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GREY GOOSE VODKA

- The Worlds Best Tasting Vodka


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ROADMAP

- About The Product
- About The Brand
- Advertising Agency
- About The Advertisement
- Advertisement
- Interpretation


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ABOUT THE PRODUCT
Name: Grey Goose Vodka
Country Of Origin : France
Introduced: 1997 in US
Slogan: The Best Tasting Vodka
Variants: L'Orange, Le Citron,
La Poire, Cherry Noir
Price In India(750ml): Rs.4800/-
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ABOUT THE BRAND

Grey Goose was established in
1996 by Sidney Frank.

Bacardi bought Grey Goose in
2004 for $2.2 billion.

Grey Goose boasts an 80% value
share in the super-premium vodka
market.

















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In the world spirits championship it is the
only beverage that has won a platinum
medal.

Its tagline-
Best Tasting Vodka In The World
is given to it by Best Tasting Institute Inc.

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In MIAMI, Aug. 29
GREY GOOSE(R) Vodka, the
"World's Best Tasting Vodka"
announced the launch of its new
campaign Discerning Taste

Grey goose prides itself on
masterful planning, noble tradition,
exacting standards, premium
ingredients and a brilliant vision for
redefining world spirits.



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What Distinguishes Grey
Goose?
USP : The first luxurious malt
beverage that caters to the flavors
and lifestyle of sophisticated adults.

Origin of Perceived Value:
Premium Ingredients under
guidance of Matre de Chai
Five-Step Distillation Process


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When asked students in a survey
if they were going to a party and had
to buy a bottle of vodka for the host
which would you buy?

22.5% said they had take a bottle of
grey goose as it CLASSY and what
CELEBS and RICH people drink.

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Target Market of Grey Goose
Vodka

Wide range of sophisticated men and
women who enjoy expensive alcoholic
beverages and are normally in the age group
of 23 35 years.

They are either highly qualified adults or
corporates.
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@ RADICLE MEDIA
@ Radicle Media is a global studio founded in
1993 by Jon Kamen and Frank Scherma.

In 2010 it became a part of Fremantle Media
Ltd. with offices in New York, Los Angeles
, London, Berlin , Sydney and affiliated agencies
in Paris.


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The company has produced award-winning
and critically acclaimed projects in a variety of
media like films commercials.

The company produces traditional campaigns
for global brands and clients like Adidas,
American Express , Apple, Coca - Cola, Google
etc.

Grey Goose Vodka won the One Show
Entertainment Award in 2011.



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About The Advertisement
Ad was Launch in August, 2007
with the Partnership of the US
open .

These were a series of the Ads
that bought up the US open
attendance to 6000,000 which was
the highest ever.


ADVERTISEMENT
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Blue in a world of grey hooks you right into the main product of the ad.
The game of Golf is a hard game, but the better prepared you for something, the
more confident you are.
MATT KUCHAR
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We see a player focused in the game
trying to make a decision on how best
to play the stroke.

The precision used in playing golf is
the same precision needed to make a
grey goose drink.

The real reason for playing golf is not
the game itself but the game of politics
and strategy to get a deal signed.
SUBLIMINAL MEANING
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We see a couple of colleagues high five at
the end of a game well played which
signifies a well brokered deal. The round of
applause and the handshake too signify the
Success Of The Game parallel to that of
Golf.

Also one good round deserves another
implies that after the deal is brokered one
celebrates with A Glass Of Grey Goose like
a Champaign.

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BY
SUKRITI SARAFF (1223)
MEETIKA MALHOTRA (1214)
AKSHAY SHARMA (1203)
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