is important as markets like the Gulf region can be lucrative, particularly when there's excess capacity in the home market. Are these Airlines Mergers Working????
The answer is NO
Mars vs venus. Raise in fares. Both loss making entities. o First Reason is Subjectivity: The business investor cant resist such a glamorous business.
o The second Reason is objectivity: Pricing pressure exerted by other low cast carriers (LCC)
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