*Pantry Audit

Brand Product
AMUL Butter
AMUL Ghee
AMUL Cheese
AMUL Yoghurt
BRITANNIA Marie Gold
LIPTON Tea
MAGGIE Ketchup
MAGGIE Noodles
NESCAFE Coffee
NUTELLA Choco Spread
PARRY Sugar
PILLSBURY Wheat Flour
PILLSBURY Cake Mix
SCROTCH BRITE Scrub
SUNFEAST Pasta
TATA Salt
WIM Washing Bar
WIM Washing Liquid
Coffee Nescafe Gold
Tea Twinings English/Earl Grey
Malt based Beverage Horlicks
Spices and Condiments Catch/Keya/Everest
Sugar Parry's Pure
Wheat Flour Pillsbury
Ragi Dhanyam/Annai Organic
Brown Rice (Hand-Pounded) Dhanyam/Annai Organic
Basmati Rice India Gate
Butter Nutralite
Cheese The Laughing Cow
Ghee Amul
Oil (Sunflower) Saffola
Cooker cake mix Pillsbury
Tomato Ketchup Heinz
Chilli sauce Heinz
Chocolate spread Nutella
Oats Quakers
Cornflakes Kelloggs
Beverages
Groceries
*
* Elite society
*Family of Five
* Purchase different stocks at different periods
*Groceries Almost monthly
*Spice and Condiments Once in 3-4 months
*Quality matters; Not the price
*Very health conscious people
*Brand conscious as well!
*Although Indian, they savor European cuisines as much as Indian
*The mother makes the buying decisions. Decisions factored by
the choice of lifestyle.

HIGHLIGHTS

Upper Middle class family of 5 members: Father, Mother, Elder son of 12
years, Younger daughter of 7 years, and Grandmother

Purchase stock once a month from Grace Supermarket, Kodambakkam

Purchase in bulk, kids accompany mother and help make decisions
regarding certain brands

Quality is much more important than price; Willing to go for branded
expensive products too; Will go for repeated purchase of the same
products

Kitchen is maintained very well, and cleanliness is very important.
Fridge is well stocked as can be seen in the pictures below.
Salt/Sugar/Spices Grace Super market, Containers to store products for a month,
Maggi packets bought in bulk pack
Malt Beverages Horlicks/Bournvita
Coffee Narasu
Tea
Brooke Bond Red
Label/Tetley Tea
Chilli Powder/Spices Everest
Masala Oats Kellogs
Cornflaxes Kellogs
Sandwich Spread Fun Foods
Mayonnaise Fun Foods
Red Chilli Powder Catch
Sugar Parry's Pure
Biscuits
Brittania Marie
Biscuits
Chips Lays
Noodles Maggi
Orange Juice Rasna
Milkmaid Nestle
Lentils Grace Market
Ice cream Arun
Butter Aavin
Bread Brittania
Beverages
Spices and Condiments
Groceries
Inside
the
Fridge
HIGHLIGHTS

Loyola College HOD, Upper Middle Class

Purchases groceries from Nilgiris, and other basic items from Vijay
Superstore and other stores, nothing in particular

Purchase as and when needed, sole decision maker

Quality is much more important than price; Willing to go for branded
expensive products too; Will go for repeated purchase of some products;
hesitation to switch from one brand to another

Kitchen is stocked with ready to eat food, non-veg items which can be
incorporated for lunch and dinner dishes
Malt Beverages Boost/Horlicks
Coffee Nescafe
Tea Tetley Green Tea
Masalas Fresh/Grinded
Masala Oats Kellogs
Cornflaxes Kellogs
Olive Oil Imported
Toothpaste Pepsodent
Butter Amul
Sugar Parry's Pure
Vegetables
Kodambakam
market
Chilli Powder Everest
Curd Nestle
Orange Juice Rasna
Beverages
Spices and Condiments
Groceries