Professional Documents
Culture Documents
Introduction
Strategy
Choice of objectives
Formulation of policy
Attainment of objectives
MERCK
Modern Mission Statements
"To make people happy."
No cynicism
Nurturing and promulgation of "wholesome
American values"
Creativity, dreams and imagination
Fanatical attention to consistency and detail
Preservation and control of the … "magic“
Which Organization?
Strategy Making Tasks:
Convert to Measurable Objectives
Strategic vs. Financial
Long-range vs. Short-term
Challenging but Achievable Test
What Will Conditions Allow?
What Results Indicate Success?
What Is the Capability with a Push?
Strategic Intent
Strategy Making Tasks:
Craft a Strategic Plan
Objectives at All Management Levels
Corporate Strategy
Business Strategy
Functional Strategy
Operating Strategy
Uniting the Strategy Making Effort
Top-down Process
Factors that Influence Strategy
Industry Attractiveness
SWOT
Beliefs and Ambitions of Managers
Company Culture
Societal and Political Influences
Regulatory and Legislative Actions
Strategy Making Approaches
Board of Directors
Approaches
Chief Architect
Delegation
Collaborative
Corporate Intrapreneur
Comparing Approaches
Tests of a Winning Strategy
Goodness of Fit
Competitive Advantage
Performance