SWOT

ANALYSIS
SWOT ANALYSIS
SWOT ANALYSIS is a tool for auditing
an organization and its environment.
It is the frst stage of planning and
helps marketers to fous on ke!
issues. SWOT stands for"
Strengths,
Weakness,
Opportunities and
Threats.
ST#$N%T&S
A frms strengths are its resoures and
apa'ilities that an 'e used as a 'asis
for developing a ompetitive advantage.
$(amples of suh strength inlude)
*. Your speialist marketing e(pertise.
+. ,atents.
-. Strong 'rand names.
.. A ne/0 innovative produt or servie.
1. Loation of !our 'usiness.
W$A2N$SS$S
The a'sene of ertain strengths ma!
'e vie/ed as a /eakness. 3or
e(ample0 eah of the follo/ing ma!
'e onsidered /eaknesses)
*. Lak of marketing e(pertise.
+. A /eak 'rand name
-. 4ndi5erentiated produts or
servies
.. Lak of patent protetion
O,,O#T4NITI$S
The e(ternal environmental anal!sis
ma! reveal ertain ne/ opportunities
as proft and gro/th.
Some e(amples of suh opportunities
inludes)
*. 6oving into ne/ market segments
that o5er improved profts.
+. An fulflled ustomer need.
-. Arrival of ne/ tehnologies
.. #emoval of international trade
'arriers.
T&#$ATS
7hanges in the e(ternal environmental
also ma! present threats to the frm.
Some e(amples of suh threats
inlude)
*. A ne/ ompetitors in !our home
market.
+. A ompetitor has a ne/0 innovative
produt or servie.
-. Ne/ regulations.
.. Inreased trade 'arriers.
Simple rules for suessful SWOT
Anal!sis
*. 8e realisti a'out the strengths 9 /eakness of
!our organization.
+. Anal!sis should distinguish 'et/een /here
!our organization is toda!0 and /here it ould
'e in the future.
-. Al/a!s anal!ze in relation to !our ompetition.
.. 8e speif.
1. 2eep !our SWOT short and simple. Avoid
omple(it! and over anal!sis.
:. SWOT is su';etive.
S O,,
O#%ANI<ATIO
N
$N=I#ON6$N
T
ST#$N%T&
S
W$A2N$SS$
S
O,,O#T4NITI
$S
T&#$ATS
O8>$7TI=$
The 'asi o';etive SWOT anal!sis is
to provide a frame/ork to re?et on
the frm@s a'ilit! to overome
'arriers A or threatsB and avail of the
opportunities emerging in the
environment.
SWOT ANALYSIS O3 T&$ WAT7&
INC4ST#Y
ST#$N%T&S

Wath industr! is gro/ing at the rate

of -DE ever! !ear.

As population is rising0 the /ath

market is also e(panding.

7ustomers are not ver! prie

sensitive as far as Fualit! /ath is
onerned.
W$A2N$SS$S

Not muh advertising is done '! the

/ath industr!.

No produt innovation /hat so ever.

3e/ num'ers of e(lusive sho/rooms

redues the onsumers aessi'ilit!
to the produt.
O,,O#T4NITI$S

In India the market is huge and

demand is unlikel! to hange.

,eople are using it as a fashion

aessor! /hih means more
demand for the produt.

Youth of India are far more 'rand

onsious than their suessors. That
an lead to the e(pansion of the
market for 'randed /athes.
T&#$ATS

6an! foreign pla!ers entering in the

rae.

6o'ile phones ating as su'stitute of

the /athes.

Inrease in the prie of the ra/

material like steel ma! inrease the
prie of the produt.
TOWS ANALYSIS
TOWS anal!sis is e(tremel! similar. It
simpl! looks at the negative fators
frst in order to turn them into
positive fators.
So use it as guide not a presription.