Professional Documents
Culture Documents
Competitive Position in
the Indian Branded
Apparel Market
Arvind Brands’
Competitive Position in
the Indian Branded
Apparel Market
Introduction
• Arvind Mills established in 1931 by the Lalbhai brothers of Ahmedabad.
• The year 1993 saw the birth of three new units- textile, telecom and
garments division.
• The garments division Arvind Brands Ltd was a Rs. 3.50 million
subsidiary of the parent brand Arvind Mills
• Saif Ali Khan appointed brand ambassador for the Newport brand in
2005.
Important segments.
Major players.
Basket of Arvind brand
Fabrics sourced from Arvind Mills.
Came with strategy to verticalize its operation
By setting up world class garmenting facilities
One stop shop service
Garment packages to domestic and international
customers
International licences of Lee, Wrangler, Arrow &
Tommy Hilfiger.
Segmentation of Home brand
Flying Newport Ruf n Tuf Excalibur
Machine
Launched 1980 1993 1997 1995
Urban
Sports
Focus on retail.
Outlook….
Ready-to-Wear as an augmentation of fabric
business.
Misjudged distributions.