Big Think

Big-Think Strategy
Was made by Bernd. H. Schmitt
Thinking out of the box
Creating bold ideas and disruptive strategies
that change markets and make companies
competitive
Creative and visionary thinking

Big-Think Strategy
An opportunity to Learn, Explore and
Implement new & creative ways of approaching
business challenges, so that it can thrive as a
business.
Creative Vehicle to build meaningful
connections between company and their
business targets.
Think out of the box

Schmitt is really interested in helping firms
shake off the old focus on smaller, more
incremental products and projects and seek
new, disruptive thinking.
He distinguishes this by calling it Big Think as
opposed to Small Think. According to
Schmitt, the differences are that Big Think is:
About creativity and leadership
About Visionary leadership
About Bold ideas and actions
About integration across core ideas
About long term, lasting impact

Big Think vs. Small Think
6 tasks associated big think
1. Idea generation through brain-storming
2. Ideas classification
3. Evaluating ideas
4. Refining ideas
5. Executing the Big Think strategies
6. Monitor implementation

Objective for Big Think

Big think framework
Transcendence offers something far
beyond what has been expected.
Opposition offers something that seems in
contradiction to the expected order
(producing the Mini when the prevailing
auto choice was an SUV).
Essence is reducing to the indispensable
offering and having full control over those
indispensable factors.
Integration is bringing together concepts
that were considered mutually exclusive.
These actions provide the basis for choosing
which Big Think Strategy will work best in
your situation and competitive landscape.
the ability to engage and create dramatic
change as is described in this book. One
small quibble with the book is that it really
doesn't address the cultural changes that
would be necessary to make the types of
changes Schmitt suggests are possible
actually happen. Probably the largest barrier
to the types of ideas Schmitt promotes are
internal and bureaucratic. No CEO, no
matter how visionary or how passionate, can
overcome a conservative, slow moving, risk
averse team without dramatically impacting
the corporate culture.
some excellent examples of organizations
which have implemented a Big Think
strategy and have succeeded in
changing their business. It is a good book
for advocacy of innovation and
significant change for those firms mired in
small, incremental changes who are
rapidly losing ground to firms that are
more aggressive and willing to take on
more dramatic change