AD-Times

2013-15
In India, since 1910
Seventh largest lubricant market in the world
Sixth largest automotive lubricant market
Price Sensitive Market
Major Segments:


Sales Share
Market Growth
(FY 2008- FY 2012)
Key Market
Players
Automotive
60%
18.6%
Castrol, IOC
Bharat Petroleum
Hindustan Petroleum
Industrial
40%
17.7%
PSUs
Castrol
Shell
Global Brand of Industrial and Automotive Lubricants
Public limited company with 71.3% of its paid up capital held by BP
one of the worlds largest energy companies.
Operates in more than 56 countries.
Two brands - Castrol and BP
Second largest player in the Indian lubricant Industry with a market
share of around 25%.
Market leader in the Retail Automotive lubricant segment



5
Manufacturing
Plants
270
Distributors
70,000 Retail
Outlets
OUR VISION AND OUR MISSION

"We will, sustainably, enhance the profitability of our customers by
developing innovative products and services offers. As a result, we will
become the manufacturing partner of choice within the Equipment
Manufacturing and Industrial Maintenance market spaces.

HSE health, safety and the environment
Integral to our offer
Leading the industry by example
Contributing to raising health & safety standards at our customers
premises
Managing the environmental impact of our activities

Our HSE aspirations : No accidents, no harm to people, no damage to the
environment
Passionate People
Most valuable
asset - People
Strong Brands
Enduring relationships
Partnerships
with
Customers
OEMs
Employees
Continuous Innovation
Product
technology
Channel
Development
Advertising
Business
Process
Consumers
trust
respect
call their own
Initiatives:
Road safety Programs
Khushali - Protection
leading to prosperity
Suraksha Yojna-Accidental
insurance policy

Castrol ke Anmol Ratan:
Enduring partnerships
with leading automotive
OEMs
Sports Sponsorships:
Offered sports
sponsorships, as a
means to connect with
its target audience.
Channel Promotion
Schemes:
Castrol Financial
Assistance Program
Castrol Customer
Retention program
Castrol Marketing
programs
Castrol has historically been associated with various sports sponsorships, as a
means to connect with its target audience

MotorSports: Main Sponsor of World SuperBike Racing

Cricket:
Official Performance Partner of ICC till 2015 ICC Cricket World Cup (2010)
Launched The Castrol Cricket Index - dynamic indicator of the overall
performance of the cricket team.

Rugby: In 2011, sponsored Australian National Rugby Union Team
Football: global sponsorship activities to football in 2008 and your Company
leveraged this association during the 2010 FIFA
World Cup

Castrol metal working fluids and cleaners
Corrosion preventives and lubricants
Oils - Cylinder oils-crosshead, crankcase oils-crosshead, truck
piston engine oils, hydraulic oils, gear oils, compressor oils,
turbine oils, refrigeration oils, emulsifiable oils multi-grades, heat
transfer oils
Grease
Castrol Pitstop
Castrol Bike Point

Products range of more than 100 products has around30 high selling
products.
Petrol Stations
Wholesale Distributors
Lube Oil Shops
Auto Spare Shops
Authorized Service Stations
Garages
Rural & Agricultural dealers
Super Markets

Retail Outlets have transformed
Indian Automotive Industry into
FMCG sector


Castrol enjoys unprompted brand awareness of
92%

First and at that time the only lubricant
manufacturer in India to advertise and
promote engine oils.

Engaged audience with Did You Know series
of advertisements in the late 1980s

With Sachin Tendulkar as a brand
ambassador, the company tries to create
loyalty among consumers who are concerned
about performance and delivery

Other Brand Ambassadors:
Rahul Dravid
John Abrahim

POLITICAL
Political uncertainties leads to low Lubricant demand.
Hydrocarbon vision 2025 implemented with a goal in mind.
Depleted energy resources, new in search .

ECONOMIC
India is 5
th
largest consumer of energy in the world.
Depreciation of rupee leads to high cost of import.
Lower industrial production growth due to high input costs, sustained inflation and
steady hike in domestic interest rates.

SOCIAL
High population; high demand.

TECHNOLOGICAL
Reduction in harmful emissions and fuel used pose challenges
Developing strategic storage facilities at identified locations.
Exploring alternate sources of Energy, including Coal Bed Methane, gas hydrates, etc
Improving the recovery of oil from existing fields through methods such as Enhanced Oil
Recovery (EOR) and Increased Oil Recovery (IOR)
Construction of Major Pipelines.


Strengths:
1. Rising Commercial Vehicle Industry
2. Major Player
3. Leading brand in Retail Sector
4. Technology
5. Initiatives &marketing skills
Weakness:
1. Rupee Depreciation
2. Inflation in fuel prices
3. Lower GDP
Opportunities:
1. Growth in Economy
2. Franchisee Stores
3. Increase in sales of passenger
cars and two-wheelers
Threats:
1. Entry of Small &global players
2. Volatility in input costs
3. Longer oildrain intervals
The name Castrol is derived from the words Castor and Oil
The Castrol brand, first marketed in 1909, was a blend of mineral
and vegetable (castor) oils, specifically designed for automobile
and aviation engines
Charles Wakefield was one of the first marketers in the modern
sense, using publicity and promotion to bring Castrol products
and their achievements to the attention of the world
Wakefield Oil was used to manufacture cricket bat oil in the
1920s and 1930s
Castrol continues its near-century old links with cricket through
sponsorships of Rahul Dravid, Adam Gilchrist and the Castrol
Awards for Cricketing Excellence

Castrol launched new generation grinding fluids product
designed for high speed - based on the latest generation of EHVI
hydrocracked oils and technology performance additives.

Castrol also commenced marketing of Aviation lubricants in India
during the fourth quarter of 2011 and its focus will be to nurture
and grow this business going forward.

Castrol has launched products such as Subsea solutions, to
further consolidate its market share in the offshore drilling
segment.

Rashmi Joshi appointed as an additional director of the company
with effect from august 01, 2013.

Also decided to appoint Rashmi joshi as a whole time director of
the company designated as director - finance with effect from the
august 01, 2013

Mr. Biajy Kamath, designated as whole time director- supply chain
has resigned as a director of the company with effect from the
close of business hours on July 31, 2013

Castrols Industrial Business entered into a strategic alliance with
ACE Micromatic Group the largest CNC machine tool
manufacturers in India (2011).


1. Procedure followed by company:
-GD-PI Rounds for seclection

2. Topics for GD
- Is customer loyalty a thing of the past
- Is Brand Ambassador necessary for endorsement

3. A brief glimpse to the interview
-Interview based on work-ex as to what I had learn there; profile at work; relate
work-ex with academics, 4Ps for Castrol; ethics and stability checks.

4. Project offered during Summers
- Sales in Delhi (One of the most premium projects offered by Castrol to summer
interns in this year)

5. Any other information
- Castrol has an excellent work-culture. They are subsidiary of British Petroleum and
are excellent paymasters (for final converts). They lay very strong emphasis on safety
and have lot of rules regarding the same.