- About The Product - About The Brand - Advertising Agency - About The Advertisement - Advertisement - Interpretation
2 GROUP 3 ABOUT THE PRODUCT Name: Grey Goose Vodka Country Of Origin : France Introduced: 1997 in US Slogan: The Best Tasting Vodka Variants: L'Orange, Le Citron, La Poire, Cherry Noir Price In India(750ml): Rs.4800/- 3 GROUP 3 ABOUT THE BRAND
Grey Goose was established in 1996 by Sidney Frank.
Bacardi bought Grey Goose in 2004 for $2.2 billion.
Grey Goose boasts an 80% value share in the super-premium vodka market.
4 GROUP 3 In the world spirits championship it is the only beverage that has won a platinum medal.
Its tagline- Best Tasting Vodka In The World is given to it by Best Tasting Institute Inc.
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In MIAMI, Aug. 29 GREY GOOSE(R) Vodka, the "World's Best Tasting Vodka" announced the launch of its new campaign Discerning Taste
Grey goose prides itself on masterful planning, noble tradition, exacting standards, premium ingredients and a brilliant vision for redefining world spirits.
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7 GROUP 3 What Distinguishes Grey Goose? USP : The first luxurious malt beverage that caters to the flavors and lifestyle of sophisticated adults.
Origin of Perceived Value: Premium Ingredients under guidance of Matre de Chai Five-Step Distillation Process
8 GROUP 3 When asked students in a survey if they were going to a party and had to buy a bottle of vodka for the host which would you buy?
22.5% said they had take a bottle of grey goose as it CLASSY and what CELEBS and RICH people drink.
9 GROUP 3 Target Market of Grey Goose Vodka
Wide range of sophisticated men and women who enjoy expensive alcoholic beverages and are normally in the age group of 23 35 years.
They are either highly qualified adults or corporates. 10 GROUP 3 @ RADICLE MEDIA @ Radicle Media is a global studio founded in 1993 by Jon Kamen and Frank Scherma.
In 2010 it became a part of Fremantle Media Ltd. with offices in New York, Los Angeles , London, Berlin , Sydney and affiliated agencies in Paris.
11 GROUP 3 The company has produced award-winning and critically acclaimed projects in a variety of media like films commercials.
The company produces traditional campaigns for global brands and clients like Adidas, American Express , Apple, Coca - Cola, Google etc.
Grey Goose Vodka won the One Show Entertainment Award in 2011.
12 GROUP 3 GROUP 3 13 About The Advertisement Ad was Launch in August, 2007 with the Partnership of the US open .
These were a series of the Ads that bought up the US open attendance to 6000,000 which was the highest ever.
ADVERTISEMENT 14 GROUP 3 Blue in a world of grey hooks you right into the main product of the ad. The game of Golf is a hard game, but the better prepared you for something, the more confident you are. MATT KUCHAR 15 GROUP 3 We see a player focused in the game trying to make a decision on how best to play the stroke.
The precision used in playing golf is the same precision needed to make a grey goose drink.
The real reason for playing golf is not the game itself but the game of politics and strategy to get a deal signed. SUBLIMINAL MEANING 16 GROUP 3 We see a couple of colleagues high five at the end of a game well played which signifies a well brokered deal. The round of applause and the handshake too signify the Success Of The Game parallel to that of Golf.
Also one good round deserves another implies that after the deal is brokered one celebrates with A Glass Of Grey Goose like a Champaign.
17 GROUP 3 BY SUKRITI SARAFF (1223) MEETIKA MALHOTRA (1214) AKSHAY SHARMA (1203) 18 GROUP 3
In Re The Sire Plan, Inc., Laguardia Hotel Sire Plan, Laguardia East Sire Plan Hotel, Inc., Debtors. Albert Mintzer v. Lazarus Joseph and David I. Shivitz, Trustees, 332 F.2d 497, 2d Cir. (1964)