The document discusses Procter & Gamble (P&G), a large American consumer goods company. It provides details on P&G's history, brands, market share, competitors and marketing strategies. P&G was founded in 1837 and is headquartered in Cincinnati, Ohio. It manufactures a wide range of consumer goods across several categories like fabric care, home care, beauty care, baby care and health care. The document outlines P&G's vision, mission, objectives, goals and marketing mix approaches. It also discusses the company's competitors, including Unilever and Johnson & Johnson, and analyzes P&G's strengths, weaknesses, opportunities and threats.
The document discusses Procter & Gamble (P&G), a large American consumer goods company. It provides details on P&G's history, brands, market share, competitors and marketing strategies. P&G was founded in 1837 and is headquartered in Cincinnati, Ohio. It manufactures a wide range of consumer goods across several categories like fabric care, home care, beauty care, baby care and health care. The document outlines P&G's vision, mission, objectives, goals and marketing mix approaches. It also discusses the company's competitors, including Unilever and Johnson & Johnson, and analyzes P&G's strengths, weaknesses, opportunities and threats.
The document discusses Procter & Gamble (P&G), a large American consumer goods company. It provides details on P&G's history, brands, market share, competitors and marketing strategies. P&G was founded in 1837 and is headquartered in Cincinnati, Ohio. It manufactures a wide range of consumer goods across several categories like fabric care, home care, beauty care, baby care and health care. The document outlines P&G's vision, mission, objectives, goals and marketing mix approaches. It also discusses the company's competitors, including Unilever and Johnson & Johnson, and analyzes P&G's strengths, weaknesses, opportunities and threats.
Ayesha Baig (08) Bushra Malik (11) Maryam Salam (13) M. Shuja Kaleem (21) OVERVIEW Procter & Gamble(P&G) is a fortune 500 American Multinational Corporation Headquarter in Downtown Cincinnati, Ohio USA. Manufactures a wide range of consumer goods. In 2012, P&G recorded 85.6 billion $ in sales. Fortune magazine ranked P&G at fourth place of the Worlds most admired companies list , which was up from sixth place in 2011. According to the Nielsen Company in 2007 P&G spent more on US advertising then any other company. TAG LINE STRATEGIC PLANNING AND MARKETING PROCESS Companys Vision Companys Mission Objectives & Goals Business portfolio SBUs SWOT and TOWS analysis
VISION STATEMENT MISSION STATEMENT We will provide products & services of superior quality & value that improves the life of the worlds consumers now & for generations to come. As a result consumers will reward us with leadership sales, profit & value creation, allowing our people, our stake holders & the communities in which we live & work to prosper. Company Product Oriented Definition Market Oriented Definition Procter & Gamble
We discover meaningful insides into what consumers needs and wants. Be, and be recognized, as the best consumer products and services company in the world. MARKET ORIENTED MISSION OBJECTIVES To build existing core businesses into stronger global leaders. To grow leading brands in big countries, winning customers. To develop fast growing higher margin with global leadership potential. To regain growth momentum rate & leadership in Western Europe. To drive growth in key developing markets. GOALS Think globally act locally. Build major global brands through strong programs based on local understanding. Improve the environmental quality of its products, packaging and operations around the world. Produce quality products at very competitive costs. Build superior relationships with all the parties who contribute to fulfilling their corporate purpose, including their customers, suppliers, universities and government. BUSINESS PORTFOLIO ESTABLISHMENT: P&G is an American Global Corporation based on manufacturing a wide range of consumer goods, it was founded on October 31, 1837, headquartered in Cincinnati, Ohio, USA. As of 2011, P&G is the 4 th largest company market capital, 14 th largest by profit and 6 th in Fortunes most admired companies list. COMPANY TYPE: Public Type. BRANDS: P&G offers a variety of brands. P&Gs existing products grows through innovations and renovations while maintaining a balance in geographic activities and product lines. The companys priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives.
