Key Strategy for Business Units

Asia Accelerate
Long Term opportunities for
profitable Growth
Provide products that give
effective solutions to customers
savings and protection needs
High quality
Multi channel distribution
Providing Asset management
Expertise

United States Build on
Strength
Focusing on the increasing
number of aged population with
retirement plans
Balanced product Suite
throughout the economic cycle
Proper Operating platforms to be
streamlined for operational
efficiencies
Approach to pricing and Risk
Management to be conservative
and economic based
Asset Management
(M&G) Optimize
An environment were people are
fostered and talented individual
are retained
Business focused on providing
long term returns through active
investment management
Customized investment plans
which meet client ideas
Diversification by asset class,
client type, fund and investment
strategy and country

United Kingdom Focus
Selective participation
Capital discipline
Sustainable cash generation
Delivering value through cost and
persistency management; and Provision
of market leading with-profits
investment returns to our customers





US
Build on
Strength
Asset
Management
(M&G)
Optimize
UK
Focus
Asia
Accelerate
Source: Annual Report 2013
The group primarily operated through two business segments: insurance operations and asset management
operations but the group is structured around four main business units Prudential Corporation Asia, in US it operates
through Jackson National Life Insurance co, Prudential UK and M&G
Focus on
Customers
and
Distribution
Financial Performance of Group
Prudential Plc
HIGHLIGHTS
New Business Profit increased by 16% in
2013 compared to 2012 due to higher sales and
improved margins
IFRS operating profit increased by !7% in
2013 compared to 2012 due to stronger growth
in Asia and US
Operating profit increased by 29% compared
to 2012 due to higher new business profit
Business Unit Remittance increased by 12%
as compared to 2012

Source: Annual Report
2010 2011 2012 2013
New
Business
Profit
2028m 2151m 2425m 2843m
IFRS
operating
Profit
1823m 2017m 2520m 2954m
Operating
Profit
3702m 3981m 4313m 5580m
Business
Unit
Remittance
935m 1105m 1200m 1341m
Financial Performance of Business Units
Asia
HIGHLIGHTS:
New Business profit up 15%
IFRS profit up 16%
Exceeded the 2009 objective of
doubling both the metrics
Eastspring Investments the Asia
asset management business saw
net inflows of 1.6 billion United States
Source: Annual Report
2010 2011 2012 2013
New
Business
Profit
901m 1,076m 1,266m 1,460m
IFRS
operating
Profit
591m 774m 975m 1,075m
HIGHLIGHTS:
IFRS profit up 30% in 2013

2010 2011 2012 2013
New
Business
Profit
761m 815m 873m 1,086m
IFRS
operating
Profit
750m 675m 1,003m 1,302m
Financial Performance of Business Units
United Kingdom
HIGHLIGHTS:
UK achieved IFRS operating profit
of 735 million as industry sales
volumes remain affected by the
implementation of the Retail
Distribution Review (RDR)

Asset Management
HIGHLIGHTS:
M&G recorded highest profit in
2013 of 395m
IFRS operating profit growing by 7
per cent
Source: Annual Report
2010 2011 2012 2013
New
Business
Profit
IFRS
operating
Profit
246m 301m 320m 395m
2010 2011 2012 2013
New
Business
Profit
365m 260m 313m 297m
IFRS
operating
Profit
719m 723m 736m 735m
Strategy of Peers
We have taken the following peers because it covers the companies in regions were Prudential operates
Profitable and sustainable growth
in three business segments
property casualty insurance,
Life/Health Insurance and Asset
Management

Well-balanced and synergetic
business portfolio Diverse needs
of the customers are met

Strong capitalization Protect
capital of investors and support the
business with sufficient capital to
withstand shocks and protect
customers

World-class investment
management Sound and
sustainable strategy that can
generate return and compensate
when there is low interest rate and
inflation

State-of-the-art risk framework
Proper risk polices and guidelines
that Allianz investment and
decisions are made carefully
Investment Thesis Set out why
investor should choose Aviva,
enabling investor to make decision
about Aviva business
+

Customer Thesis How Aviva can
meet the customer needs better
than its competitor

People Thesis Supporting our
people to achieve there potential
so that they can serve the
customers better


Distribution Thesis- Provide the
range of channels through which
customers can purchase products
and services






Trusted Brand To generate
customer loyalty



Technology & Innvoation - New
technology will help drive rapid
innovation which in turn will enable
us to become market-leader and
have cost-efficient operation

Customer Insight, access and
service capability

Superior Investment Performance











Excellent Product and Services
Advanced Technology
Market Positioning
Strong Profitabilty
Utilizing the resources properly
Flexible Institutional Mechnaism








Source: Annual Report, Company Website
Financial Performance of Peers
Source: Capital IQ,Annual Report Currency: USD, As of Date: 09-Jul-14
Company Name Market
Capitalization
LTM Total
Revenue
LTM EBITDA LTM EBIT
78344.3 136214.0 2728.0 2495.1
15532.7 14,297.5 2601.3 2560.2
25786.1 46550.2 3597.9 3419.8
14447.9 70280.1 5077.5 4771.2
60433.8 89672.1 4188.7 4041.4
Regulatory Challenges
Increasing Regulatory Challenges could increase compliance risk for insurers such as Prudential
Source: Annual Reports, Datamonitor






Changes in Rules & Regulations FSA
Policy Statement (PS 12/4)
(United Kingdom)
In UK on 7
th
March 2012, the Financial Services Authority
published a policy statement with changes to rules and
regulations in a number of areas concerning the operation of
with-profit funds
PS 12/4 will rise the uncertainties as to how such guidelines
will be implemented by Prudential with profits business in UK
UK and Europe
UK Life and Pension industry underwent regulatory
changes with the appointment of two new industry
regulatory bodies
The phasing in of auto enrolment for company pensions
and the introduction of the voluntary ABI code on
Retirement choices
The Financial Conduct Authority Thematic Review in the
UK annuity market to examine the competition and choice
in the retirement income market
Omnibus II Directive Europe
The European Parliament is discussing the Omnibus
II directive which once approved will amend the
Solvency II Directive
The European Commission is also developing
detailed rules that will complement the high level
principles of the directive, referred to as
implementing measures

Asia Regulatory Regime
Regulators Across Asian region are
imposing higher standards on the industry
and monitoring compliance more actively
Quality of advice Distributors provide
Suitability of the products offered