Slideshare Search

Engine Optimization
(SEO) Tips
Gaurav Kakkar (HCL
Technologies)
@gkakkar82
Steps for Slideshare SEO
Optimization
SlideS
hare
Docu
ment
SlideS
hare
Docu
ment
Optim
ize
Docu
ment
Title
Optim
ize
Docu
ment
Title
Optim
ize
docu
ment
Conte
nt
Optim
ize
docu
ment
Conte
nt
Tag
the
Docu
ment
Tag
the
Docu
ment
Lever
age
Social

Shari
ng
Lever
age
Social

Shari
ng
Embe
d
Docu
ment
on
Blogs
Embe
d
Docu
ment
on
Blogs
se
Long
Tail
!e"#
ords
se
Long
Tail
!e"#
ords
Trans
cript
the
Docu
ment
Trans
cript
the
Docu
ment
Optimize the document title and content$
The most important factor which contriutes to ranking of
!ocument is title of the !ocument" The title of the !ocument is
represente! in the url of the !ocument which is uploa!e!"
Google an! other search engine give high weight age to the #$L"

Getting i!eas of ke%wor!s to e use! in the
!ocument& 'ou can use Google ke%wor!s planner (
http&((www"google"com(sktool ) to )n! out the relevant ke%wor!s
which can use! in the title of the !ocument
Step % & '$ Title SEO Optimization (%(')
Optim
ize
Docu
ment
Title
Optim
ize
Docu
ment
Title
Optim
ize
docu
ment
Conte
nt
Optim
ize
docu
ment
Conte
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Step % & '$ Title SEO Optimization
('(')
)or e*ample$ * recentl% presente! at +change
management, conference an! thought of uploa!ing the same
!eck for the people who coul! not atten! the session" The topic
of presentation was + strategies for successful clou! a!option, *
looke! for relevant ke%wor!s an! foun! out that +Cloud
Change ,anagement- as long tail ke%wor! an! optimi-e! the
!ocument for that
Optim
ize
Docu
ment
Title
Optim
ize
Docu
ment
Title
Optim
ize
Docu
ment
Conte
nt
Optim
ize
Docu
ment
Conte
nt
Step .$ Long tail !e"#ords
se Long tail /e"#ords$ Long.tail ke%wor!s are
longer an! more speci)c ke%wor! phrases that visitors are more
likel% to use when the%/re closer to a point.of.purchase" Tr% to
use long tail ke%wor!s in the title" 0out 123 of search 4ueries
which Google receives contains more than three ke%wor!s an!
moreover" Long tail ke%wor!s have etter conversion rates"
These ke%wor!s shoul! also e use! in the content of the
!ocument" 5o not force )t the ke%wor!6 the 7ow shoul! e
natural
se
Long
Tail
!e"#
ords
se
Long
Tail
!e"#
ords
Step 0$ Transcript the document
Transcript the document$ *n or!er to enale
crawling of the !ocument % search engine6 it is ver% important
to transcript the !ocument" 8li!eshare contains automaticall%
transcripts the wor! 6 p!f6 ppt ut infographics an! picture
content shoul! e transcript"
Trans
cript
the
Docu
ment
Trans
cript
the
Docu
ment
Step 1$ Tag the document
Tag the document& 8li!eshare allows %ou to use 22
tags for the !ocument" *t is sometime !i9cult to )n! out the
relevant tag ut !o not worr%6 Google ke%wor! planner is the
est option which will give %ou the i!eas to tag the !ocument"
e natural
Tag
the
docu
ment
Tag
the
docu
ment
Step 2 $ Embed document on
blog
Embed the
document& 8li!eshare
provi!es an important
feature of hosting the
!ocument on an% we
propert%" *t can e log6
wesite etc" :ven Linke!*n
pro)les allows %ou to
eme! the 8li!eshare
!ocument" The ene)ts is
that it helps in promoting
the !ocument an! thus
improves the ranking
Embe
d the
Docu
ment
Embe
d the
Docu
ment
Step 3 $ Leverage Social
Sharing
Leverage social
sharing$ *t is ver%
important to promote the
!ocument among the groups
on social me!ia channel
where it can receive goo!
engagement in terms of
numer of clicks 6 !ownloa!s
an! share" 8earch engine
counts the engagement
receive! in ranking the
!ocument" 8li!eshare itself
allows users to tweet6 share
the !ocument on ;aceook or
Linke!*n
Leve
rage
Soci
al
Shar
ing
Leve
rage
Soci
al
Shar
ing
<
Thanks=
Contact
at
@gkakkar82