Professional Documents
Culture Documents
PRESENTED BY:
ANANT HOSKATTE
GURURAJ GOUDAR
LOKESH.N
The Experience of Karnataka
• Karnataka is the eighth largest state in Indian Union & is a veritable treasure
of tourist delight.
• Richly endowed with a fascinating mix of natural & man-made attractions,
palaces & forts with an aura of mystery, temples, which speak of rich
culture & tradition, beaches of golden sands, roaring waterfalls, green
meadows & dense forests.
• The State Government set up the KSTDC in 1971 to promote tourism in the
state by providing facilities to domestic & foreign tourists.
• Corporation has 2 divisions: (I) Transportation, and (II) Hotels.
• Corporation provides popular conducted & packaged tours to different tourist
spots in the state such as Belur, Halebid & Shravanabelagola, Nandi Hills,
Shivansamudra, Nagarhole, Bandipur, Dandeli, Jog Falls and Gokarna.
• Karnataka has a 320 km long coastline, dotted with numerous
beaches, that beckon invitingly those craving for some
respite, from the maddening grind of urban life.
The Experience of Karnataka (contd..)
Organization
• KSTDC faces intense competition from private hotels & the local private
travel agents.
• However the charges are lower compared to private hotels providing the
same amenities.
Social Obligations
•KSTDC provides discount for promoting tourism and at the same time serving
social obligations.
•Students are provided 10% concession.
•Facilities available in KSTDC hotels at different places in the state is as shown
in table:
Advertisement & Promotion
• During the year 1992-93, the Jungles Lodges & Resorts Ltd had sales
turnover of Rs 96.52 lakhs as against the previous year sales of Rs 71.48
lakhs.
• It also made a net profit of Rs 18.73 lakhs in March 1993.
• The Reserves & Surplus of KSTDC has amounted to Rs 352.44 lakh at the
end of March 2002, it was Rs 336.63 lakh at the end of March 2001.
Problems Faced by KSTDC
• Major problem for the corporation is the increasing overheads, due to the
partly political intervention.
• Further, the weak infrastructure (roadways & communication) is another area
of concern.
• Poor infrastructure reduces the fuel efficiency of the vehicles, resulting in
high operating costs.
• Level of motivation of the employees is also low.
•
Future Plans
• The Golden Chariot is the first luxury train of Southern India, an initiative of
the Department of Tourism, Government of Karnataka, India, in association
with Indian Railways.
• The train will be operated by Karnataka State Tourism Development
Corporation.
• The Golden Chariot has complete carpeted flooring.
• The coaches are named after the magnificent dynasties and empires that ruled
this South Indian state, Karnataka – Kadamba, Hoysala, Rashtrakuta,
Ganga, Chalukya, Bahamani, Adilshahi, Sangama, Shathavahana, Yadukula
and Vijayanagara.
• The 11 passenger coaches have each cabin fully equipped with amenities like
attached baths and plasma TV.
• Each room is provided with good storage space like cupboards to store
luggage, a side table in each room, reading desks in every room & an
electrical sockets in each room.
•
•
•
The Golden Chariot
• A business centre that helps one keep in touch with the outer world.
• 6 DVD Channels and 6 Satellite Channels that entertains ones journey back
in time.
• The bath area has all the facilities and required toiletries.
• The bedspreads are hand woven and made of silk.
• The two restaurants are designed in Belur and Hampi style catering to a
multi-cuisine delicacies catering to both vegetarians and non-vegetarians.
• Madira, the lounge bar designed is in Belur style with the finest collection of
wines and spirits.
• Soft music that soothes the mind is played in the background.
• An Ayurvedacentre, a spa and a state-of-the art gymnasium on the train
provides rejuvenation to the travellers.
The Golden Chariot
• The spa is equipped with all the necessary rejuvenating oils and a
masseur.
• The gymnasium has the latest equipments like the treadmill, cycle and
stepper.
• It has a changing room, steam bath, two shower rooms and a toilet.
•
•
The Passengers Cabins:
Restaurants
• Nalapaka & Ruchiare two restaurants on board The Golden Chariot. The cuisine
will be Indian & Continental. The guests are requested to take note of the
timings of the restaurants & bar when they are announced on the PAS.
• Nalapaka is named after a king and legendary chef from the times of the
Mahabharata, the great Indian epic. Ruchi, a name that means fine taste in
Sanskrit.
• A lot of care has been taken to ensure that world-class cuisine is served to the
guests on The Golden Chariot. All the ingredients are of the best quality to
ensure that they not only enjoy the food but also relish the experience.
• The Indian cuisine served on board originates from the land of Karnataka.
The Bar
• Madira, which means the nectar of the gods is an impressively stocked bar
on board The Golden Chariot.
• The guests are requested to take note of the fact that all consumables at the
Madira would be billed for.
• A Plasma TV has been placed in the bar.
• Entertainment System
• The Golden Chariot is equipped with a complete entertainment system.
• This includes 6 DVD Channels and 6 Satellite Channels. a) A
detailed listing of the movies and the timings would be
made available on board the train. b) Guests could make a
request at the business centre for the movies they'd like to watch during
the afternoon from the movie guide. c) A
fully loaded music library is also made available on board
d) The Golden Chariot is also stocked with books that have been
carefully sourced. Guests could read these books placed in all the
lounges of the coaches. Guests may also buy any of these books.
Wildlife resort
Make a SWOT
analysis for
KSTDC.
Strengths
• Good Coordination between
transportation and hotels.
• Hotels distributed all over Karnataka.
• Wild life tourism
• Operating since 1971
• Jungle lodges attracts foreign
tourists.
•
Weakness
• Lack of promotional strategies.
• Operating costs are increasing at a
faster rate.
• Level of motivation of the employees
is low.
• Low fuel efficiency of vehicles.
• Political intervention.
•
Opportunities
• Information network.
• Tie up with international players.
• Expansion plans.
• Numerous beaches, roaring
waterfalls
• Heli-tourism
•
•
Threats
• Competition from private players.
• Competition from other state tourism
boards like Kerala, Goa.
•
What steps can be taken by
KSTDC’s end to meet
infrastructural deficiencies?