SBUs Fabric cleaner and care at its best. A moisturizing bar soap enriched with perfumes of French inspiration that leaves your skin feeling fresh soft and sensual It offers an array of skin- care & beauty products that provide multiple benefits designed for women of all ages SBUs (Cont.) Change your look every season everyday. Theres an Herbal Essence right for you. Pampers has products to help your little one stay clean and comfortable . Safeguard is the No. 1 anti- bacterial soap worldwide. It is designed to provide germ protection for the whole family Pictorial Representation of P&Gs Products SWOT STRENGHT Strong social and corporate image of P&G Strong financial position of the company. More concern towards total quality management. P&Gs good relations with the suppliers. Devoted employees. Well established and renowned distributors. WEAKNESS Online media and leadership. Dependency Unwilling to serve low- income market. Price is especially very high towards lower income group. Missing opportunities.
OPPORTUNITIES Diversification. Capitalizing on online media. Environment concern. High urbanization. THREATS Competition. No new innovation. Government regulation. Inflation. TOWS INTERNAL/ EXTERNAL S- STRENGTH Innovative products Professional management. Diverse product line- up. Plans for acquisition.
W- WEAKNESSES Lack of direct marketing Lack of new media marketing channels. Dependency on few major product categories. O- OPPORTUNITIES Expanding marketing strategies. Undifferentiated rival products Consumer demands. Niche markets. S-O STRATEGIES Develop new products to target niche markets. Utilize managerial competencies for aggressive marketing strategies to attain competitive advantage. W-O STRATEGIES More focused marketing strategies. Liaison with good distributors to increase online sales. Utilize niche markets rather to depend upon few product categories. T- THREATS Price competition. Regulations. Rival competitors. S-T STRATEGIES Utilize buying volume to put pressure on competitors. Continue product diversification to offset increased chances of competitor entry. W-T STRATEGIES Develop good partnership with internet consumer product goods distributors to increase sales. THE BCG MATRIX ST RS MA?K $ COW D G MICRO MACRO MARKETING ENVIRONMENT MARKETING ENVIRONMENT MARKETING THE COMPANY SUPPLIERS MARKETING INTERMEDIARIES COMPETITORS PUBLICS CUSTOMERS MICRO ENVIRONMENT Unilever is one of the biggest competitor of P&G. Johnson & Johnson is the second largest competitor of P&G Loreal is P&Gs competitor in beauty products. MARKET COMPETITORS MARCO ENVIRONMENT COMPANY DEMOGRAPHIC ENVIRONMENT ECONOMIC NATURAL TECHNOLOGICAL POLITICAL CULTURAL Demographic Environment The study of human population in terms of size, density, location, age, gender, race, occupation and other statistics DEMOGRAPHIC ENVIRONMENT OF SAFEGUARD 5 to 20 AGE Male Female GENDER Middle Class CLASS THE DEMOGRAPHIC ENVIRONMENT THE DEMOGRAPHIC ENVIRONMENT 10,000 & onwards INCOME Patients Athletes LIFE STYLE School going students OCCUPATION MARKETING MIX OF ARIEL PRODUCT PRICE PLACE PROMOTION 4Ps PRODUCT STRAREGY:
Product classification, service consumer products Product diversification, forms ,features , performance ,reliability Superior technology. PRICING STRATEGY :
Optional featuring strategy Product line strategy Cost plus pricing Competitive pricing Distribution pricing PLACE: In store placement strategy Rural penetration Strategic location of warehouse Already strong link in urban areas PROMOTION STRATEGY: Media Radio Newspapers Hoardings Consumer promotion P&G STRATEGIES HIGH TECH PRODUCTION HIGH TECH MARKETING HIGH TECH FINANCE HIGH-TECH PRODUCTION Innovation Market Leader HIGH-TECH MARKETING Variety Product Management Customer Relationship HIGH-TECH FINANCE Technology Innovation Technology Development THE MARKET SEGMENTATION Grooming Segment Fabric Care & Home care Segment MARKET SEGMENTATION Snacks And Pet care Segments Fabric Care And Home Care Segments Baby Care And Home Care Segments MARKETING PHILOSOPHIES P&G ADOPTED CONCLUSION PROCTER & GAMBLE is one of the largest consumer products company in the world. The P&G is very big in the area of consumer goods. One of the leading company of household products in the world. Among its products which fall into the main categories of fabric care, home care, beauty care baby care, family care, health care and snacks. P&G is one of the most aggressive marketers and is the largest advertiser in the world. It is responsive that we should come up with more profitability with more products. We came to know about Products, price, quality, features. P&G company will come up with more innovative products. Lastly we conclude that P&G is one of most leading consumer product company in the world.